Scott Larson Email & Phone Number

Chandler, AZ, US

Hoboken, New Jersey, US

Lead and coach Albertsons (Boise HQ and all 12 divisions), Whole Foods Market and Sprouts Farmers Market sales team, partner with Category Managers and Directors with all business affairs with Salty Snacks, Tea, Yogurt, Baby Food, Soup/Broth, Cooking Oils and Nut Butter brands.Lead & coach the direct sales team and manage & motivate the 3rd party broker..

Parsippany, New Jersey, US

• Lead the $650M Frozen Division with brands Birds Eye Vegetables, Frozen Meals, Frozen Seafood, Frozen Breakfast, Gardein Vegetarian and Udi’s Gluten Free. Lead & coach 5-person sales team and manage & motivate the 3rd.
• Walmart partnership and Pinnacle internal team collaboration drove $150M (13%) in sales growth the past 2 years due to national support on innovation platforms, trade efficiency and core distribution expansion, led to.
• Grew Sam’s Club business 50% by developing new product platforms, merchandising and frozen meals store expansion (last 2 years) on the high profit meals brands.
• Led the development and execution of annual sales plans, review and adjust on monthly basis to ensure profitable sales, consumption and share targets are met, gain alignment from Walmart during joint business planning.
• Ownership of the Frozen Division and individual brands P&L to ensure the annual profit and volume targets are reached.

Parsippany, New Jersey, US

• Managed the $300M Birds Eye Frozen Vegetable business. Co-developed innovation platforms with Walmart buying team and collaborated with internal marketing, culinary, innovation, finance, and supply chain teams on.
• Drove $60M (15%) in profitable growth due to core distribution expansion, national distribution on innovation platforms, and incremental merchandising. Gained 5 share points and moved Birds Eye to the #1 brand position.
• Developed a partnership with Walmart Frozen Vegetable buyer, driving category growth and share while meeting Pinnacle’s internal goals of share gain, net sales, and profit growth.
• Represent Pinnacle with all business affairs with Walmart, gaining brand & category strategy alignment with all levels of the retailer.

Parsippany, New Jersey, US

Managed leadership brands Birds Eye and Hungry-Man Frozen Meals, deploying $150M trade and with $600M sales quota across all retail channels including Grocery, Mass, and Club.

Slough, Berkshire, GB

Managed and led a 4 person team including 3 Trade Marketing Managers and 1 Analyst. Engaged departmental teams on a weekly basis including sales, marketing, finance, and supply chain. Brands includes French's Mustard, Franks RedHot, French's French Fried Onions and several other condiments.

Slough, Berkshire, GB

Trade Marketing Mgr. for the French's Mustard Brand for all US Grocery & Discounters. Engaged top 20 growth accounts by developing specific strategies to drive volume and grow share. Created and managed new French’s Mustard promotional strategy that produced record share, dollar sales, display compliance, and net revenue.

Slough, Berkshire, GB

Managed all business affairs at HQ level with Food Division Brands. Conducted successful Top to Top meetings, category reviews and new item presentations with all levels of Safeway including VP’s, Directors, Category Mangers, and Buyers