Scott Lauth Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Merger/ WBD

Chicago, Illinois, United States

Senior Convergent Account Executive for linear, digital and large cross-platform marketing partnerships. Responsible for managing over $70M in revenue for HGTV, Magnolia Network, Investigation Discovery, Animal Planet, Travel Channel, Discovery + and Discovery TVE apps. Exceeded Sales Goals on a consistent yearly basis.Continually sold through large client partnerships which included custom integrations and custom short form involving top level network talent resulting in substantial year over year growth from marketing partners including Target, 3M, Walmart, Berkshire Home Hathaway Home Services, Wagner Paint Sprayer, Behr Paint, Quicken Loans and Subaru. Sales lead for an exclusive Retail Partnership with Walmart created during the height of the 2020 Pandemic called HGTV's Design at your Door. This was a custom program sold to and created exclusively for Walmart with HGTV's top talent that included product integration, integrated short form, inspired shopping on Walmart.com, HGTV Shoppable articles on HGTV.comStrong success in selling endemic accounts for the Home and Food Category.Represented 40% of Chicago office sales in 2019 of Discovery's new ad solution product, Discovery Premiere. Continually build and maintain a high level of client and agency relationships in the Minneapolis, Chicago and Texas Territory as well as with all levels of team members and departments within the company.Successfully closed new business accounts on an annual basis, actively attending trade shows including KBIS, IBS and CES.

Greater Chicago Area

Senior Sales Executive with a proven track record in both on-air sales and marketing. Responsibilities include achieving budget, increasing network revenue on a yearly basis, selling to new business partners, selling through custom integrations and custom marketing opportunities to key network clients. Have worked closely with programming and marketing to create custom specials for clients that have aired on HGTV, DIY Network, Food Network and Cooking Channel. Sales lead for one of HGTV's Top spending clients, Quicken Loans. Within 5 years, grew the business +650% to $23MM and sold through all HGTV tentpole events including Dream Home, Smart Home, Urban Oasis and DIY Blog Cabin. Sold through and managed the first HGTV custom created show for an advertiser, titled Quicken Loans/ Rehab Addict Detroit. Worked with client, agency, programming, production and scouting to create this 6 part custom special. Created and sold exclusively to Target was the HGTV and Food Network Holiday Takeover with Sabrina Soto and Giada De Laurentis. This was a custom holiday special with deep integration featuring items from Targets Home and Food line of products. This special aired on both networks with custom short form specifically created for both HGTV ( Home Content ) and Food Network ( Food Content ). Partnership included Linear Special, Custom Short Form, Social video and shopping articles.Sold the first talent and integration partnership on HGTV with Chip and Joanna Gaines and their top-rated program Fixer Upper, for Behr Paint that resulted in addition +50% year over year growth. Created custom content with talent that aired on HGTV an HGTV.com. Attended KBIS, IBS, and CES that resulted in annual new business for HGTV and DIY Network. Recipient of numerous network sales awards at Scripps Networks, including SalesPerson of the Year in 2016.

Responsible for linear sales, licensing and promotional marketing partnerships. Worked closely with Disney Radio and Disney Magazine to sell convergent programs to network approved advertisers. Exceeded yearly sales goals on Disney Channel by creating custom client partnerships with Sara Lee for Camp Rock and JC Penney for Hannah Montana, The Movie. Both partnerships included custom integrations and licensing partnerships that drove substantial year over year growth for both networks.Worked on the launch of Disney XD - presenting and educating both agencies and clients on the new network and sold through the new audience target of young males and gamers.

Direct sales for Minneapolis and Chicago list with over $30M in revenue across networks including Nick @ Nite, TV Land, Spike and CMT. Actively educated both agencies and clients on the POWER OF BABY BOOMERS. This was a year long initiative educating on the value of this older demographic which resulted in achieving 160% revenue goal on TV Land. Consistently grew linear advertiser revenue by closing new business and increasing share on existing business. Worked with marketing and research teams to create custom partnerships to drive increased revenue. Received exceptional annual reviews with recognition for performance.