Motivational speaking, consulting, and e-Learning platform.

*Work with Product Management to develop and implement product price strategies including segment strategies for various markets and channels.*Collaborate with sales force to gain an understanding of current market trends to remain competitive.*Execute and analyze competitive price research to develop forward thinking strategies to increase margins.*Review vendor pricing strategies and recommend methods to optimize pricing.*Effectively communicate with Regional Sales Managers and Sr. Directors to concept marketing programs specifically tailored to product pricing to help achieve sales goals.*Conduct market research to gain customer insights as a way to leverage pricing strategies.*Analyze current sales trends to identify SKU specific opportunities to maximize margins.

*Managed over $3 million of incentives for over 90 markets.*Collaborated cross-functionally to implement new business processes that resulted in annual cost savings.*Audited incentive requests to ensure marketing objectives were met.*Designed and wrote copy for an incentives training manual aimed to help our national sales force increase customer retention.*Discovered alternative distribution solution for Citi® Prepaid gift cards which resulted in a 75% reduction in shipping costs.*Orchestrated General Motors’ co-op promotional funds to ensure our customers have proper brand exposure.*Pioneered an incentives forecasting model.*Oversaw and analyzed requests for the use of the marketing budget.*Successfully provided recommendations for loyalty programs resulting in increased brand loyalty.*Collaborated with Category Managers to create standard repeatable processes.*Increased incentives fulfillment by 100% with recommendations for automated systems.

*Spearheaded sustainability issues for clients with the conception and design of strategic marketing programs.*Coordinated and designed email communications to feature the value of our marketing programs.*Wrote copy to maximize brand awareness for clients and to deliver a clear and concise message.*Assisted in the development of the company’s business model.*Managed all aspects of our marketing programs to fulfill the needs of our customers.*Initiated communication with potential clients.*Launched product sales catalog for eco-friendly fundraiser program.*Maintained relationships with key industry partners to execute marketing programs.