- Outlined and executed on GTM strategy for new region to increase ARR growth, leading cross-functional team of sales, marketing, and finance, resulting in the evaluation of two strategic partners by the end of the internship- Drove market opportunity analysis using SQL to identify areas with strong user interest but low user activation and monetization- Developed international expansion playbook, a set of guidelines that helped classify international markets into four stages to reflect company priorities, and detailed the corresponding approach and functional responsibilities (e.g., sales, marketing, localization)- Performed competitive benchmark to evaluate go-to-market efforts in new region by 15+ peer SaaS companies, conducting interviews with former and current executives

Delivering concierge amenities direct to your home

- Outlined operations strategy to establish last mile delivery network for C2C business by installing offline stores that serve as hubs (where sellers and consumers can drop off and pick-up orders directly) with over 150 locations installed by the end of 2021- Charted GTM strategy for offline stores, including a product and services roadmap, reducing cost per order by 50% by 2022

Building a sustainable, robust, and inclusive startup ecosystem in Taiwan

- Fast-track promotion, ranked at tier 1 of BCG Greater China Associates (1 - Outstanding. Strength in all dimensions)- Served as chair of Associate Committee in Taipei office, helping new associates adapt and build relationships in the firmDigital Strategy- Led team of data scientists and engineers to build software to help leading retailer drive product decisions for its $8B portfolio- Created GTM strategy, covering target customers and product roadmap, to help insurer launch digital insurance in $100B market- Directed a multinational grocer to create automated performance dashboards for 300+ stores, enabling each store to optimize processes, by leading cross-department project team (e.g., IT, operations), helping the grocer reduce fresh food waste by 55%- Built China digital strategy for dairy giant, installing best practices in e-com, CRM and driving 50% YoY increase in online salesOperations Strategy- Guided WHO to set up supply chains for COVID-19 related PPE in Asia by leading cross-functional teams (including suppliers, distributors, & logistics partners) across three continents to source over 200M units (over 4000% above WHO's original capacity)- Performed root cause analysis and redesigned in-store processes for a multinational grocer to reduce fresh food waste by 55%- Drove COGS negotiations for an Asian retail conglomerate by helping different business units across three countries develop category strategies and negotiation strategies targeted at top suppliers, uncovering annual savings of $48M- Supported Asian retailer with divestiture by building store closure plan that retained 70% gross profits while closing 50% of storesMarketing & Sales- Designed pricing plan to help Indonesian grocer increase profits by ~$1.5M in 2 months through implementing prices increases on SKUs with low price sensitivity while investing in more competitive prices for traffic-driving SKUs

- Managed client relationships with over 200 top hotel partners in Taiwan and helped increase regional revenues by ~15%- Ranked #1 in building room inventory in APAC by establishing strong client relationships and delivering seminars to 50+ partners

Worked with over 400 volunteer workers to help improve visitor experience at the museum.

Started NBA blog with 39k followers; Invited by Nike and Under Armour to cover Jeremy Lin and Stephen Curry in 2016 (Find us at: https://www.facebook.com/GAJWeLoveNBA/

HR consulting for leading financial institutions

Built new travel offerings for 1+ billion consumers

Wearables designed for cycling and swimming

Marketing for Fortune 500 enterprise technology firms