• Oversaw company through pandemic, when live events could not be held, and headed up efforts to remain solvent despite legal inabilities to perform events and corporate travel freezes, while maneuvering expenses and cash flow to retain all employees at no salary reductions.• Expanded revenue streams through strategies to contract our conference planning capabilities to other businesses and organizations so that we could perform their event management services.• Partnered with other thought leaders to bring new verticals into our portfolio, expanding our event and educational offerings to increase revenue growth.• Led the creation of online and in person small group evergreen learning sessions to create additional repeatable revenue with minimal additional workload on our staff. • Performed CEO tasks since mid-2019 but was officially given title in 2021 due to work to help company survive during the pandemic.

• Oversaw highest attended event in company history with nearly 700 attendees in 2019, as well as a record of nearly 400 attendees at our awards show, setting corporate record profits for both.• Lead company rebrand to Xpectives.Health increase company’s B2B marketability by modernizing perception to over 100,000 leaders in and around healthcare.• Succeeded in leveraging business analytics for all aspects of our business, removing waste and bidding out existing vendors, to cut overall expenses by nearly 40%.• Optimized staff by nearly 40% and was able to vastly increase productivity through removal of inefficiencies, and fostering a more productive and satisfied staff that was able to quadruple the number of conferences we could execute despite smaller workforce.• Consolidated our events to improve efficiency, increase revenue, and cut costs, developing opportunities in growth areas of multicultural and women's health, virtual health, clinical trials, and hospital marketing.

• Created new lines of conference businesses expanding our reach into government affairs, academia, health insurance, and multicultural space, increasing company revenue by 20%.• Expanded company’s geographical footprint by launching several new conferences throughout the United States including our first events in Maryland, Georgia, and Florida, where I sourced hotels, created agenda, booked speakers, oversaw sales and marketing, supervised all onsite logistics, and hosted the event itself.• Handled hiring and restructuring of my team to build a workforce throughout the United States to be closer to clients and in more responsive areas for client relations.• Oversaw corporate restructuring, resulting in a move of offices from NJ to Atlanta, GA to increase synergy and reduce monthly onsite costs by 80%.• Managed and contributed to database enhancement project increasing reach of company communications from approximately 10k contacts to over 40k sourced contacts.

Business Development February 2009 – CurrentDTC Perspectives Norcross, GAHead up business development, which entails finding new clients, forming relationships, and executing sales and strategic partnerships with a variety of organizations, including many Fortune 500 companies.Have planned, marketed, organized, and hosted various conferences on healthcare marketing to • Researched and found new clients in pharma space and built relationships through investigating business needs.• Explored and solicited advertising agencies to discuss their advertising campaigns in the pharma and CPG space to participate in our event through discussing their campaigns and paying for attendance at our events.• Built an entire book of business in the OTC/CPG space, including finding and meeting with clients and agencies to discuss needs and wants and what issues they would like to see at an event.• Executed sales and strategic partnerships with a variety of organizations, including many Fortune 500 companies from the pharma, agency, media, and CPG space. • Sourced hotels throughout the northeaster US, then booked, planned and fulfilled all event content including speakers, logistics, sales, marketing, legal, and food and beverage.

Write regular articles for DTC Perspectives Magazine, the leading trade magazine of the $5 billion pharmaceutical industry detailing the latest news in Direct-To-Consumer (DTC) Pharmaceutical advertising to over 6,000 subscribers, as well as for the company website and contribute to the bi-monthly DTC Insights eNewsletter by performing several independent marketing research studies to track the effectiveness of various DTC ad campaigns and techniques and analyzing the results.Assisted in organizing and executing the DTC National, an annual three-day convention with over 600 attendees from all over the pharmaceutical and advertising worlds, which produces over $1.5M in revenue. Assisted in the compilation and formatting of market research studies for the DTC Perspectives Database, a massive online DTC search engine via the company website, as well as the DTC Perspectives Planning Guide, a 500+ page volume different DTC marketing studies, spending figures, market analysis, regulatory information, and research in the world of DTC.Proficient with MS Office applications including Outlook, Excel, Powerpoint and Word and Adobe Acrobat.

Debating Health, premiering soon, will feature the latest on what is going on with healthcare in the United States. We will be discussing the latest news, policy, and analysis on the current issues with healthcare and different potential solutions.Experts on all sides of the political spectrum will be brought in to provide looks at the positions, liberal and conservative, free market and government run, legal and otherwise, that can change the healthcare system for various stakeholders. This is not a liberal show or a conservative show, despite my own libertarian-esque leanings. Instead, we'll get people on each side of each issues, some of which don't fit nicely into partisan lines. I'll challenge them on their views and make them fortify and re-examine their positions and better understand what we need to do to change healthcare for the future. This show will be produced by radio veterans Beowulf Rochlen and William Bernardoni, who have decades of radio experience producing shows for such conservative radio stars as Michael Savage and liberal radio names like Randi Rhodes. There will be no other program on air in America that can better bring together the various positions of differing healthcare experts, letting you understand the wishes, desires, and problems with their hopes for American Healthcare.www.debatinghealth.com

Marketing Disease Prevention and Awareness Norcross, GAFounded a conference company focused on disease prevention communication techniques and strategies.Oversaw the development of a conference strategy, website development, marketing plan, and client list.Executed events on marketing weight loss, stopping childhood obesity, and fighting diabetes to a combined audience of over 200 people.Created client list of nearly 30,000 people and executed digital marketing/sales strategy to this audience.Partners in these efforts have included the CDC, Georgia Congressman Tom Price, the Mayo Clinic, as well as leading non-profit organizations and universities. Organized events producing over $500,000 in total revenue

Handled Sales & Marketing for Grad Marketing, Inc.’s Welcome Back Campaign for the University of FloridaHandled various accounts for this campaign which reaches 10,000 students per school annually and managed subsequent customer relations, marketing, and distribution.

Worked directly under former University of Florida and University of Houston Athletic Director Bill Carr.Compiled and analyzed a database of over 2000 professional football coaches to create coaching candidate lists which were used in the University of Southern Mississippi hiring of head football coach Larry Fedora.

Taught part-time to students in kindergarten through grade 8 at various schools in Broward CountyTaught at “Superintendent school”, underperforming public schools comprised of disadvantaged students.Sports Radio Show Host February – September 2004 February – September 2004

Wrote, produced, marketed, and co-hosted sports talk radio show “Scotty Rollo on the Radio”, a call-in sports radio show with distribution all over southeast FloridaInterviewed various personalities from all major sports including MLB All-Star Josh Beckett, NBA All-Star Caron Butler, NFL Pro Bowler Sam Madison, and NHL Hall of Famer Dennis Potvin.

Worked on the advertising campaign for the launch of the Bristol-Myers Squibb diabetes drug Glucovance.Involved in the planning and execution of the campaign through participation in focus groups and the preparation of research materials for the clientAssisted in the presentations to the brand manager at Bristol-Myers Squibb at various phases of the campaign.