Scott Ferguson Email & Phone Number

A creative, results-driven marketing professional with a broad range of skills in marketing, advertising, and public relations. Has extensive experience in managing and optimizing digital media campaigns. Proficient in planning, implementing, and reporting on paid media strategies to drive optimal results. Strong communication skills with a collaborative approach to working among cross-functional teams.Most recent experience includes developing and managing social media advertising campaigns for various clients including Disney+, Hulu, National Geographic, TikTok for Business, and most recently, Walmart, where I contributed to introducing the new initiative, Walmart Business, driving continued full-funnel results since its launch two years ago. Worked collaboratively among various cross-functional teams consisting of media strategy, media buying, data analytics, and creative teams to ensure a smooth launch, report consistent data/performance insights, and make optimizations campaigns and ads across multiple social platforms.-I graduated from The University of Georgia (2020) with a BA in Advertising and a minor in Design and Media, where I had the opportunity to develop a deep understanding of marketing, paid media, branding, content creation, and graphic design. I have also obtained multiple certifications to enhance my skills and knowledge in social media advertising interfaces as well as content creation software. I am passionate about creating impactful and innovative digital advertising solutions that connect a brand's goal with its target audience to deliver tangible results. My core competencies include brand building, campaign management, CRM, client relationships, and content creation. My core personal and professional values are accountability, integrity, efficient time-management, and clear and respectful communication.

Listed skills include Social Media, Deadline Oriented, Brand Development, Sales, and 20 others.

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  Grady College Of Journalism And Mass Communication, University Of Georgia

  Advertising, With A Minor In Design And Media