- Surpassed quarterly revenue targets, achieving a 16% year-over-year sales growth in Q1 through strategic promotion optimization and enriched CRM initiatives.- Leveraged budget optimization measures, resulting in a 26% year-over-year reduction in tools and contractor expenses, while maintaining operational efficiency.- Reached 5%+ Q1 sales and 16%+ YoY one-time sales as well as gained 500+ new subscribers via strategic promotion optimization.- Minimized OOS and ensured subscriber orders fulfillment by rebuilding sales forecast, optimizing fulfillment partners, and establishing an inventory management committee.\- Steered business operations and product roadmap at www.vitalproteins.com via $2.2M eCommerce budget management, international sales exit for $200k/year savings enhancement, and workflow processes advancement.

Principal SEO strategy and operations lead for 10 eCommerce websites; reporting to the CTO.• Develop and execute scalable eCommerce SEO strategies• Manage and develop 10-person Agile team of analysts and web developers• Standardize workflows to ensure projects launched on time and within scope• Integrate SEO best practices throughout web and marketing teams• Activate SEO tactics to optimize website updates and support marketing campaigns• Establish SEO measurement strategies through daily, weekly and monthly reporting• Onboard SEO toolset to aid in auditing, market analysis and measurement activities

Lead and guide the development of the SEO department as part of the Performance Marketing group; reporting to the Managing Director of Performance Marketing.• Guide SEO strategy and client-facing operations for a diverse client portfolio• Manage and develop a team of 8 employees in Chicago and New York• Build, evolve and standardize SEO capabilities• Provide tactical SEO support for media and creative activities• Manage a new business pipeline of inbound and organic growth opportunities

Create and lead execution of enterprise-level SEO, content marketing and UX strategies while supporting departmental development and new business initiatives; reporting to the Group Account Director.• Develop and administer performance marketing strategies for enterprise-level clients• Manage multiple account management and content operations teams• Produce SEO training sessions for internal and external stakeholders• Contribute to business development initiatives and account renewals/expansions• Assist in the evolution department capabilities, culture and operations

Lead SEO new business opportunities and provide executive support for larger agency new business opportunities • Develop initial SEO strategy, scope and staffing for new SEO engagements• Support client teams in account renewals and expansions• SOW development and process management• RFP/RFI response development• Contribute SEO materials for AOR opportunities• Facilitate new-client onboarding

Tactical support for enterprise-level SEO accounts.• Keyword research• SEO copywriting and content optimization• SEO reporting and analysis• Technical SEO consulting documentation and presentations• Competitive insight & SEO market research• SEO tool management

- eCommerce copy- B2C Blogging- buying guides and other various web copy- SEO reporting and implementation