Over 30 years of diversified experience in the medical device market, including 20+ years focused on urological procedures, covering product development and launch, business development and management across start-ups to market leaders. As Director of Urology for Gyrus Medical (an Olympus company), successfully orchestrated the establishment of the bipolar plasma endourology market with the PlasmaKinetic SuperPulse system.Prior to forming Tiumed, successfully initiated and drove customer re-engagement efforts for the Urology product group of Karl Storz Endoscopy America, setting new sales records and securing Urology as the company’s largest, and most profitable US specialty without the benefit of a major new product launch. An established inventor with over a dozen medical device related patents. Instrumental in the development and successful launch of multiple surgical products and platforms, improving millions of surgical procedures in terms of quality, cost and access.Customer-centric leader capable of interfacing with all customer levels, and possessing an in-depth knowledge in:• Strategic Business Planning & Execution • Upstream & Downstream Marketing• Sales Training Development & Execution• Customer Needs Assessment • Product Positioning & Messaging• Product Pricing Optimization• KOL Development & Management• Project Planning & Management• Product Development & Enhancement