As a Senior Manager I focused my skills on Qualitative research and became a RIVA Certified Master Moderator with more than 300 qualitative research events including focus groups, in-depth interviews, shop-alongs, ideation / collaborative workshops, ethnographies / in-home interviews, online bulletin boards, and more. I have extensive experience leading end-to-end research, from scoping to planning, executing, and reporting. This includes research for products, user experience, consumer needs exploratory research, message testing, concept testing, consumer journeys, brand building and more. I also used benefit laddering techniques to focus on the links between brand attributes, their consequences and their ultimate value to the consumer.* Qualitative SME for the Research & Insights team 
* Mastery level skills in both online and in-person qualitative methodologies
* Responsible for qualitative research for the Retail arm of Asurion called UBIF (UBreakIFix) to provide insights into consumer behavior and marketplace trends
* Responsible for interpreting, synthesizing, and communicating findings to provide actionable, targeted recommendations to management and C-Suite leadership
* Responsible for brand research and brand tracking
* Co-created learning agendas for the expansion of our retail brand
* Responsible for the set-up and management of a customer research panel called TechKnow Innovators

As a Market Research Manager, I worked with a small research team responsible for nearly all of the internal primary research. This research is used for everything from product innovation to tracking brand awareness. Duties included:•Writing and administering online surveys•Conducting in-depth one-on-one interviews•Moderating focus groups•Compiling and analyzing the data and presenting the findings in a full report to stakeholders• Working with internal stakeholders to define research objectives and needs for Brand tracking and managed quarterly research• Research project management with outside vendors• Helped develop an ongoing mystery-shop program across multiple retailers• Developed a research highlight reel creative component to enhance data storytelling that included animations and professional video content to better explain concepts and highlight the voice of the customer in reports

Full-time student working towards a B.A. in Sociology with an Anthropology emphasis

In addition to the daily operations of roasting coffee and producing high-quality espresso beverages, I also managed payroll, employee training and inventory for three locations. I also tracked supply costs and other expenses in order to maintain profit margins.

As Traffic Coordinator I was responsible for four stations of a network of 25 radio stations across the United States. Working closely with the account executives in each market, I would coordinate the production of commercials and schedule the commercials per the broadcast agreement. Each month I would reconcile the contracts with billing to ensure that the clients were only billed for ads that actually ran. In addition, I would also record ads as a voice talent, as well as fill-in as a board operator from time to time.