Scott Deters Email & Phone Number

In the last century I was one of the first people outside of Columbus GA to figure out how to use TSYS for credit card marketing. Lots has changed but much is just the same. To all my friends in affiliate internet marketing - good luck but I am no longer in lead gen.

Scottdale, AZ

Led audience selection for email and direct mail communications using A B testing, Stratified random samples, champion challenger cells, creative testing and model buildingRedesigned email lifecycle streams into a revenue producing channel, increasing active account LTV $5 a yearDesigned & installed a welcome package resulting in a 10% increase in.

Scottsdale, AZ

Responsible for over 1/3 of the divisions new account acquisitionsPerfected a dual model strategy that made direct mail lead gen profitableAlso managed co-registration & link out affiliate channelsAffiliate Manger - Rush Card and Greendot Brands with experience in link out, push, email & Card Comparison traffic

Ahwatukee, Arizona

The real estate collapse in Phoenix caused over half the properties in our new condo conversion community to go into foreclosure - leaving half a million dollars in unpaid assessmentsDeveloped and implemented strategies to increase collection repayment rates 4 fold. Bringing in over $100,000 in incremental payments - most from former owners. Turned over.

On line banking project manager for a series of application development projects Lead teams to 3 on time installs following a series of delays prior to my arrival

Responsible for the divisions largest revenue initiative of 2009Owned segmentation and audience selection for repricing the entire small business card portfolio

Exceeded plan revenue for 6 consecutive years. Led all aspects – concept, selection, notification & fulfillment of a model driven high risk repricing program. Led a greenbelt processes to cut install times in half. Reduced total customers impacted while doubling per account revenuesLed a cross functional team including Trans Union to implement monthly FICO.

Pleasanton, CA

Led Marketing requirements (options selection) for 20-million card data conversion from TS1 to TS2

Reversed a trend of 4 quarters of declining balances with 7 out of 8 quarters where balances increased. Launched a check on the statement balance building channelExpanded direct mail check programs to 4.5 million pieces and over $200 million in balances in 1 year. Implemented daily & monthly mailings on 3 operating platformsJump started bi-monthly direct.