Scott Enright Email & Phone Number

Worked with the retail & event divisions of Greenwolf. Catalyst for brand growth and transformation through innovative marketing and brand awareness campaigns. Provided leadership in product design and launch, marketing, events, and brand development. Leveraged expertise to identify and implement new revenue streams, verticals of communication, and brand awareness strategies. Hold direct accountability for social media and audience engagement.  Brought new life to brand by introducing loyalty program focused on customer retention and new customer acquisition.o Increased audience engagement and customer average monthly spend, new customer acquisition and return across both retail and online platforms.  Collaborated with cross-functional teams to oversee the development and launch of new brick-and-mortar stores from the ground up; introduced new products in highly competitive space while attracting new demographics.  Facilitated an industry specific event entitled Zalympix to highlight, market, and springboard brands into the industry.o Event went from a single state competition with 800 people in attendance to 7K and national; soon became known as the “Grammys” of the industry. o Managed project, including event logistics, sponsorship, booking venue, and balanced budget.o Oversaw product intake from 100+ brands as well as product packaging, distribution, and sales.  Worked closely with ownership and executives to implement new product launches, revenue models, and brand growth strategies. Improved marketing and product placement, eCommerce platforms, consumer analytics and business intelligence tools to track purchase behavior and marketplace trends while gaining new customers.  Increased revenue with B2B and B2C relationships by implementing shelving strategies and marketing initiatives in retail space and launched new customer incentives. Analyzed data from POS to identify trends to drive product and brand awareness.

Supported the Greenwolf ownership group during the launch and expansion of the Loudpack, Kingpen, Dimebag, Smokiez, Lift Tickets, and Honey Pot brands by facilitating marketing and communications strategies, product launch, manufacturing, branding, marketing, product design, packaging, and performance.  Partnered with executive leadership to develop new brands and raise awareness through social media, marketing, and consumer education.  Established vertical communication lines across all functions, building a bridge between Operations, Sales, Marketing, and Product teams.  Managed logo design, brand strategy, and product launches under parent company  Transitioned communications function in house while facilitating internal and stakeholder communications, crisis management plan, and media training.  Managed, developed, and launched educational campaigns and B2B and B2C training materials to enable customers and partners to understand product differentiators, resulting in significant sales growth. Implemented vertical of communications to boost Sales, Marketing, Operations, and Supply Chain productivity  Collaborated with HR to source and hire key staff for laboratory, including scientists for R&D, chemical engineers, data analysts, lab managers, and other industry technicians.  Worked with Director of Operations on procurement log and sourcing of supplies, equipment, and machinery to support scientists and product launches.  Facilitated 2 new M&As, working closely with leadership, stakeholders, and investors completing all administrative tasks.

Hollywood Ca

Oversaw the planning and completion of PR strategies for key clients, handling all related activities, including managing client relationships, conducting market research, assessing consumer insights, and creating marketing copy.  Managed and guided Creative Director in the creation of marketing materials that aligned with agency message.  Launched global campaigns with strategic agricultural and medical technology clients to execute humanitarian initiatives.

Managed the development and internal and external communication strategy. Developed speaking points for conferences, lectures, podcasts, webinars, interviews, and other engagements to enhance brand image.  Represented author in dealings with Penguin Random House during the publishing and release of several books.  Re-packaged and re-branded digital assets to attract key demographics across the Yoga industry.  Established media presence and exposure, resulting in increase of registrations across various markets.  Oversaw project for re-package of key products to attract target demographics across industry.

Led the organization from concept to maturation. Executed business plan and marketing strategy while securing funding. Sourced, hired, and led web design/development team to build the website showcasing media of artists, writers, and musicians.  Led team through complete web development project life cycle from concept through launch.  Brokered deals with film producers to commission musicians featured on the website for the use of their material.  Negotiated deals with record labels, including Putamayo World Music, to secure new content for the website.

Bachelor Of Arts (B.A.), Journalism

Event Production, Photography, Interviews, Publicity

Education record

Captain of Varsity Tennis Team, Actor in Anything Goes Musical, Chorus