Scott Hays Email and Phone Number
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I am a B2B SOFTWARE PRODUCT AND MARKETING LEADER with experience driving global revenue, reach, and engagement for companies including Rimini Street, Verint, and Epicor Software. I have led international teams to develop, deliver, and differentiate solutions for high-growth innovators. My passion is to tap into computing power to help people and businesses act with more intelligence, automation, and consistency for better outcomes with less effort.B2B GLOBAL GO-TO-MARKET LEADERSHIP: I motivate worldwide teams to develop product roadmaps, determine strategies, define market focus, create messaging and positioning, and execute integrated, cross-media marketing campaigns to build brand awareness and grow revenue.THOUGHT LEADER AND EVANGELIST: I am a regular speaker, presenter, and workshop leader for topics related to customer engagement, digital transformation, and Industry 4.0. As a spokesperson, I regularly represent my company at live events, analyst briefings, media interviews, and webinars. EXECUTIVE PARTNER: One of my special skills is building consensus setting product direction and launch strategies across global organizations. I establish executive relationships and partner with senior decision makers to elicit company-wide input. GARTNER MAGIC QUADRANT: At Verint, attained and maintained #1 “top right” positions on the Gartner Magic Quadrant, Forrester Wave, and Ventana Research Value Index.SPECIALTIESExecutive Engagement | Messaging, Positioning, Visibility | Win/Loss Analysis and Actions | Competitive Intelligence | Sales Enablement Programs | Content Marketing / Lead Generation | Data-Driven Product Roadmaps Global Team Leadership and Development | Metrics and Decision Models |Cross-Departmental Sr. Leadership | Alliance ISV Partnership ManagementRELATED EXPERIENCEIn prior roles, I have been a programmer, development manager, systems manager, and product manager.Website: www.scotthays.info | scott.hays@alumni.stanford.edu
Rimini Street
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Sr. Director, Portfolio MarketingRimini Street 2019 - PresentLas Vegas, Nv, UsIndependent, third-party support for enterprise software has gone mainstream. Since it's disruptive beginning in 2005, Rimini Street has led the way (and the market!) by providing ultra-responsive, comprehensive support that saves 75-90% on total operating costs for enterprise software, liberating funds, staff resources, and "intellectual bandwidth" to focus on innovation for competitive advantage and growth.In my role, I produce messaging, positioning, and content that sets Rimini Street apart from the alternatives. Additionally, I drive the ongoing curating and analysis of Sales content and lead our competitive intelligence practice.
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Sr. Vp, Product MarketingEpicor Software 2017 - 2019Austin, Tx, UsLed a team of 26 product marketers in 6 countries to deliver all facets of product marketing and go-to-market activities for multiple product lines, dozens of industries, and all geographies representing approximately $700M in revenue.PRODUCT MARKETING REBUILD: Rebuilt product marketing function by defining roles, deliverables, and outcomes spanning market research and competitive intelligence, messaging, sales enablement, GTM and launch process, and content strategy, development, and deployment, accelerating content delivery that aligned with rapid product release cycle and delivered more consistent, actionable content to sales teams.MICROSOFT PARTNERSHIP RELAUNCH: Following an agreement to standardize Epicor cloud deployment on Microsft Azure, landed Satya Nadella for a special video announcing the new level of partnership between Microsoft and Epicor, realizing year-over-year cloud deployment increases of 90%.CORPORATE MESSAGING REVAMP: Formulated and deployed new messaging, emphasizing Epicor’s unique strengths and delivering consistency, amplification, and repetition, achieving year-over-year revenue growth in target industries and geographies.Delivered year-over-year improvements in the outcomes of these areas (see résumé for details):- Market Research and Competitive Intelligence- Messaging and Content Development- Sales Enablement- Content Deployment- Global and Local Events- Pricing and Product Lifecycle- Customer Success Management -
Vp, Global Solutions MarketingVerint 2014 - 2016Melville, New York, UsLed worldwide solutions marketing team of 10 people to support new business acquisition and retention of 10,000 customers in 180 countries, including 80% of the F100 companies, representing $600M segment of $1B company. Directed go-to-market activities for cross-departmental launch teams of up to 30 stakeholders.NEW CONTENT ARCHITECTURE: Chartered and executed highly successful new content architecture and evidence-based content marketing strategy across all product lines resulting in higher ROI for created content.SOLUTIONS MARKETING TEAM PRODUCTIVITY: Increased team output 50%, delivering 200+ new and updated assets quarterly. Produced content that advanced pipeline flow and increased revenues 25% over 2 years.PRICING AND LICENSING: Directed pricing and licensing, including comprehensive conversion from concurrent to named users for SaaS and perpetual license models.VERINT ENGAGE CUSTOMER EVENTS: Revamped agenda for Verint Engage events (1,000+ attendees: G2000 decision-makers, analysts, media representatives) with 120+ breakout sessions, yielding annual increases in session relevance, content, and speaker quality. -
Sr. Director, Product MarketingKana Software (Acquired By Verint) 2012 - 2014Directed 8-member team to drive pipeline and improve marketing support for sales (with intent of selling company). Initiated multiple changes, including kickoff meeting content, enablement programs, and resource center. Reported to chief marketing officer.SALES ENABLEMENT: Developed playbooks and created “Gear Up!,” an ongoing sales enablement program that continually enhanced and refined sales personnel’s knowledge and skills, and delivered regular cadence of win and go-live communications.ANNUAL SALES KICKOFF MEETING: Improved planning and orchestration of annual sales kickoff meetings (100 salespeople), inspiring and training account executives on optimal messaging and positioning of KANA solutions.CUSTOMER SUMMIT EVENTS: Coordinated agenda planning and content development for US and UK customer summit events that drove substantial portion of leads and revenue for add-on products.PRICING AND LICENSING: Overhauled pricing and licensing, balancing simplification and flexibility for SaaS and perpetual license models.
Scott Hays Skills
Scott Hays Education Details
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Stanford UniversityEconomics And Sociology
Frequently Asked Questions about Scott Hays
What company does Scott Hays work for?
Scott Hays works for Rimini Street
What is Scott Hays's role at the current company?
Scott Hays's current role is Product Marketing Leader | Setting Rimini Street apart as the leader in independent, unified software services.
What is Scott Hays's email address?
Scott Hays's email address is sh****@****cor.com
What is Scott Hays's direct phone number?
Scott Hays's direct phone number is +171429*****
What schools did Scott Hays attend?
Scott Hays attended Stanford University.
What skills is Scott Hays known for?
Scott Hays has skills like Product Management, Cloud Computing, Business Intelligence, Enterprise Software, Salesforce.com, Sales, Solution Selling, Product Marketing, Saas, Demand Generation, Competitive Analysis, Crm.
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