Jul 2023 - Present
AeroLeads people directory · profile
Scott Kennedy Email & Phone Number
VP Digital Strategy & Analytics @ Franklin Sports
at
Franklin Sports
4 work emails found
@franklinsports.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
VP Digital Strategy & Analytics @ Franklin Sports
Location
Greater St. Louis, United States, United States
Who is Scott Kennedy? Overview
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Quick answer
Scott Kennedy is listed as VP Digital Strategy & Analytics @ Franklin Sports at Franklin Sports, based in Greater St. Louis, United States, United States. AeroLeads shows a work email signal at franklinsports.com and a matched LinkedIn profile for Scott Kennedy.
Scott Kennedy previously worked as VP, Digital Strategy & Analytics at Franklin Sports and Senior Director, Ecommerce Analytics & Tech Capabilities at Franklin Sports. Scott Kennedy holds Masters Of Science In Predictive Analytics, Statistics | Programming from Northwestern University.
Company email context
Email format at Franklin Sports
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{first_initial}{last}@franklinsports.com
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Profile bio
About Scott Kennedy
Dynamic eComm analytics expert excelling in synthesizing data insights, business value, and strategic acumen across B2C and retail online channels. Recently, my team spearheaded the deployment of a cutting-edge 'data-driven model' tailored for Amazon, optimizing both cost and efficiency. Our approach varies from selecting the best external vendors for specific tasks, to innovating proprietary analytical methods that integrate sales, marketing, content, and operations—maximizing revenue and driving cost savings.
Listed skills include Analytics, Sales Operations, Salesforce.Com, Strategy, and 29 others.
Current workplace
Scott Kennedy's current company
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9 roles · 16 years
Scott Kennedy work experience
A career timeline built from the work history available for this profile.
Senior Director, Ecommerce Analytics & Tech Capabilities
Apr 2022 - Nov 2023
Director, Bi And Ecommerce Analytics
Act as player/coach for B2C and retail dot com digital marketing efforts which includes planning, execution and measurement of the Franklin Sports digital strategy. Some days involve white boarding customer journey optimization strategies with marketing analysts. Some days involve walking through Python code w/ a data engineer to ensure we pull the correct.
Apr 2016 - Apr 2022
Member Of The Board Of Advisors
CurrentAdvise on topics related to analytics for the John E. Simon School Of Business.
Jan 2019 - Present
Business Analytics Manager, Ecommerce & Factory Stores (B2C)
Hands on data manipulation experience across various "customer addressable" communication channels including but not limited to email marketing (Listrak), in store retail shopper data (RetailNext), customer loyalty data (Clutch) and high level web analytics (Rawlings.com - Google Analytics). OLS and Multivariate regression model building to understand.
Feb 2015 - Mar 2016
Strategic Analytics Manager, Retail
:: Retail POS Data Warehouse: Managed the migration of 50MM+ POS records across 7 retailers from third party provider (SPS) to internal data warehouse in collaboration with multiple functional departments (ETL, EDI, Sales, Product). Developed weekly financial dashboards from POS records to understand "heartbeat" of the business for C Suite inside company.
Jan 2014 - Jan 2015
Customer Analytics Manager, Ecommerce (Amazon 1P)
:: Oversee all sales operations and analytics needs necessary to Catalog Internet customers (Amazon.com, Eastbay, Rawlings Gear):: Redesigned the sales operations order fulfillment process between Rawlings & Groupon to achieve +2% OTD rate while automating a large portion of daily tactical work.
Feb 2013 - Jan 2014
Sales Operations Analyst, Team Dealer
:: Authored reporting solutions for Sales History, Sales Planning, Demand Planning, Inventory, and Purchase Order Tracking:: Implementation of pricing programs across $350M organization:: Developed OTD scorecard driving a 3% incremental boost to on time shipments:: Helped define and implement customer segment strategy for $30M brand:: Expanded use of CRM.
May 2010 - Jan 2013
2010 - 2010
4 education records
Scott Kennedy education
Masters Of Science In Predictive Analytics, Statistics | Programming
Northwestern University
Bachelor Of Science, Finance
Southern Illinois University, Carbondale
Associates In Science, Business
Southwestern Illinois College
Hs Diploma
Oths
FAQ
Frequently asked questions about Scott Kennedy
Quick answers generated from the profile data available on this page.
What company does Scott Kennedy work for?
Scott Kennedy works for Franklin Sports.
What is Scott Kennedy's role at Franklin Sports?
Scott Kennedy is listed as VP Digital Strategy & Analytics @ Franklin Sports at Franklin Sports.
What is Scott Kennedy's email address?
AeroLeads has found 4 work email signals at @franklinsports.com for Scott Kennedy at Franklin Sports.
Where is Scott Kennedy based?
Scott Kennedy is based in Greater St. Louis, United States, United States while working with Franklin Sports.
What companies has Scott Kennedy worked for?
Scott Kennedy has worked for Franklin Sports, Maryville University Of Saint Louis, Rawlings Sporting Goods, and Isle Of Capri Casino.
How can I contact Scott Kennedy?
You can use AeroLeads to view verified contact signals for Scott Kennedy at Franklin Sports, including work email, phone, and LinkedIn data when available.
What schools did Scott Kennedy attend?
Scott Kennedy holds Masters Of Science In Predictive Analytics, Statistics | Programming from Northwestern University.
What skills is Scott Kennedy known for?
Scott Kennedy is listed with skills including Analytics, Sales Operations, Salesforce.Com, Strategy, Microsoft Excel, Sales, Cognos, and Marketing.
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