Scott Kubik Email & Phone Number

Brentwood, Ca, Us

United States

Strategic Partner in leveraging artificial intelligence to empower the Beverage Alcohol industry. With a focus on helping build remarkable brands and boosting sales, Ground Signal's innovative solutions are designed to meet the unique challenges of the industry.

• Led multi-faceted sales team in market deployment of cutting-edge sales measurement and consumer insight solutions• Developed team that brought to market ever-evolving solutions that enable clients to measure brand sales, understand consumer behavior and drivers of change, and segment retailers by consumer or brand affinity• Orchestrated sales process across opportunity generation, pipeline management, forecasting, annual planning, pricing, contract negotiation, and deal closure, resulting in predictive and repeatable rhythm• Exceeded 2022 and 2023 operating plan through consistent start, stop, and continue team reviews• Devised and simultaneously managed dynamic, divergent go-to-market strategies across varied business units, including CPG, retail, media, financial services, and emerging brands• Presented at webinars and conferences

• Led account management, client service, technical relations, and sales functions of $30M+ business with portfolio of 150 clients, spanning multiple business verticals and ranging from emerging brands to global organizations• Played integral role in establishing new specialty sales omni organization by designing and vetting team structure to move restructuring initiative forward, resulted in promotion to VP• Enabled at-risk business unit to remain competitive in market by devising pricing strategy to grow market share based on strengths, weaknesses, opportunities & threats (SWOT) analysis

• Managed multiple manufacturer, distributor (broker), retail, and agency clients across CPG, beverage alcohol, media, and data providers• Provided market expertise in development of new partner relationships and implemented short- and long-term market strategies • Converted non-growth / attrition business vertical into market-transformative, highly competitive growth business by differentiating NIQ’s product from competitors and evolving pricing model to expand potential client base while preserving existing revenue• Achieved 8% revenue growth in first half of 2021 by crafting persuasive solution narrative and fostering partnerships to create new-to-market offerings, surpassing competition’s service

• Explored and developed enhancements to existing data sets, establishing partnerships with third parties to bring new product offerings to market and working across multi-functional teams to bring new processes to fruition• Successfully delivered first major database enhancement in 15 years, with complete industry adoption and seamless implementation, by leading industry-wide consortium to define and implement new channel classification across dataset of 700,000 locations• Enabled quick adoption and limited business disruption by serving as trainer and subject matter expert for Salesforce platform implementation and providing ongoing support across organization• Enhanced existing services and created successful go-to-market products through effective project leadership • Introduced new data attribution in market by establishing relationships with third-party data collectors and providers

• Managed client service and ongoing support around data delivery, usage, training, integration, and application of Nielsen’s TDLinx data assets• Drove business unit growth ~20% with license upgrades and addition of 50+ new clients• Facilitated data utilization through various third-party reporting applications• Expanded role beyond basic client support to include client application consulting, license expansion, contract negotiation, and general market new business development

M.S., Human Resources

A.B., History