Scott Ferguson Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Managed paid search and social media reporting, campaign production, and ad hoc tasks for 40+ account managers, consistently meeting tight deadlinesAnalyzed consumer behavior and product performance using Google Analytics to optimize CRO performance, improving site navigation, visual aesthetics, and ease of purchaseDesigned and customized reporting dashboards in Data Studio and Excel for enhanced visual and analytical insights Supervised and delegated tasks to 8+ entry-level team members via project management platforms, ensuring high efficiency and quality of deliverablesPartnered with senior managers to scale company initiatives, fostering innovation, enhancing operational capabilities, and delivering added value to clients

Greater San Diego Area

Collaborated with lecturer Len Elmore on course development, focusing on communication, motivation, planning and decision-making, managing change, and behavior reinforcementFacilitated interactive classroom exercises, discussions, and assignments with 20+ students, enhancing engagement and learning outcomes

Greater New York City Area

Leveraged social listening tools to refine program voice, schedule content themes, and boost content recognition across social channelsDeveloped and implemented content strategies to benefit student satisfaction, enhance marketing materials, and achieve program objectivesSynchronized project operations and performance by liaising with internal and external academic departments

Greater New York City Area

Delivered successful client sponsorship consulting by targeting opportunities, packaging assets, and crafting creative pitches to maximize revenueMeasured sponsorship performance across social, digital, and linear channels utilizing agency methodology to evaluate and enhance brand strategy

Greater New York City Area

Synthesized market research into actionable insights and targeted strategies to facilitate arena naming rights and NBA jersey patch branding Coordinated global sales outreach for US sponsorship rights portfolio – Miami Heat, New York Red Bulls, Monumental Sports & Entertainment

Brooklyn, Ny

Executed Nets and Islanders activations to fulfill contractual client assets, including pre-game, suite, and AMEX cardholder experiencesOrganized logistics for community outreach, such as National Grid’s “Energizing Brooklyn” campaign in partnership with Maimonides Hospital

Palm Springs, Ca

Developed and implemented grassroots marketing campaigns, boosting community involvement and increasing stadium attendancePlanned and managed strategic promotional events at weekly community appearances and on game days, including State Farm's “Customer Appreciation Day”Oversaw ticketing operations, merchandising, sales, and general guest services, ensuring a seamless and positive experience for all attendees

Recorded official in-game statistics for 30 men’s and 13 women’s home volleyball matchesComposed 60 total men’s game recaps featuring key plays, player performances, game flow overview, and significant interview remarks for use on the UCSB athletics websiteCirculated the men’s game results, statistics, and reports to visiting teams’ athletics departments, the Mountain Pacific Sports Federation, and various media outletsManaged and trained a younger intern in game day operations by my second year

Washington, D.C.

Washington Lawyers’ Committee for Civil Rights and Urban Affairs (WLC) D.C. Prisoners’ Rights Project dealing with the treatment and conditions of individuals sentenced under D.C. lawResearched options to resolve an individual’s grievance in accordance with the Prisoners’ Litigation Reform ActRepresented the WLC at and generated memorandums for the D.C. City Council hearing on D.C. Jail suicides and the Senate Judicial hearing on the Federal Bureau of PrisonsContacted other agencies and institutions on individuals’ behalf with necessary professionalism, patience, and demeanor

San Diego, Ca

Developed and managed the Rock ‘n’ Roll Denver Marathon Facebook pageEnsured customer satisfaction with event registration and related promotionsManaged 10+ volunteers in charge of food and water stations during the San Diego Rock ‘n’ Roll Marathon

Master’S Degree, Sports Management

Ranked #2 globally by SportBusiness International for its 2016 Postgraduate Sports Course Rankings, Columbia University’s master’s degree.

Bachelor’S Degree, History Of Public Policy

Sport Management Certificate Program

Coursework included: Sport Management Sport Administration Sport and Exercise Psychology Current Issues in Sport Management Statistics.