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22+ year marketing executive who built the brands and marketing disciplines for the first audio intelligence platform (Veritonic), the first advertising exchange (Right Media, acquired by Yahoo!), and the privacy/compliance platform for digital media (Ghostery/Evidon, acquired by Crown Peak). Songwriter who has licensed multiple songs into TV including “Five Steps,” the theme to A&E’s Emmy-winning Intervention, now in its 22nd season. Key strengths include:- Simplifying complex stories for technology/media businesses- Communicating unique value consistently across the market- Generating demand through a range of creative content- Building marketing disciplines and teamsAreas of expertise: - B2B/consumer brand strategy/development, positioning, messaging, storytelling, thought leadership- Audio marketing, creative measurement, podcasts, radio, sonic branding, voice tech- Digital marketing technology, SaaS, analytics, programmatic advertising- Consumer privacy, compliance- Written and visual communications, pr strategy and direction, content development, executive editorial, demand generation, market and competitive analysis
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Chief Marketing OfficerSoundstackNew York, United States -
Chief Marketing OfficerSoundstack Jan 2023 - PresentPittsburgh, Pennsylvania, Us -
Fractional Cmo (Consulting)Soundstack Oct 2022 - Jan 2023Pittsburgh, Pennsylvania, UsSoundStack makes podcast/radio creation, delivery, monetization, and analysis simple and effective for everyone, giving all digital audio businesses equal access to big tech, and the ability to connect with any provider across the market. -
PrincipalSks Mar 2016 - Jan 2023Work with a variety of marketing technology, data and media businesses to develop their brand/product stories and other foundational pieces of their marketing disciplines; execute across relevant channels.
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Acting CmoSnackable Ai Oct 2021 - Oct 2022New York, Ny, UsSnackable AI helps businesses find and share powerful moments from their video and audio faster than ever before. I'm spearheading their foundational marketing. -
Svp MarketingVeritonic Inc. May 2018 - Oct 2021New York, Ny, UsBrands, platforms and media companies leverage Veritonic Analytics to ensure that their audio marketing resonates with consumers.- Built marketing discipline including strategy, foundational messaging/positioning, campaign development, events, PR/communications, and sales enablement- Provided thought leadership in numerous bylines, on event panels including Advertising Week EU, Radio Show, VoiceCon, and more- Developed the Audio Logo Index, the first annual ranking of sonic brands and analysis of best practices- Created/produced The Sonic Truth podcast, a joint venture with Advertising Week, featuring discussions with Rishad Tobaccowala, Gina Garrubbo (NPR/NPM), Lenny Stern (creator of the Obama youth campaigns), Lauren Nagel (Pandora head of creative), and more -
Acting CmoOdyssey. Jul 2016 - Apr 2017New York, New York, UsOdyssey is a social content platform that brings more diverse, thoughtful and trusted ideas to media.- Created new, cohesive brand story and messaging architecture- Built and led marketing discipline including campaign development, audience strategy, events, communications, and sales enablement - Created Odyssey Impact, a campaign around influential creator stories, integrating video, events (consumers and businesses), communications, and more. -
Vp Global MarketingSizmek Jul 2014 - Jun 2016New York, Ny, UsSizmek provides end-to-end advertising solutions in an open, flexible framework. - Re-positioned company; led all content, message, brand development- Led mobile campaign that drove 330% revenue growth - Rebuilt and led global marketing team of 15 covering communications/PR, field marketing, data publishing, etc. -
Svp MarketingGhostery, Inc. Jun 2010 - Mar 2014Munich, Bayern, DeEvidon/Ghostery created the first and largest privacy/compliance platform for digital media.- Defined new market and built its leading brand (80% market share)- Developed strategy and built a marketing discipline/team around it- Led development of a global summit series, including key participation by leaders of FTC, UK ICO, and major brands such as Walmart and Chrysler (Evidon Empower), webinar series, PR program and all other tactics- Evolved position to SaaS-based tracker management and business optimization platform -
Vp, MarketingInterclick Nov 2009 - Jun 2010New York, Ny, UsinterCLICK was a leading network and data valuation platform, acquired by Yahoo in 2011.- Helped transform the company's position as a leading ad network to a data valuation platform- Led marketing discipline, strategy and execution -
Director, MarketingYahoo/Right Media Sep 2004 - Nov 2009Sunnyvale, Ca, UsRight Media created the first open exchange marketplace for digital advertising and was purchased by Yahoo in 2007.- Defined new market--the ad exchange--and built its leading brand (acquired for $650M)- Led marketing strategy, team, and execution of all communications- Directed PR with regular coverage in The New York Times, The Wall Street Journal- Developed longstanding events including the Right Media Open summit and Eggs and Exchanges series -
Director Of OperationsNapster, Llc / Pressplay Sep 2001 - May 2004
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Director, Marketing And ProductInfobeat, Llc / Sony Music Digital Media Ventures Jan 1999 - Aug 2001
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Producer/ManagerSony Music Entertainment, Inc. Sep 1996 - Sep 1999Tokyo, Jp
Scott Klass Skills
Scott Klass Education Details
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Brandeis UniversityAmerican Studies -
Brandeis University
Frequently Asked Questions about Scott Klass
What company does Scott Klass work for?
Scott Klass works for Soundstack
What is Scott Klass's role at the current company?
Scott Klass's current role is Chief Marketing Officer.
What is Scott Klass's email address?
Scott Klass's email address is sc****@****hoo.com
What is Scott Klass's direct phone number?
Scott Klass's direct phone number is +151246*****
What schools did Scott Klass attend?
Scott Klass attended Brandeis University, Brandeis University.
What skills is Scott Klass known for?
Scott Klass has skills like Advertising, Ad Networks, Online Advertising, Digital Media, Digital Marketing, Competitive Analysis, Digital Strategy, Marketing Communications, Strategic Partnerships, Marketing, Brand Development, Public Relations.
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