Scott Hays Email & Phone Number

Las Vegas, Nv, Us

Independent, third-party support for enterprise software has gone mainstream. Since it's disruptive beginning in 2005, Rimini Street has led the way (and the market!) by providing ultra-responsive, comprehensive support that saves 75-90% on total operating costs for enterprise software, liberating funds, staff resources, and "intellectual bandwidth" to focus on innovation for competitive advantage and growth.In my role, I produce messaging, positioning, and content that sets Rimini Street apart from the alternatives. Additionally, I drive the ongoing curating and analysis of Sales content and lead our competitive intelligence practice.

Austin, Tx, Us

Led a team of 26 product marketers in 6 countries to deliver all facets of product marketing and go-to-market activities for multiple product lines, dozens of industries, and all geographies representing approximately $700M in revenue.PRODUCT MARKETING REBUILD: Rebuilt product marketing function by defining roles, deliverables, and outcomes spanning market research and competitive intelligence, messaging, sales enablement, GTM and launch process, and content strategy, development, and deployment, accelerating content delivery that aligned with rapid product release cycle and delivered more consistent, actionable content to sales teams.MICROSOFT PARTNERSHIP RELAUNCH: Following an agreement to standardize Epicor cloud deployment on Microsft Azure, landed Satya Nadella for a special video announcing the new level of partnership between Microsoft and Epicor, realizing year-over-year cloud deployment increases of 90%.CORPORATE MESSAGING REVAMP: Formulated and deployed new messaging, emphasizing Epicor’s unique strengths and delivering consistency, amplification, and repetition, achieving year-over-year revenue growth in target industries and geographies.Delivered year-over-year improvements in the outcomes of these areas (see résumé for details):- Market Research and Competitive Intelligence- Messaging and Content Development- Sales Enablement- Content Deployment- Global and Local Events- Pricing and Product Lifecycle- Customer Success Management

Melville, New York, Us

Led worldwide solutions marketing team of 10 people to support new business acquisition and retention of 10,000 customers in 180 countries, including 80% of the F100 companies, representing $600M segment of $1B company. Directed go-to-market activities for cross-departmental launch teams of up to 30 stakeholders.NEW CONTENT ARCHITECTURE: Chartered and executed highly successful new content architecture and evidence-based content marketing strategy across all product lines resulting in higher ROI for created content.SOLUTIONS MARKETING TEAM PRODUCTIVITY: Increased team output 50%, delivering 200+ new and updated assets quarterly. Produced content that advanced pipeline flow and increased revenues 25% over 2 years.PRICING AND LICENSING: Directed pricing and licensing, including comprehensive conversion from concurrent to named users for SaaS and perpetual license models.VERINT ENGAGE CUSTOMER EVENTS: Revamped agenda for Verint Engage events (1,000+ attendees: G2000 decision-makers, analysts, media representatives) with 120+ breakout sessions, yielding annual increases in session relevance, content, and speaker quality.

Directed 8-member team to drive pipeline and improve marketing support for sales (with intent of selling company). Initiated multiple changes, including kickoff meeting content, enablement programs, and resource center. Reported to chief marketing officer.SALES ENABLEMENT: Developed playbooks and created “Gear Up!,” an ongoing sales enablement program that continually enhanced and refined sales personnel’s knowledge and skills, and delivered regular cadence of win and go-live communications.ANNUAL SALES KICKOFF MEETING: Improved planning and orchestration of annual sales kickoff meetings (100 salespeople), inspiring and training account executives on optimal messaging and positioning of KANA solutions.CUSTOMER SUMMIT EVENTS: Coordinated agenda planning and content development for US and UK customer summit events that drove substantial portion of leads and revenue for add-on products.PRICING AND LICENSING: Overhauled pricing and licensing, balancing simplification and flexibility for SaaS and perpetual license models.