Property management

Motorsport & trailer trading

Bespoke PVC fabrication, trailer covers and motorsport preparation. Gone from start up to US$1mn turnover in 5 years, generating strong gross and net margins from a bricks and mortar manufacturing base.

Board director responsible for developing and executing marketing plans for the Tayto Group portfolio of brands, including, Golden Wonder, Real Crisps, Jonathan Crisp, Tayto, Ringos and Mr Porky.

Responsible for commercial planning, marketing budget control (capital,overhead and revenue investment), digital marketing, SKU management, supplier management, agency management, media buying, in-house graphic & design studio and internal marketing communications.

Designed and implemented new commercial planning process integrating sales, marketing and financial plans, including organizational design, learning & development and systems changesCreating and implementing Molson Coors category development plans through engagement with major UK retailers in both the on & off trade to deliver consumer-via-customer activityLeading the category development, customer and shopper insight teams

Responsible for developing Coors Brewers’ customer engagement strategy across all trade channels (multiple grocers, impulse, multiple on-trade, independent on & off trade)Analyzing key customer performance & strategies to ensure that Coors Brewers’ plans are aligned to deliver greatest mutual value to customers, category and owned brands. Shaping commercial strategy through development of customer & category insight, leading the innovation, trading, brand and business development planning processes

Project-managed deal to contract-manufacture Foster’s Lager for Scottish & Newcastle (a key competitor)Providing strategic advice to the Coors Brewers boardAnalyzing and evaluating merger and acquisition targets and formulating negotiation strategyMonitoring and analyzing European and Asian competitive and regulatory environment and ensuring corporate strategy remains aligned with external forcesIdentifying export & overseas investment opportunities, including route to market strategyProject management, including ensuring competition compliance

Developed corporate restructure plan for Vietnamese manufacturing, retailing and services companyDeveloped & delivered strategic sales & marketing planning process for one of India’s largest consumer goods companiesAdvised on business development plan for Thai logistics and trade marketing solutions company, including communications strategy

Developed and executed business turnaround plans in both markets, including negotiation of licensed and contract manufacturing, appointment of sole distributor and re-engagement with key account customersManagement of BAT’s businesses in Thailand and PhilippinesManagement of business development projects in Thailand and Philippines, identifying and executing business partnerships with local manufacturersDeveloping and executing excise strategy in Thailand & Philippines in context of regional AFTA strategyManagement of BAT’s business partners, licensed & contract manufacturers, customers and distributorsAccountable for strategic & corporate planning, P&L, cashflow and capital expenditure Thailand – 30 direct employees, 200 indirect, Philippines – 50 direct employees, turnover US$50mn (increased by 50% year 1, and 90% year 2)

Reversed 4 year decline in market share & integrated 2 businesses following BAT & Rothmans mergerManagement of BAT’s fully integrated business in Singapore with 12 international brands, manufactured in 4 locations, supplied to customers through owned distribution businessAccountable for strategic & corporate planning, P&L, cashflow and capital expenditure Liaison with Singapore government particularly in areas of excise management and tobacco legislationExecutive member of Singapore Tobacco Association (Chairman 2001/2)Responsible for developing corporate responsibility and accountability in the complex tobacco legislative environment120 direct employees, turnover US$110mn

Developed and launched coffee brand in Vietnam (Highlands Coffee), including sourcing of supplier, development of blends, full media support including multi-million dollar sponsorship of Vietnamese football league and full ATL campaign & routes to marketDevelopment of BAT trademarks in alternative product sectorsCreation of business plan including trademark licences, holding company and tax efficiency analysis, on-shore and off-shore royalty revenues and investment returnsEnsuring trademark developments are consistent with global brand positioning

Responsible for management of British American Tobacco’s brand portfolio for the duty free markets in Asia Pacific Duty Free (ASEAN countries, PNG, Australia and New Zealand). Consumer communication strategy, media planning and buying, promotional activity, brand architecture, research.Portfolio development in support of domestic market brand priorities

Responsible for commercial operations in North and Central Vietnam. Managing sales, marketing and administration team of 100. Management of appointed distributors for the region. Liaison with local, provincial and central government bodies

Revolutionized draught beer supply chain in China, gaining regional market-leadershipResponsible for trade marketing and sales for Bass Joint Venture in China. Revenue budget £ 30 million, reporting to Country Director. Part of start up team, with 7 ex-patriot, and 300 local staff reports. Part of company executive committee responsible for day to day operations. Selection and management of distributors for key metros and export

Managing all aspects of the commercial relationship with some of the UK’s largest multiple pub chains. Part of new team set up to develop new retail on-trade business as result of Monopolies and Mergers report on beer industry. Developing new routes to market for key brands through emerging multiple retailers

Responsible for implementation of all below the line brand marketing activity for Bass’ off-trade business in Scotland, including Scotland’s biggest consumer brand, Tennent’s Lager. Management of advertising, promotional and research agencies from brief to implementation

Provided comprehensive marketing insight, administration and analysis service for sales and marketing management. Assisted in the preparation of short term, long term and revenue forecasts.Analysis of NPD and merger opportunitiesManagement and briefing of research agencies

Sales and merchandising in multiple grocers, co-operatives, cash and carry and specialist retailers.Regional key account management

Working with suppliers on the evaluation and installation of new QC and process equipment.Working with NPD department on new ingredient and dispense technology