Senior executive responsible for all marketing, business development, data analytics and payment solutions efforts.

Responsible for the development of strategic and tactical programs utilizing all marketing disciplines: Loyalty, Direct, Relationship, Sales, Event, “E”, Advertising and Partnerships. Primary focus on Member acquisition/retention and loan/deposit growth. Lead strategic planning initiatives to ensure the identification and quantification of growth opportunities that will provide the ongoing success of the credit union.

Provide loyalty marketing/Customer Relationship Management consulting and account management services for clients in the U.S., South America, Mexico, Asia, Middle East and Europe. Source, negotiate and implement strategic partnerships on behalf of clients seeking incremental revenue opportunities and value-added offers for their customers. Prepare, justify and present the financial opportunities, challenges and solutions associated with the implementation of strategic marketing initiatives, each designed to acquire and retain customers, increase lifetime value and share-of-customer/wallet.

Managed and marketed all WorldPerks frequent flyer program airline partnerships. Negotiated, implemented and maintained relationships with 15 international and domestic airlines. Responsible for a revenue budget of $6.0 million and an expense budget of $1.0 million.