Scott Elyard Email & Phone Number

Woodstock, Virginia, United States

Strategically led all facets of front-end and fixed operations, which included sales, F&I, customer service, and vehicle service. Established robust and aggressive goals for all departments.• Rapidly increased sales on new and used vehicles. Strengthened market share from 20% to 85%. Simultaneously enhanced customer retention rates within the first year from 15% to 40%.• Doubled part sales by ensuring profit margins and goals were met or exceeded. Sustained parts and service growth over the last year.• Re-structured processes and procedures for F&I. Increased per copy by $1,350. Also improved customer pay, dollars per RO, ELR, and gross profit.

Harrisonburg, Va

Collaboratively led front-end and fixed operations for the dealership. Forecasted performance and implemented goals for all aspects of operations. Instituted new sales and internet processes that incorporated multiple teams.• Consistently outperformed total unit sales performance within the first three months of employment. Increased overall market share from 97% to 133% within the first year.• Promoted excellence in customer service through quick responses to questions and problems. Boosted customer retention rates from 41% to 57% within the first year.• Integrated F&I into the sales and deal structuring process. Improved per copy results by $1,200 and sold an average of 107 vehicles from July to December of 2014, up from 66 units the previous months/year. Averaged a 5-9% increase in sales each subsequent year.

Chester, Va

Spearheaded daily dealership functions for front-end and fixed operations teams. Clearly defined sales, customer service, vehicle service, and finance goals.• Facilitated and maintained Grant Cardone on-demand training initiatives for all departments. Strengthened the knowledge, skills, and performance of the entire team.• Minimized losses and reduced overhead costs by evenly balancing inventory based on customer demand. Tracked and improved sales performance.• Drafted and executed new sales processes and procedures that boosted overall dealership sales. Directed sales meetings that motivated and enhanced performance.

Chester, Virginia, United States

Planned and executed sales processes, training, and effectively managed all aspects of front-end and fixed operations for the dealership. Conceptualized advertising, ordered new inventory, and monitored the financial performance of the organization.• Smashed previous records by delivering and impressive number of units within the first three months of employment. Expanded overall market share from 113% to 126% in a five-month period.• Frequently and transparently communicated with customers during the purchase and after the sale. Improved customer satisfaction and retention rates from 34% to 50.6%.• Achieved 200+ vehicle sales for 2012, up from the previous year's performance of 132. Sustained a 230 vehicle average in 2013.• Secured the "President's Award" from Honda for outstanding and aggressive new sales and recognition as the #1 Honda dealer in Richmond, Virginia for 2012 and 2013.

Harrisonburg, Virginia, United States

General Sales Manager (2001 - 2007); Sales Manager (2000 - 2001)Directly oversaw all aspects of front-end and fixed operations departments throughout the dealership, with a focus on sales and business development. Cultivated and retained customers from the local community.· Transformed the performance of the dealership by recruiting, on-boarding, and training an entirely new sales team. Re-focused management’s goals, objectives, and priorities.· Successfully elevated the dealership’s performance from 40 to 90 vehicle sales per month. Achieved status as the top-selling Hyundai dealer within a 70-mile radius.· Set and continuously broke dealership records for Hyundai sales, total sales, and total profit. Maintained status as the top HSI in the district for sales performance.· Retained recognition for outstanding customer satisfaction for four quarters. Quickly responded to questions, complaints, and other emerging issues.· Earned recognition from Hyundai Motor Finance as the top finance penetration dealer within a highly competitive district.

Orchestrated and guided daily and fixed operations for the entire dealership. Assembled highly structured approaches to daily operations with the sales and management teams.• Pioneered the start-up of a highly successful commercial fleet department within the dealership's structure. Increased net profit from previous years by re-structuring the entire dealership.• Enhanced the knowledge, skills, and performance of the service department. Boosted ELR by 24% and simultaneously increased service absorption by 13%.

Daily operation for the used car department

Daily operation for the used car department.

Let customers buy and have great customer service skills.

Made sure customer service was the best in the district and made sure shrinkage was under average of district.

Made sure department was profitable and customer service was great.

Education record

Diplomia

Education record