Scott Factor Email & Phone Number

State College, Pa, Us

Providing strategic PR, marketing, and communications services that help businesses connect with their target markets more effectively, Greenlawn Communications is a boutique agency structured to make high-impact, customized campaigns a reality for all organizations.

Paddington, London, Greater London, Gb

• Planned and implemented global marketing and public relations campaigns to strategically market and promote security-specific products, services, and technologies • Collaborated with global sales and government relations teams to develop strategic outreach strategies to engage current and potential customers – achieving industry-leading footprints in core markets • Drafted presentations and issue-oriented text for brochures, briefing documents, case studies, thought leadership pieces and global business development opportunities • Devised and published global business partner newsletter with company and product news, regulation updates and event information – sent to more than 70 distributors worldwide• Commanded all aspects of public relations for the business, working closely with leadership and business partners to manage risk assessments of our communications initiatives, secure interviews on a global scale, media train executives and facilitate rapid-response crisis communications for traditional, digital and trade outlets.• Spearheaded communications, on-site logistics, planning and execution for trade shows, press events and high-profile customer and congressional visits • Represented company as a spokesperson during media and analyst interviews, public affairs events and during crisis situations• Fostered relationships with key industry reporters and opinion leaders to further business goals and raise corporate profile as a thought leader in the homeland and aviation security industries• Developed and implemented social media strategy and policies for global corporate Twitter handle and LinkedIn profile – doubling the number of followers in less than one year • Strategized and drafted social media content including company and industry news, product information and live updates from trade shows and events

Cleveland, Ohio, Us

•Developed messaging and executed media strategies to highlight the use of advanced Diebold security and financial services technologies • Fostered relationships with key industry reporters and opinion leaders to further business goals and raise Diebold’s profile in the security and financial industries • Designed media tracking and internal reporting documents for Diebold Marketing and Corporate Communications teams to share with senior leadership and stakeholders • Drafted press releases and compiled case studies and product information for Bendix Commercial Vehicle Systems to highlight new business wins and product introductions

New York, Ny, Us

• Spearheaded a statewide health initiative in Delaware for AstraZeneca that included development of strategic messaging, promotional materials and advertisements designed to educate the public about available health services • Designed and implemented local, national and international media strategies and outreach to highlight the use of GE Medical Systems imaging technology for aviation security screenings by GE Security • Orchestrated coalition-building meetings and developed agendas and strategies for Microsoft to promote and expand access to the Microsoft HealthVault network • Drafted messaging and coordinated media and research efforts in Dayton, Ohio surrounding the American Psychiatric Association’s Healthy Minds. Healthy Lives. campaign to raise awareness of mental health issues during tough economic times • Coordinated all logistics and assisted with media operations for GlaxoSmithKline and the Consumer Healthcare Products Association (CHPA) surrounding Food and Drug Administration (FDA) Advisory Committee hearings• Dictated Twitter handle postings and cultivated an online following for Edelman’s Washington, DC Technology and Public Affairs team• Advanced legislative goals for McGraw-Hill by cultivating relationships with key opinion leaders and policy experts, drafting informative materials including issue guides, localized op-eds and editorials, and analyzing policy statements and legislative actions to coordinate rapid response communications • Identified media and promotional opportunities for Motorola’s Government & Public Safety division to highlight case studies and technology reports to promote sales to government and public institutions and facilities • Assembled an introductory media plan and developed strategic messaging and media documents for The Safran Group’s new homeland protection company, Morpho Detection

Washington, Dc, Us

• Developed and implemented strategic messaging for two Robert Wood Johnson Foundation national integrated marketing campaigns to provide healthcare access for the uninsured• Drafted and edited press materials for distribution in local markets across the country • Drove media outreach, developed media strategies and maintained national and regional media contact lists• Created, managed and tracked all expenses for a $1.4 million account budget • Managed relationships with multiple vendors and subcontractors to facilitate nationwide events

Washington, Dc, Us

• Coordinated layout, content, design and management of account Web sites • Drafted educational materials for use at more than 2,200 public awareness events across the country • Worked with third-party vendors to develop contracts and services based on budget parameters• Conducted personnel interviews and evaluations for entry-level and intern positions

Us

• Covered local events, visiting persons of interest and political candidates for two community-oriented newspapers• Assisted with copy-editing, newspaper design, layout and content management • Updated and maintained publication’s Web site on a daily basis