Scott Hollenbeck Email & Phone Number

Rochester, NY, US

Rochester, New York, US

Rochester, New York, US

• Founded AON+ Marketing Innovation to accelerate brand presence and improve customer experiences for a broad spectrum of clients; from small-to-medium businesses to established Fortune 1000 enterprises. AON+ focuses on.
• Responsible for overall agency growth and operations, currently specializing in and serving the following industries: - Medical and Health Care - Higher Education - Renewable Energy and Sustainable Construction.

San Ramon, California, US

• Established and developed a newly centralized marketing communications department for the North American region, including staffing, organizational development, standard operating procedures, policy creation, and.
• Responsible for a multi-million dollar US marketing budget; reduced program spend by 14% while increasing the efficacy and scope of deliverables. Developed a new budget tracking system in cooperation with the Finance.
• Developed and implemented a new content strategy in cooperation with Professional & Academic Affairs via the ECP Viewpoints content hub, and promoted/syndicated this to the ECP industry.
• Developed digital marketing strategies that encompassed paid, earned, shared and owned content and assets, and leveraged these in support of commercial imperatives.
• Planned and executed PR activities to drive outcomes throughout the Eye Care Practitioner (ECP) industry, generating 90M+ impressions, encompassing trade media, industry publications, and analysts.
• Led agency selection and owned relationships, activities, deliverables, and budgets in support of commercial programs.

• Managed operations of a full-service marketing venture/accelerator, focused on the development of long-term marketing plans identifying sustained national growth opportunities for the automotive retail segment.
• Directed overall marketing communications efforts, integrating internal digital, design, media and event resources, external third party agencies and service providers in support of lead generation and brand goals.
• Improved overall lead to appointment conversion by 12% through development of new inbound response standards.
• Improved user experience (UX), engagement and overall conversion by 7% via deployment of content development/syndication, on-page optimization, localization, and social influence.
• Successfully managed the requirements, RFP process, selection and implementation of new CRM; developed newly automated CRM email marketing campaigns to improve initial engagement and conversion by 6%.
• Audited and improved overall organic search (SEO) and paid search (SEM) tactics to optimize overall spend and ROI.

Rochester, NY, US

• Successfully established and grew a profitable digital marketing channel through web, mobile, search, email, content strategy, social marketing and automation, totaling $80M+ in converted annual revenue.
• Introduced new online marketing strategies/policies, driving $9M - $12M+ annual revenue growth/year via improved and optimized digital marketing lead generation initiatives and resource allocation, ensuring the highest.
• Identified, researched and developed new opportunities in digital marketing and e-commerce, influenced by technology-drivers, company goals, digital analytics, industry trends, and product/sales data.
• Managed multi-million dollar budgets, including internal resources, personnel, program dollars, and 3rd party resources, over a 10 year span.
• Increased organic (SEO) lead generation from $5M to $25M+ annually via newly developed content strategy entailing content generation/syndication, mobile, social, email, site optimization, advocacy (link building), and.
• Decreased cost-per-acquisition to 2nd lowest of all referral and direct sales lead generation channels.

Broomfield, Colorado, US

Managed daily operations of employee and executive communications, including content strategy, design, and editorial oversight. Supported the Carrier Services Division via electronic and traditional marketing communications initiatives. Designed and delivered award-winning daily corporate news intranet site (The Crossing) to worldwide employee base..

Dallas, Texas, US