Manage ongoing audience segmentation and channel strategy for graduate programs offered across Northeastern's global campus network

Set strategy and execute annual marketing and demand-generation strategies for Northeastern’s Roux Institute in support of established graduate enrollment goals for Northeastern's Portland, Maine campus.Manage full-funnel paid media strategy, including the research, buying, deployment, and analysis of local and regional, online and offline ad campaigns—across paid social, paid search, digital display, streaming and terrestrial radio, OOH, and other channels—to drive toward goals for lead volume, cost-per-lead, and cost-per-enrollment KPIs.Plan, author and deploy segmented email and SMS text campaigns to the graduate enrollment pipeline, nurturing prospective students toward application and enrollment.Plan, execute, monitor, and report on annual marketing and advertising budgets.

Manage staff and drive implementation of Club strategy across company’s advertising, paid media, e-mail marketing, creative services, grassroots marketing and database management functionsPlan and execute integrated marketing campaigns for major club initiatives as well as club merchandise sales, broadcast tune-in, and other organizational priorities

Formulated content and digital brand strategy across club’s wide-ranging business and philanthropic portfolioDeveloped year-long brand campaign to celebrate Chicago Fire’s 20th MLS season in 2017, inclusive of digital fan engagement, live events, matchday integration, storytelling and moreLaunched and developed Marketing plan in support of club’s introduction to competitive gaming space, hiring official Club gamers to compete in the inaugural ‘eMLS’ league series

Promoted the NU Athletics brand to Chicagoland and national media, alumni and fans, and potential recruits through strategic media relations, outbound PR, and digital media.Served as communications lead for dozens of high-profile events and national television broadcasts, including multiple NCAA women's lacrosse championships (2011-12), football and women's lacrosse games at Wrigley Field, and multiple college football bowl games and Big Ten Conference media days.Managed print and digital media for assigned sports.