Scott Lash Email & Phone Number

Beaverton, Or, Us

As the Director of Authenticators Partner Marketing, I lead Nike North America's marketing efforts to deliver meaningful brand connections with our most discerning running and soccer consumers in partnership with the most influential specialty retailers. With a lean and agile marketing team of 5 direct reports and a network of 30 field reps, we support, service, and energize 300+ partner accounts consisting of 700+ physical and digital retail destinations.

Beaverton, Or, Us

In my time as the Nike LA Marketing Director for the Running category, I was trusted to rewrite our city vision, strategy, and playbook delivering a 365, bottoms-up offense in service of runners + community. I was extremely fortunate to lead a passionate and dedicated cross-functional team who helped set the pace in getting back to Nike's roots in the sport thru dedicated grassroots efforts and punctuating brand + sport moments. Key wins include: -2024 LA Marathon City Takeover and global Introduction to our new Running identity.-NIKE BRS Anniversary + Road to LA Marathon -2024 Arcadia Track & Field Invitational Activations

Beaverton, Or, Us

As the Planning and Ops Director, I served as the 'Chief of Staff' to the Los Angeles marketing lead, helping to drive our cross-functional team of 50+, powering strategic initiatives and delivering impactful results. Some Key Wins + Responsibilities Included: -Led in the development of annual marketing plans aligned with global and North American objectives, while addressing hyper-local market dynamics. -Developed processes in a time of organizational transition to drive operational excellence for the city, in service of the greater BMO + Brand offense. -Leveraged in-depth market, consumer, and competitive analysis to inform decision-making and identify growth opportunities.

Beaverton, Or, Us

Serving as the Chief-In-Staff to the head of Nike Mexico's marketing team/offense, I was responsible for developing and driving Nike's marketing strategy and initiatives in one of the world's most influential cities. I also spearheaded operational and behavioral shifts to drive a more integrated planning process across brand and business functions.

Beaverton, Or, Us

Beaverton, Or, Us

New York, Ny, Us

• Was the face of Nike Running responsible for developing and maintaining relationships with retailers, coaches and athletes • Compiled field information, consumer insights and current trends while utilizing different forms of media to frame Nike’s product and marketing initiatives.• Researched and reported trends, product feedback through focus groups, conversation, observation and social media to frame Nike’s product and marketing initiatives.• Worked closely with Nike sales and marketing teams to identify new opportunities and adjust campaign initiatives• Efforts helped to increase Nike market share at multiple running stores in the Los Angeles and San Francisco markets• Educated retail staff and consumers on new Nike products through technology and informational sessions, gait analysis and product trials• Guided and assisted photographers and cameramen to capture essence of major Nike events to create recap and hype videos• Planned and executed over 75 events ranging in size from 25 to 10,000+ attendees, primarily in the Los Angeles and San Francisco markets.• Developed and maintained a positive ongoing relationships with retailers, coaches and runners

Denver, Co, Us

Denver, Co, Us

•Promoted from sales to account management position after 4 months•Managed over 300 accounts including flagship accounts•Developed and managed national online mall featuring 105 merchants including: Nordstrom, iTunes and Gap•Analyzed transaction data with clients to plan quarterly campaigns and forecast costs•Led in creative development of direct mail program•Coordinated marketing and advertising strategies between internal marketing team and clients•Consulted clients on methods to implement loyalty and behavior-based marketing program•Instructed team of Account Managers in trade methods and strategies of loyalty and behavioral marketing•Conducted presentations and trainings to various audiences including potential clients, current clients and employees of partner institutions•Led in development and implementation of promotional events at the Cherry Creek Arts Festival, John Lynch Foundation – Salute the Stars, Lowry Glory Days and partner financial institutions

Denver, Co, Us

•Planned and implemented promotional strategies and events•Managerial duties including scheduling, event planning and coordination with vendors•Researched public opinion of the network from target markets

•Conducted market research for the New Jersey Devils and their proposed new stadium•Assisted in event planning and implementation with Denver radio stations for Water World•Assisted in press conference planning and coordination for Water World and Porter Hospital•Assisted in talent search and selection for Water World television and radio commercials•Appeared on the Alice 105.9 Greg and Shea Morning Show to promote Water World