OVERVIEWTwenty plus years of providing innovative media thinking, in the areas of planning and buying, to regional and national category leading brands across a wide variety of business segments. My expertise, passion for media, creativity and innovative thinking skills drive critical analysis of brand differences, producing innovative media solutions for clients. This experience allows me to bring the ability of what has been done for regional and national category leading brands, across a wide variety of business segments, to a marketing leadership position for an individual enterprise. I am a skilled leader in both advertising strategy and tactical management with a proven track record of success.MEDIA PLANNINGUtilized s sophisticated, integrated planning process that looked at the current brand positioning relative to its competitive set, traditional and new media alternatives and consumer trends, attitudes and behaviors in media usage. In addition, designed plans to address specific objectives and strategies to build preference and loyalty. Followed by an extensive post media evaluation in order to continuously learn and evolve our brand strategy in conjunction with its strategy and personality. MEDIA BUYINGPurchased over $2.3 billion of media in my career. Aggressively negotiated broadcast, print and online placement towards the fulfillment of the marketing criteria, be it new product or service introductions, brand building, trial, seasonal promotional programs etc. Determined schedules based on the media environment value as it relates to the brand’s personality, market position, and message. Orchestrated unique media opportunities and promotions linking back to the marketing sales goals. Broadcast post-analysis’ revealed schedules achieving 90% or better on nearly all buys.