Cohort Wholesale is a trusted Canadian wholesaler of preferred-position outdoor fruit and vegetable crop protection products, working with the established distribution and retail channel to service all key markets, creating demand for and maximizing the in-field performance of our suppliers’ products to help farmers grow the best crops possible.

Collaborate with channel partners and crop input manufacturers to introduce new products and support established Plant Products-represented products for Canadian outdoor fruit and vegetable growers.

- Developed and executed new product launch and portfolio strategies that resulted in BASF fruit & vegetable crop protection sales increasing by 100% over five years- Planned and executed successful launches of several new products, including Nealta, Sercadis, Serifel, Sefina and Versys while planning life cycle management of existing products- Identified new data sources and developed previously non-existent market intelligence for fruit and vegetable crop protection markets- Collaborated with media partners to develop previously non-existent promotional channels to support BASF marketing strategies and increase the impact of media partners: - Fruit & Vegetable Magazine webinars - The Grower e-newsletter - The Grower “The Grower Calling” monthly podcasts - SpudSmart Magazine webinars- Identified and coordinated industry partnerships to drive BASF industry engagement and generate positive public relations: - Cuvée Grand Tasting Education Advocate via the Grape Growers of Ontario - Great Ontario-Hopped Craft Beer Competition via the Ontario Hop Growers’ Association - Oxford Frozen Foods Progressive Ag Safety Days - Multiple Sclerosis Bike Tour (Grand Bend to London)- Developed strong, ongoing relationships with public extension and private consultants in key markets across Canada to ensure their understanding of the fit and increase their support of BASF products in their respective crops

Technical and sales lead for BASF Canada's horticulture, vegetation management, turf, greenhouse and industrial pest control markets.- Led distributor sales teams and developed and executed strategies that resulted in BASFsales increasing by 150% in horticulture, turf, greenhouse, vegetation management andindustrial pest control markets - Planned and executed successful launches of several new products, including Vivando, Zampro and Insignia + Premis fungicides, including promotion and technical training to sales teams and customers - Provided technical training and on-going technical support to a team of seven fruit and vegetable specialists and four third-party vegetation management specialists across Canada - Mentored & coached distributor sales teams to mirror BASF’s planning, messaging, customer engagement strategy and calendar, customer focus and use of sales tools- Led Health Canada (PMRA) Research Authorization program that resulted in successfulregistrations and introductions of Detail, Outlook and Overdrive herbicides- Identified new data sources and developed previously non-existent market intelligence forturf crop protection market

- Scheduled, planned and led four quarterly meetings of Ontario crop protection stakeholderswhich included discussion and updates on industry issues, coordination of relevant guestspeakers- Identification and support, both financial and volunteer participants, of organizations andevents related to the Ontario crop protection industry- Liaison with CropLife-Canada, providing feedback to the national organization on issuesaffecting Ontario as well as ensuring consistent and timely communication from CropLife-Canada to provincial members- Served as treasurer from 2010-2014 managing an annual budget

- Best-in-territory customer rating relative to competitive representatives (Stratus Ag Research) from 2006 to 2009- Increased territory sales from 20% from 2006 to 2009- Worked closely with the territory’s (Brant, Elgin, Haldimand-Norfolk, Middlesex, Oxford & Waterloo, 2004-2009 / Elgin, Lambton, Kent & Middlesex, 2001-2003) largest and most influential growers to promote BASF products and strengthen working relationships- Worked extensively with retail customers to develop cooperative strategies designed that grew BASF business within the retailers’ business goals- Effectively identified retailers’ key motivators resulting in the creating of innovative, unique sales incentives- Worked with BASF market managers to introduce in-season email campaigns- Led the development and implementation of the GrowForward Yield Challenge- Planned & coordinated the GrowForward Yield Challenge customer trip (80 retail & grower customers traveled to BASF’s North Carolina facilities and learned about BASF’s pipelineinnovations)