Sr. Product Manager - Metabolism (Lantus & Apidra)
Paris, France, Fr
Brand leadership, strategy, advancement and growthUnique brand leadership experience spanning new product development, long term brand strategy, customer channel leadership, global interface, marketing innovation, market analysis and brand relevance in the changing healthcare marketplace.Key responsibilities include: Brand lead for development of new Quality & Outcomes sales force and Institutional Team Liaison to Global Marketing Team (Paris) and Marketing Leadership Council member Brand lead for strategy development of Lantus® CV platform, LANCET trial scenario planning and communication plan team member, Performance leader for sanofi-aventis Engagement Team, Lantus® conventions lead, Apidra® Core Team memberKey projects include: Development of Lantus® CV platform strategic map, aligned with global and new communication plan, Development of CV platform education digital strategy, Organize and plan CV Advisory Board with medical Develop Quality & Outcomes sales force resource materials, training curriculum, incentive compensation, promotional slide decks Marketing Leadership Council team member responsible for organizing the Innovation Summit and brand poster presentations, Redesign the publication database, Develop Lantus® WebMD® non-manpower initiative, Implemented Institutional Basal/Bolus and Basal Plus, Develop Glycemic Health Initiative for institutional sales teams, Implemented KTL interaction/management and speaker training, Glycemic Health Initiative – Society of Hospital Medicine Inpatient Hyperglycemia management workshops, Coordinate Market research for Glycemic Health Initiative tool, Initiate Glucometric software researchNew Product Development Manager (Pilot)Advanced brand responsibility and commercializationPreparing product for full commercialization: global strategy, product positioning, value proposition, market research, segmentation, customer channels, budgeting, access, pricing, reimbursement and forecasting.