I managed a $50M+ lighting control product line, including hardware, configuration software, and user interfaces (iOS and Android).• Defined, developed and launched two product line systems concurrently, on-schedule, with a total of 290 SKUs. Added centralized lighting control and completely refreshed wireless lighting control. - Grew product line at twice the overall growth rate of the company in the first year after launch. - Increased market share of the top 100 industry dealers by 55% within 18 months.• Transitioned button engraving from paper order process to fully integrated electronic ordering process built right into system configuration software. Worked with software engineering, hardware engineering, operations sales and IT teams to design end-to-end process. - Yielded over 50% customer order increase annually for 3 consistent years. - Enhanced dealer satisfaction due to ease of process and order processing efficiency - Increased end-customer satisfaction by providing more flexibility and reducing errors.• Accepted the challenge of interim manager during critical release cycle when project was behind schedule. Managed geographically dispersed team of 7 software engineers. - Met release date and recruited a software engineering director that earned promotion to managing a significantly larger team in one year.

Member of senior management team responsible for defining and driving corporate strategy. Instrumental in growing company >100% in both 2007 and 2008. Managed staff of communications, graphic design, web development, training, and technical writing professionals. • During company crisis, retained cohesive teamwork and focus, meeting all milestones for a major product launch at the company’s largest annual trade show.• Defined video server product line and associated TV-based user interface. Created launch campaign that generated >$325K incremental revenue in first month.• Created complete user experience definition for the company's first iOS app, including all page flows, wire frames, etc.

Managed a variety of lighting control and digital audio product lines.• Defined and launched new wireless lighting system product line that quickly grew to >15% of overall company revenue

Managed all customer-focused activities including marketing, sales, product management, documentation, and technical support. Joined company at bootstrap stage as the first person hired by the founder.• Grew company by over 2,000% in 2004 and 350% in 2005.• Directed development of award winning software product.• Developed company website. Integrated e-commerce and knowledge-base solutions, payment gateway, and merchant account.• Created e-marketing program resulting in 350% increase in prospect activity.

Member of the senior management team. Developed strategic marketing plans and implemented tactical marketing programs for entire corporation, individual product lines, and specific customer segments. Championed importance of market and customer focus throughout an engineering-driven organization.