Head of Marketing and Executive Leadership Team member Responsible for Marketing strategy, including product messaging, lead generation, branding, digital presence, Voice of the Client (VOC), and budget planningBuilt, developed, and led full-service Marketing team with Product Marketing, Marketing Communications, and Digital Marketing functionsEstablished modern, data-enabled demand generation programs using Marketing Automation technology integrated into Sales workflowEstablished new success criteria and ROI measurement for all demand gen programs and Marketing investment

Head of Provider and Health System Marketing teamExecutive Leadership Team member for Revenue Cycle Management business unitResponsible for provider portfolio marketing strategy, product marketing, lead generation, pipeline development and Sales team enablement