Scott G. Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Responsible for the development of strategic marketing of all products, services, image and mission statements through targeted digital communication plans based on market research and global trend identification, CRM and customer preferences. • Subject matter expert in all marketing-related activities through various channels, driving sales growth of $23m since joining company.• Launch and manage new products and services to meet profitability goals through effective marketing programs. Partner with other business units and corporate office to help define opportunities for synergies, which have led to $4m in additional revenue.• Creator and leader of corporate Marketing Council and other corporate level initiatives involving marketing to define and leverage inter-company synergies to improve revenue and profitability.• Define and establish overall direction, coordination, and evaluation of the marketing team to ensure alignment with the marketing plan, company goals and objectives.• Evaluate, define and execute plans surrounding Positioning, Pricing, Promotion, Distribution Channel and Product/Service mix elements based upon a continuous and thorough analysis and review of various critical marketplace, industry and company-competency factors. • Strategic leader who established a leadership culture amongst a cross-functional team of 8 direct reports, increasing efficiency and lean management, 5S and safety focus.

Toronto, Canada Area

• Generate sales, develop sales strategies, establish and maintain marketing strategies and direct publicity programs to meet organizational objectives. • Revitalize companies and industries with a design-driven approach to marketing and extra-ordinary social media campaigns. • Take ultimate accountability for total lead generation, conversion metric and new business revenue cost.• Facilitate quarterly marketing planning with key business units and annual strategic planning and budgeting organization-wide.• Monitor and report on marketing cost and expenses, ROI, working metrics and KPIs to management team and CEO.• Manage, mentor and grow the marketing team across the board (Content, Graphics Design, Education, Industry Relations, Competitive Analysis, PR, Social, SEO/SEM, Website, tradeshows & events, CRM & Marketing Automation) as well as an expansion as it relates to marketing.• Full stack marketing including consulting, annual planning, activation, and audits. A la carte services of social media and content marketing. • Execute outsourced marketing solutions by leveraging a network

Toronto, Canada Area

• A hands-on leader who likes to shape an idea, lead cross-functional projects from concepts through implementation and develop significant revenue streams.• Drive the approval and implementation of new products, while understanding, supporting and reporting on portfolio management. Analyze the product portfolio based on established metrics. • Responsible for sizing, scoping and defining the market. Develop the business case including financials, product specifications and implementation plan for a successful launch.• Create detailed go-to-market strategy plans that incorporate pricing, promotion, distribution channels and competitive landscapes.• Develop forecasts and business cases, track key metrics, exceed sales, EBITDA targets.• Introduced standardized product implementation process – Stage-gate, One Page Product Manager, to help organize, streamline and prioritize product implementations.• Mentor, develop, train and lead a team of direct reports, including marketing assistants, assistant product managers, technical managers, quality control managers, customer service, and production.• Mentor, develop, train and lead a team of direct reports, including marketing assistants, assistant product managers, technical managers, quality control managers, customer service, and production.• Mentor, develop, train and lead a team of direct reports, including marketing assistants, assistant product managers, technical managers, quality control managers, customer service, and production.• Drive market research, interpret customer product feedback, analyze competitive offerings and determine product positioning within the market.

Toronto, Canada Area

• Responsible for maintaining, developing and executing short and long term projects within the retail channel, specifically for The Home Depot, Rona, Canadian Tire and Walmart, while working closely with buyers and key decision makers of all levels.• Manage a multi-disciplinary, cross functional team of assistant and associate marketing managers and a graphic designer, while liaising with sales, supply chain, engineering and manufacturing, in order to impart deliverables regionally and nationally, while developing all product and corporate communications to internal and external stakeholders. • Identify, strategize and execute product planning, promotional material design, launch materials, post mortem analysis, including sales, seasonality, promotional POS/sell through and trend analysis, as well as revenue, market share, profit and ROI evaluation.• Take ownership of personally developed business cases and new launch plans, as well as execute consumer promotions, from conception, internal and external buy-in, promotional material development and communication, as well as conducting thorough analysis.• Develop and maintain brand pyramid, liaise with agency of record to develop and execute national advertising campaigns across all mediums, conduct and analyze market and customer research, interpret market and customer intelligence to determine best course of action for brand and product lines, while ensuring channel exclusivities.

Toronto, Canada Area

• Head hunted to manage the independent/industrial and two step channels (over 4000 dealers nationwide), providing strategic direction, establishing pricing levels, creating and implementing unique channel promotions, developing channel programming and differentiation strategies, increasing sales 10% in a mature and declining marketplace.• Led product and brand positioning, merchandising initiatives, competitive buyouts, long term conversion strategies, increasing market penetration (in the oil and gasoline segment, as an example, where sales increased 40% and margin grew 10%), while generating recurring sales.• Responsible for complete brand P+L and budgeting, ensuring strong operating income.• Liaised with US head office to ensure brand and positioning consistency, channel consistency, establishing e-commerce platform and overall strategic management. • Strategized with sales force of more than 50, leading, preparing and assisting with sales presentations to key decision makers, guiding product marketing managers with new product launches and ensuring communication to key internal and external stakeholders.• Organized national sales/customer meeting and managed million dollar budget, while developing and implementing sales meeting program and pricing, coordinating events, talent and outside design all while leading cross-functional internal committee meetings.

Toronto, Canada Area

• Managed global portfolio of children’s toy brands – developed long term strategic plans, brand direction, brand financials, while being accountable for daily activities.• Team leader with progressive management experience, marketing to global retail networks, while managing 5 direct reports including designers, engineers, planners, procurement and sales. • Introduced Spin Master’s fastest growing new brand category, with highest ROI (46%) and fastest time to market (less than 6 months), while maximizing the value of company brands. • Led the development/refinement of the company's global marketing and communications strategy to maximize both brand value and sales. Created advertising campaigns that included multimillion dollar spends, including TV production, media purchasing and e-commerce platform.

Toronto, Canada Area

• Led the largest of 3 brands ($40 million US in GSV), growing sales (averaged 5% year over year), increasing brand market share and increasing profit domestically and internationally in a mature and declining market. • Directed all marketing activities including branding, advertising, media production, packaging, public relations, trade shows, market research, pricing, costing, licensing, promotions, profitability analysis, and SKU rationalization. • Created and implemented sales campaigns, designed tradeshow booths, created and maintained sales tools, collateral, training, ROI tools, whitepapers, conducted presentations globally for lead generation and brand awareness and created marketing roadmaps,• Managed and led a cross-functional team of 4 direct reports including engineers and junior brand managers.

Montreal, Canada Area

• Managed product design, marketing, advertising, pricing and national support desk.• Led complete product lifecycle management and was responsible for all market research and trend analysis. Developed proposals for Future Shop, Best Buy, Walmart and other leading North American consumer electronics retailers.• Planned and organized trade shows in both Canada and the United States

Mba, High Technology Management

Graduate Certificate, Ecommerce, Graduate Certificate

Bachelor’S Degree, Business/Commerce, Marketing, Marketing