Scott Krug Email and Phone Number

Lead top performing operations teams within the Amazon U.S. network.

•Lead Food, Beverage and Food Service Management Consulting Firm covering the U.S. region.•Consult food service operators to maximize profitability and improve customer experience.•Locate commercial properties to purchase, improve or re-build through private equity partnerships for food service entities.•Purchasing and Procurement Specialist.•Strategic Supply Chain Management.•Restaurant Operator Supplies and Equipment expertise.•Online platforms for restaurant pick up and delivery.•Wine, Spirits and Craft Brew menu offering expertise.•Data Analytics.

•Generated new sales/relationships, while developing new/existing relationships through the support of culinary food service management services (fresh ingredients and scratch cooking) and a nutritious frozen meal program for key food service provider organizations throughout the Western U.S. Region- AZ, CA, CO, ID, NM, NV, OR, TX, UT, WA, AK & HI.•Led a team of 3 Regional District Managers, 2 Registered Dietitians 1 Trade Analyst and a contract administrator to achieve/exceed KPI's and strategic regional revenue growth utilizing systematic efficiency systems resulting in significant meal program cost savings.•Provided nutritious, Registered Dietitian approved Congregate and Home-Delivered meals for Federal/State/County/City/Private Meal providers in the Healthcare, Senior Living. Child Care and Hospital sectors. •Expertise in building long term sales strategies with key food service distributors to enhance partnerships with clients to optimize the value of the Traditions Meal Solution package program.•A Specialist in the development of culinary innovation programs for congregate meal menus, home-delivered/frozen meal menus and shelf stable/emergency meal solutions.•Coordinated contract signing/execution with the result of full service operation anddevelopment of re-modeled and new-build commercial/congregate kitchens.•Led development/design of new programs and campaigns to support Congregate/ Home•Delivered Healthcare/Senior Nutrition/Child Nutrition/Hospital Programs through detailed C-Level collaboration to ensure necessary program strategies and state nutrition requirements are accomplished.•Expertise in customizing private branding/labeling with strategic partners.•Miller Heiman Advanced Training Program Graduate.

•Managed a highly competitive Southern California region. Responsible for the Restaurant, Recreation/ Retail, Sports & Entertainment, Convenience & Gas and Work Place segments to achieve volume, revenue and growth through strategic partnerships with respective franchisee/ independent/corporate restaurant owners, distributors and brokers.•Executed DPSG fountain/packaged goods portfolios to increase volume with key local and national accounts to drive overall sales/brand awareness.•Developed/ Constructed new customer partnership agreements, negotiated funding rates/commitments and created mutually agreed upon annual marketing programs.•Prospected/Cold Called for sales opportunities and drove case sales/ profits/ revenues for all DPSG fountain, mixer and bottled brands.

•Led key national restaurant customers to drive volume, revenue, and profits through gold standard customer service, sales, marketing, innovation, and operations. •Led national new business and contract renewals throughout the Western U.S.•Developed relationships with C Suite Executives to develop growth strategies to grow food & beverage programs, revenues and profit.•Represented $32 billion dollar brand company with the responsibility of selling 'power of one'​ portfolio' ​-consisting of winning brands as Frito Lay, Tropicana, Gatorade, Quaker and Naked Juice and Sabras Dips.• Educated customers on ways to generate margin growth through bundling, new introductions, local promotions, recipe engineering, and supply chain management.•Consistently executed and built key customer relationships through the 360 engagement model of discovery, collaborative planning, plan finalization, execution, and score-carding for success.•Graduated from PepsiCo Customer Management University- Certified 'Food & Beverage' Specialist.

•Managed business development and operations of Taco Bell, KFC, Pizza Hut, Long John Silver's and A & W covering 12 states (CA, AZ, NM, CO, UT, NV, TX, OK, WA, OR, ID, NE & KS).•Worked with franchisee/company operators, bottlers, and advertising agencies to identify opportunities, strategies, and tactics to expand and grow fountain beverages, bottle to go beverages, and Frito Lay products within PepsiCo's 'power of one' portfolio strategy.•Drove overall volume, drinks per transaction, ounces per drink, and combos per transaction through Designated Marketing Association (DMA) meeting presentations, customer business reviews, and execution of strategic field level local programs.•Achieved the threshold of 20M and 10M gallon annually at Taco Bell and KFC, respectively (PepsiCo's #1 & #2 highest volume customers).•Led KFC Brand Optimization Project for the conversion of 6,000 outlet fountain line ups.•Executed the roll-out and placement of Taco Bell's exclusive Mountain Dew Baja Blast, along with the placement of niche demographic brands, such as Manzanita Sol Apple, Mirinda Strawberry, and No Cal Peach Green Tea in 10,000+ restaurants.•Directed and executed Lipton Brewed Iced Tea (LBIT) and developed award winning programs in partnership with Unilever, Inc to help contribute more than 100MM gallons year over year.•Delivered index of 120+ consistently year over year in same store sales with 20 oz bottles and 2 liters at Pizza Hut through new product placement, void closures and consistent pricing negotiations with regional and national bottlers.

•Directed 3 District Sales Managers, 28 Sales Representatives and 3 Merchandisers, who were responsible for calling on and growing volume in over 800+ major chain supermarket accounts.•Called on vice presidents, buyers, area managers, and district managers, and store managers of large format supermarkets which included: Von's, Pavillions, Ralph's, Albertson's, Sav-On, Rite Aid, Food 4 Less and large format Hispanic Markets with the focus of building/executing volume driving programs through pricing, advertising, new distribution, shelf/ cold box placement, mass display builds and cross merchandising execution.•Set sales strategy and forecasted priority goal targets for district managers to lead sales representatives to execute winery promotions and key imperatives.•Recognized as 'top producing' area sales manager, 2001 & 2002.

•Managed 8 Sales Representatives and 2 Merchandisers calling on over a 1,000 specialty chain, independent, military, and liquor store accounts. •Recognized as the 'top producing' Regional District Manager and National 'Best of the Best" District Manager by targeting high volume accounts and taking advantage of specific account trends, mass merchandising opportunities, shelf/ cold box execution and product promotion pricing negotiation.•Handled day to day team leadership, deal pricing negotiations, new product intros, display development, advertising, P & L management, and account receivables.

*Managed 8 Sales Representatives and 2 Merchandisers, who were responsible for calling on 175 supermarket accounts.*Earned 'Best of the Best' district manager for Southern California outstanding sales achievement.*Led area in new product execution.*Developed merchandising strategies with Chain District Managers and Store Managers to increase sales through cross merchandising with tie in partners (ie- Athenos, A-1, Bernsteins) to drive incremental case volume.*Recruited and trained new employees.*Graduated from the Gallo Sales Management program.

•Managed and supported new direct sales organization, Gallo Japan, that grew to $200M in annual revenue.•Led and trained Japanese sales representatives on the Gallo sales development program and helped contribute to the growth of the organization from 50 to 500 Sales Representatives. •Developed regional market sales programs with large Japanese distributors in an effort to increase the sales of large shipping containers of Wine & Spirits from California.•Negotiated competitive deal pricing for new, existing, and key accounts.•Won 'Best of the Best' International Manager award for helping to drive $250M in overall annual revenue.

•Managed high profile coastal chain portfolio, which included Albertson's, Lucky, Von's, Ralph's, Smart & Final, Sav-On (now CVS) and Rite Aid accounts.•Consistently over-exceeded quota in distribution, shelf, cold box, display and cross merchandising volume/placement achievement.