Scott Hackman Email & Phone Number

Strongsville, OH, US

Olmsted Falls, OH, US

• Managed $25 million budget and led over 100 people as Vice President of Strategy, Business Insights, Brand and Marketing Operations
• Assisted in tripling revenue through strategic use of business insights that enabled Vitamix to effectively o Prioritize and identify new retailers through use of geo-demographics, o Create new product placement.
• Facilitated strategic planning process for more than 10 years o Capture and report competitive tracking, market sensing, brainstorming o Manage the develop of Corporate Cascade, SWOT, goal targets, o Develop and align.
• Optimized marketing department to be 46% more efficient, cutting comp and non-comp costs by 40% while maintaining or increasing market share, consideration and close rates.
• Managed a brand that is #2 in the US and #1 in Canadian household market and #1 in usage among chefs and chain restaurants in the US.
• Referred to as, “a secret weapon” who “drives strategy and provides leverage in difficult conversations with key customers.”

Olmsted Falls, OH, US

• Managing seven-person business insights department and a million dollar research budget.
• Facilitating the annual long-term strategic planning process (e.g., reporting on global trends, helping to frame strategic choices, managing all activity related to the development of the strategic plan, etc.)
• Providing strategic and tactical leadership within the organization as the voice of the customer.
• Playing a lead role in ensuring the successful execution of primary and secondary market research and collection of competitive intelligence.
• Providing direction and definition of marketing opportunities/threats that result from market sensing.
• Presenting relevant scorecard information, market trends and category analysis to key retailer and restaurant chains.

Olmsted Falls, OH, US

• Worked with product management, sales and brand teams to develop and communicate value proposition to ensure the balance between profitable growth and minimal channel conflict.
• Consistently engaged with direct and indirect sales teams on key initiatives (e.g., retailer selection, outlet selection, product selection, communication of value proposition, etc.)
• Monitored and evaluated brand, product, channel, and promotion campaign activity and effectiveness and help identify potential enhancement opportunities (product and non-product).
• Designed and managed the execution of primary (e.g. VOC, brand valuation, customer needs, etc.) and secondary research (e.g. market analysis, trend identification, category, etc.) activities to support corporate.
• Drove the development and management of global competitive intelligence to improve sales and identify new product, channel, and marketing opportunities.
• Worked closely with Product Manager to develop pricing strategies, test and launch new products, support trade shows and track competitive activity.

Canton, Ohio, US

Statistics Instructor and Independent Research Project CoordinatorGuide students’ through an independent research project using statistics and market research to address a problem in a student's occupation or vocation.

Washington, DC, US

• Manage Quarterly and Annual State and Local Government Pension Studies, which are key inputs into calculating the US GDP
• Part of a team to bring a CRM software system into the Governments Division

Olmsted Falls, OH, US

• Tasked with helping management develop the company’s strategic plan.
• Engaged with all levels within the organization, external customers, influencers and vendors.
• Coordinated, analyzed and distilled information to build the company’s strategic plan.

Winchester, Virginia, US

• Managed a two-person research department and a half-million dollar research budget.
• Executed all phases of research including the development of objectives, writing RFPs, questionnaires, and discussion guides, presenting final reports and analyzing data using SPSS.
• Conducted 15+ qualitative (focus groups, IDIs, etc.) and 30+ quantitative (phone, internet, etc.) studies.
• Managed external research vendors, such as 4 vendors for a study to help Lowe’s grow installed sales.
• Research lead and member of a seven person Product Steering team.
• Constructed and maintained data feeds that uncover consumer trends and monitor competitive activity.

• Managed a two-person research department.
• Interacted directly with and provided category insights to buyers from Lowe’s, Home Depot, Sears, and others, both on an ongoing basis and during line reviews.
• Tracked POS data from Lowe’s, Home Depot and other accounts to improve GMROI and turns.
• Developed, coordinated, analyzed and presented research A&U studies on the DIY & PRO segments.
• Accurately forecasted year-one sales of a new product launched through Home Depot.
• Utilized Spectra to identify underperforming retail outlets and grow Flood’s share.

Akron, OH, US

• Appointed to a seven-person team to develop the marketing strategy for FirstEnergy Solutions as well as evaluate and maximize the synergy from the 2001 merger of FE and GPU Energy.
• Managed all research activities, including quantitative analysis of market potential and customer segmentation, qualitative research to guide positioning and promotional activities, and follow-up surveys to monitor and.
• Evaluated over 50 new product concepts such as green power, facility audits, and Smart Home.
• Played an integral part in building and launching the FES Stage-Gate new product development process as well as manage all functions related to the fuzzy front-end.
• Coordinated all research activities related to the Internet, including web site usability studies, e-commerce potential and online bill payment development.
• Received the 2000 FE Eagle Award (employee of the year) for outstanding work performance.