Scott Lawrence Email & Phone Number

Texas, United States

Dallas, Texas, United States

As Chief Operating Officer (COO) and Chief Revenue Officer (CRO) at Smartek21, I am responsible for overseeing the company's business operations, ensuring efficient and effective management of resources, and driving sustainable revenue growth. In this dual role, I work closely with the CEO and other executive team members to align the company's strategic goals with operational and revenue-generating activities.Key Responsibilities:• Develop and implement business strategies that promote company growth and market position.• Lead the operations team to ensure productivity and efficiency in all business processes.• Drive the company's revenue generation by identifying new market opportunities, developing sales strategies, and enhancing customer relationships.• Collaborate with the product development and marketing teams to align sales strategies with service and product offerings.• Oversee financial planning, budgeting, and forecasting to ensure the company's financial health.• Foster a culture of continuous improvement, innovation, and customer-centricity within the organization.• Represent the company at industry events, conferences, and networking opportunities to build and maintain strategic partnerships.

Dallas, Texas, United States

Responsible for integration of acquired Tekzenit assets and establishing go to market strategy for CSG's newly formed Experiences Practice (CSG XP). Support team of over 300 sales professionals offering XP services including, Voice Centered Strategy (customer and employee voice), User Experience Design (Analog and Digital) & full custom development services. Focused on enhancing existing CSG relationships and helping clients achieve successful business outcomes by improving the overall digital customer and employee journey. Improving clients browse, buy and servicing experience by listening, validating and applying best practices as well as custom solutions to help meet an ever changing consumer landscape.CSG is an industry leader in billing platforms and systems across multiple industries, but with special emphasis within the global telecommunications sector. CSG's acquisition of Tekzenit expanded the capabilities to include voice-centered strategy & research, UX design mastery and custom software integration and development services.

Irving, Tx

Responsible for leading Tekzenit's global team of creative talent, developers, strategists and IT support staff. Tekzenit is an outsourced IT and creative services firm supporting small, medium and enterprise level clients with experience serving a multitude of industries including telecommunications, energy, medical, finance, legal, network marketing and the retail service sectors. Tekzenit utilizes a global delivery service framework leveraging our operations in the United States, India and Portugal. This framework allows twenty-four hour programming, networking and creative service cycles, which help minimize client costs while improving service speed to market. by implementing clients' needs as a true business partner. As one of the principles at Tekzenit, Scott is directly responsible for engaging with clients and ensuring the timely and efficient project delivery.Scott leads the four core service areas of Tekzenit's; The Custom Software Development Team creating and supporting a wide range of programming and database languages including .NET, JAVA, SQL, Oracle and PowerBuilder. The custom software team also utilizes the Agile Development Process, which allows for maximum client involvement, where desired, and for simple course corrections throughout the development process.The Research & Strategy Team which activates customers' and employees' voices to identify true problems and avoid focusing on symptoms. This team allows for deep and effective insights to be identified, quantified and acted upon.Creative Services Team, which focuses on user experience and the critical nature of user interface design to maximize results of all software and website deployments. This award winning team of professionals provide agency level services including copywriting, branding, motion graphics, 3D product modeling, videography and full website design.The Network Services Group handles physical hardware as well as cloud based computing.

Dallas, Texas, United States

Ambit Energy's first employee. Lead the marketing and independent agent sales organization for retail energy provider offering service throughout Texas, New York, Maryland, Pennsylvania and Illinois. Lead team responsible for sales team motivation, new market expansion, website content development, creative/sales material development and general sales channel communication strategy. Report directly to Co-founder and Chief Marketing Officer.• Named Inc 500's "Fastest Growing Private Company in America", for 2006-2009, published Oct. 2010 edition.• Integral in independent agent sales growth from start-up revenues of $1M in ‘06 to $415M+ in ‘10.• Spearheaded multiple new market expansions in NY allowing for access to over 7.7M potential customers and $10B in revenue. • Defined, developed and launched complementary sales channel utilizing affinity marketing program directed at non-profit organizations.• Developed customer acquisition and retention program by creating cost effective travel rewards program. Allowing customers to receive travel incentives by becoming and remaining loyal customers. Providing inexpensive sales tool while reducing existing customer churn.• Launched customer referral program encouraging existing customers to refer friends and receive free energy incentives. Increasing new customer sales by almost 15%.• Co-managed four annual conventions, growing independent agent participation from 800 in ‘07 to 3,500+ attendees in ‘10. Events resulted in immediate increases in both customer growth and new independent agent recruitment.

Responsible for the identification, evaluation, contractual negotiations and launch of new vertical services designed to increase incremental customer revenues. Directly involved in evaluation of internal costs in order to improve profitability by identifying outsourcing opportunities. Responsible for the development of new advertising campaigns including television, radio, outdoor and print campaigns. Manage team of professionals focused on creative efforts, advertising purchasing and product management. Established sales forecasts and budgets for the launch of new services outside core product line including pre-paid wireless services as a Sprint MVNO. • Increased monthly Average Revenue Per User (ARPU) from $42 to $67, 60% increase.• Forged strategic alliance with industry leading payment/paid day loan provider, Ace Cash Express, to offer prepaid wireless handsets to customers while decreasing customer payment fees.• Reorganized call center and outsourced overflow and weekend call activity to near-shore firm. Reduced costs average fully loaded hourly costs from $28 to $21 while increase call center answer times from 70% of calls answered in 60 seconds to 85% of calls answered in 30 seconds. Dropping call abandonment rate by 40% to just less than 5%.• Decreased direct advertising customer acquisition costs from $62 to $35 per customer by improving analysis of advertising expenditures and development of improved inbound call scripting.• Implemented customer tiering program to retain highest value customers and reducing costs associated with lower value customers.

Dallas, Tx

Directed the identification, negotiation and deployment of new eBusiness opportunities, which enhanced the profitability of both Excel’s Independent Rep base and Excel Corporate. Created one to three year product plans including budgets, sales objectives and product strategy. Managed team of product and operational support personnel accountable for all Excel Internet properties, including the corporate site Excel.com, the ISP service and related portal, independent representative’s intranet and commerce websites and small business web development application called MyExcel WebBuilder. Partnered with project management, finance, legal, web-design and communications teams to ensure effective execution on new endeavors as well as support of existing eBusiness products and services. Assisted executive management in setting overall business Internet strategy. Directly responsible for the launch and management of several new, highly profitable, eBusiness products. Coordinated and conducted the contractual negotiations, product implementation, marketing strategy and day-to-day management of multiple revenue generating products and services.