Scott Leduc Email & Phone Number

Vienna, Va, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Bellevue, Wa, Us

Bellevue, Wa, Us

Overland Park, Kansas, Us

I am the Digital analytics and insights SME for prepaid sales, postpaid testing and personalization, and user research. Success in this role has come from looking beyond the data and bringing business groups together to move the company forward.

Mclean, Va, Us

Mclean, Va, Us

Charter Communications, formerly Time Warner Cable (December 2015 - Present)Manage and maintain Adobe Analytics/Omniture web analytics tools for Spectrum Enterprise brand. Ensure consistent measurement of key metrics and enable timely and accurate monitoring of performance. Conduct regular quality assurance audits to identify and troubleshoot tracking issues and inconsistencies within tools and reporting. Tools used with the Adobe Suite include Reports and Analytics, Ad Hoc Analysis, Data Warehouse, Report Builder, and Analytics Workspace. Produce and present monthly digital analytics readouts and data visualizations to Spectrum Enterprise's directors, SVP and EVP level executives. Presentations include key highlights, actionable insights, and recommendations to improve website and marketing performance through analysis of specific initiatives. Integrate multiple data sources and create data visualizations using Tableau, Excel, Adobe Analytics, Teradata, Alteryx and custom databases. Perform data joins and data queries using SQL. Write detailed analytics implementation requirements for the development team during production sprints.Manage Adobe Analytics implementations through Dynamic Tag Manager by creating new rules and data elements as tracking requirements evolve. National Geographic Society (April 2017 - present)Organized and facilitated stakeholder interviews to determine analytics tracking gaps and map KPIs to web metrics.Analyzed current instance of Google Analytics 360 and Google Tag Manager onnationalgeographic.org. Provided a detailed assessment for stakeholders including necessaryanalytics enhancement requirements and the business impact of upgrading current analyticsinstance. Designed and produced reusable dashboards in Google Data Studio for weekly reporting to executive leadership as well as detailed ad-hoc analysis for cross-functional teams.

Arlington, Va, Us

•Produce responsive emails, landing pages, and donation forms for various advocacy and cultivation campaigns using HTML, CSS, and JQuery. ECRMs and email marketing services include Convio, EzPublish, Wordpress, Publicaster and Mailchimp.•Develop and execute extensive QA plans for all production tasks including emails, donation forms, and Google Analytics implementations.•Implement Universal Analytics via Google Tag Manager to include custom events using the Data Layer and cross domain tracking. •Generate detailed monthly reports and executive summaries by aggregating data from Google Analytics, Omniture, and external databases. •Configure and manage several Optimizely A/B tests and multivariate tests. Report on findings to clients.•Manage Google paid search and grants campaigns using Google Adwords and Wordstream. Provide content and ad recommendations based on keyword research and ad performance.

Arlington, Va, Us

•Managed daily reporting tasks to support Email, PPC, SEO and other campaign activities using Google Analytics, Convio, Bing, Google Adwords and other analytical tools or data sources for a variety of clients; point out key areas of importance in accordance with client goals.•Configured Google Analytics accounts to include ecommerce conversion tracking, event tracing, and custom Goals using custom JavaScript and HTML code. •Set up and monitored A/B and multi-variant tests for advertising campaigns utilizing Google Content Experiments and Optimizely. Report on findings of experiments and make recommendations based on results.• Created and implemented custom remarketing and tracking code to client sites. Tags utilized include DoubleClick, Adroll, Tradedesk, Quantcast, Facebook, Twitter, and Simpli.fi.•Developed and maintained web analytics reporting, including dashboards and custom reports, providing thorough insight into e-commerce business—includes configuring web analytics tool profiles, reporting segments and conversion funnels. •Drafted case study to be feature on RedEngine’s website about a successful multivariate test which lead to key insight into donor behavior.

Master Of Science - Ms, Business Analytics

Bachelor Of Business Administration (B.B.A.), Marketing And Computer Information Systems (Double Major)