My main role was to consult with insurance carriers, asset managers and distribution firms. Providing these firms with competitive intelligence, emerging trends and product recommendations. I also authored several studies one of which correctly identified the simplification trend a year before it happened and watched it burn in flames as providers failed to listen about compensation structure. I also authored the Guaranteed Income Solutions paper which sold a record breaking 29 copies. Provided New York Life with a key whitepaper to drive sales into their LIA product by showing how asset allocation alone will fail investors and that standard deviations had become elevated without an increase of overall alpha. In short, the traditional allocation models are broken. This was a very rewarding role as I had the opportunity to actually help change the marketplace.