Scott Gilman Email & Phone Number

Miami, Florida, Us

Miami, Florida, Us

Miami, Florida, Us

 Create and oversee marketing strategies and campaigns that generate high intent, exclusive, TCPA compliant leads for the home improvement, solar, insurance, and legal channels Create and optimize marketing efforts targeting home improvement and insurance customers. Conduct market research and understand trends to update business strategies. Oversee industry compliance changes and insure that the business meets the standards. Analyze marketing trends to identify prospective new business opportunities. Executive Board member of the Consumer Consent Council Oversee data analytics, AI development, and optimization of source mix to insure quality and conversion.

Longwood, Florida, Us

 Coordinate marketing strategies and campaigns in support of a nationwide provider of installed home improvement projects. Analyze marketing trends to identify prospective new business opportunities. Manage the lead aggregator channel accountable for over $90M in annual revenue. Sourced, negotiated, and established key B2B channels that resulted in an additional $60M in annual revenue. Managed a large nationwide workforce that supported lead generation.  Managed cross functional teams with marketing, IT, Sales, and operations to support business operations

Tucson, Arizona, Us

 Headed all key operational aspects of a provider of pest control, termite, lawn, and insulation services. Implemented sales strategies to secure business with residential and business customers. Increased year-over-year revenue by 50%. Decreased accounts receivable by 40%.

Atlanta, Georgia, Us

Manage internal and outsourced call centers for Home Depot with responsibility for approximately $900 million in sales revenue. Directed lead acquisition efforts. Increased conversion of lead to appointment by 34% while reducing the cost per appointment by 50%. Successfully piloted and rolled out a home agent model that reduced cost by 30% while increasing efficiency and customer service levels. Built comprehensive lead generation programs based on extensive understanding of the sales and installation funnel. Full P&L responsibility. Developed and ensured adherence to annual operating budgets. Developed training programs. Analyzed and forecast sales and marketing trends. Certified by PACE as a TCPA Compliance Officer. Extensive knowledge of TCPA and FTC regulations, requirements for SAFE Harbor, and how to meet the requirements of state and federal calling rules and regulations. Stretch assignments have included design, implementation, and roll-out of new IT programming, field and call center training for new lead management systems, backlog reduction the contractor hiring and retention, and lead management system design. Knowledgeable in multi channel communications and how to employ to increase lead conversion and sales conversion

Longwood, Fl, Us

Responsible for directing operations for the sale and delivery of at home services in the US with 135 offices and an annual budget of $130,000,000. Piloted and executed a successful infrastructure reorganization that divided sales and service into two separate divisions, measurably enhancing the efficiency of both. Responsible for 9 senior managers, 54 2nd tier managers and 900 employees. Increased new business and balanced product mix, resulting in increased margins. Improved close rates on new sales by 14% Trained the management team on evaluation of profit and loss statements, strategic planning, and customer service that resulted in regional profit improvement of $5,000,000 in one year.

Westborough, Ma, Us

· Developed and implemented strategies designed to increase corporate bottom line. · Opened new convenience store and gas stations. Evaluated demographic information analyzed competitors and acquired favorable sites. · Directed 250+ employees, and oversaw staffing, physical appearance, marketing, inventory, shrinkage, and P&L functions.· Achieved highest profitability in the state with lowest shrinkage rate. Cited for best employee retention.