Scott Dustan Email & Phone Number

Austin, TX, US

Austin, Texas, United States

• Lead teams of 20+ development, engineering, product, design, and marketing professionals in all phases of custom product solutions delivery (from requirements gathering through build, test phases, QA, launch, and.
• Own the product lifecycle: skilled in moving products and features through the lifecycle from initial idea to delivery.
• Utilize analytics alongside my digital experience to create a product strategy that identifies, assesses, and prioritizes market opportunities and pain points.
• Champion the customer at all stages of development and evangelize my products both internally and externally.

• Led cross-functional team representing UX Design and Research, Efficacy and Learning Research, Prototyping, and others to define and execute a strategy that met the needs of prioritized opportunities.
• Co-led multiple discovery initiatives and design workshops to quickly move from idea to testable prototype.
• Utilized analytics alongside my digital experience to create a new product strategy that identified, assessed, and prioritized market opportunities and pain points in areas where there was no current digital solution.

San Francisco Bay Area

• Direct market-driven strategy for global product acquisitions, innovation, development, and multi-million dollar investment/operating and plant budget for General Education Physical Sciences courseware.
• Lead and collaborate with multiple partners in technology product management, efficacy and research, production, marketing, sales, and direct customer support globally.
• Set both short- and long-term publication strategic goals and acquire new print and digital projects, authors, and contributors to meet these goals.
• Demonstrate financial acumen including P&L ownership, forecasting, market research and quantitative analysis, identification of new market opportunities and product/marketing strategy to address needs, contract.
• Devise go-to-market strategy for diverse range of educational programs for higher education from conception and acquisition, through development and production, to market launch.

Hoboken, NJ

• Managed a talented team of marketers and tasked with driving the shift to digital, services, and solutions through a combination of thematic campaigns, key title campaigns, and a digital-first events and conference.
• Drive broad, thematic and product-specific campaigns into the higher education market in the US, utilizing print, digital, PR, events, social media, and more.
• Manage the budget for all aspect of strategic marketing, including digital and traditional collateral, events, conferences, expenses, and more.
• Track the effectiveness of our strategic marketing activities, measuring ROI and tracking success against KPIs.
• Work closely with creative team to direct their activities to ensure marketing collateral is impactful and effective.
• Ensure activities reflect emerging trends in higher education, positioning Pearson as a leader in areas such as STEM education, adaptive learning, the flipped classroom, peer-led learning, and more.Select achievements.

Mastering Online Tutorial, Homework, And Assessment Platform, Pearson Science

• Responsible for marketing activities related to Mastering across the entire science division.
• Launch third-party technologies, such as Learning Catalytics, Dynamic Study Modules, etc to the market.
• Work closely with editorial, development, and engineering to develop new features.
• Develop and present sales tools, product kits, competitive information, and training programs for sales force.
• Analyze and develop new and existing markets through campus and convention travel.
• Work regularly with sales representatives to help close key adoptions and assist with committee presentations.

• Create marketing plans and manage all advertising and promotional campaigns.
• Develop and present sales tools, product kits, competitive information, and training programs for sales force.
• Analyze and develop new and existing markets through campus and convention travel.
• Work regularly with sales representatives to help close key adoptions and assist with committee presentations.
• Develop, implement, manage, and analyze marketing and competitive strategies and programs.
• Managed the Marketing Managers for Chemistry, the Geosciences, and Anatomy and Physiology.

• Responsible for selling Prentice Hall product in the areas of Business and Economics to key accounts.
• Work closely with editorial department to scout manuscripts from prospective authors and negotiate contract offers.
• Work with newer sales representatives to help train them.
• Conduct market analysis to develop sales strategies and goals.
• Prepare territory Business Plans for the fiscal year and fourth quarter.

• Created distance-learning courses using a variety of media including on-line, video, audio, CD-ROM and paper-based material.
• Responsible for project management of entire process - including commissioning, briefing and setting budgets for course writers, interactive designers, subject experts, video producers, and print producers. Responsible.

• Overall responsibility for growing front- and back-lists in the areas of Human Resource Management, Organizational Behavior and Introductory Management.
• Campus called to find new authors and keep up-to-date with developments in my field.
• Actively sought and commissioned specific academics to write specific textbooks.
• Maintained a healthy back-list through timely revisions of core textbooks.
• Coordinated regularly with internal departments (design, production, marketing, and sales) to ensure the timely publication of quality textbooks.

• Pearson Education (Europe, Middle East and Africa)
• Responsible for marketing textbooks in the areas of Marketing, Management, Accounting, and Finance.
• Consistently surpassed set targets - achieving 12% growth in 1998 and 10% growth in 1999.
• Worked regularly with sales representatives to help close key adoptions and assist with committee presentations - frequently using technology demonstrations.
• Worked closely with district sales managers to help train sales force.
• Presented front-list and key back-list titles to sales force at regular sales meetings.

• Achieved sales growth of 11% and 13% consecutively - far surpassing set targets.
• Sold entire range of textbooks, including science, computer science, economics, marketing, management, and finance.
• Ran committee presentations to win key adoptions.
• Used technology demonstrations when appropriate to secure adoptions.
• Was first non-US sales representative selected to attend Prentice Hall's Career Development program in US.

• Responsible for entire production process from manuscript to final proof stage.
• Retained, briefed, budgeted and scheduled freelance copy-editors, proof-readers and designers.
• Consistently brought texts in on-budget and on-schedule.