Focused on driving growth by establishing key initiatives and driving organizational alignment to achieve a high productivity team. Directing team to establish and adopt innovative processes and procedures that guide the organization to maintain a competitive edge in a rapidly evolving industry climate. Main initiatives are focuses on the rapid adoption of new industry technology and developing custom tailored turn-key business solutions for capital, asset and property management firms.

While working with clients, I focus on breaking down their existing strategy and using their existing data, uncover marketing or strategy pitfalls. Then offer strategies, tactics, and guidance on implementation to solve client concerns. This process often involves breaking down complex marketing concepts to a basic level, on-boarding new or re-educating existing staff to fit new strategies. In some cases I hire teams of consultants to create campaigns or marketing collateral.

Duties included being responsible for End Product packaging look and feel, All physical Media Marketing Campaigns, All Digital Marketing Campaigns, Aligning Strategic Marketing Opportunities With Product Releases, Event Marketing, Affiliate Marketing (Commission Junction), Display Advertisements (double click), hiring/firing and otherwise managing marketing team. Initiating the use of Editorial Calendars and Daily Meetings to maintain team accountability.

Duties included planning and managing digital campaigns and resources. Drafting Social Media Marketing Plans, Social Media Content, Website Content including SEO and Online Advertisements. Managing companies online reputation through Yelp, and Google Local. Utilizing Email Marketing Dashboards to create campaigns and conduct A/B tests. Additionally, I was responsible for proving the value of digital marketing through analytics.

Duties included drafting copywriting for blog posts, social media posts, websites. Creating icons, graphics, taking photos and editing photos for campaigns and online use. Additional roles included finding and working with consultants to achieve marketing goals.

As a Graphic Designer, I used Adobe Creative Applications to create icons, and graphics as needed for Prosoft Engineering Inc. and it’s subsidies Harddriverecycle.com and thedatarescuecenter.com.