New Zealand Trade and Enterprise (NZTE) is New Zealand's international business development agency to help grow the New Zealand's companies (dairy, wool, FMCG, bio-tech, etc.) internationally, bigger, better and faster. The primary purpose of E-Commerce Program Leader's role is to incubate and drive the customers' business by developing the strategies and growing plans for the digital business sector in Greater China, covering either cross-border e-commerce (CBEC), domestic e-commerce, and digital strategies.

Establish an online digital B2C insurance strategy for AIA China. Negotiate with regional and headquarter leadership teams for new business development plan.Define the digital vision/mission/goal and create an executable P&L plan to support business model of direct sales and online leads generation (O2O).Drive and manage multiple innovative online initiatives such as offering e-Channel specific products, delivering digital/social marketing activities, and optimizing online customer experience to boost the online sales by developing online partnership channels or digital scenarios. Manage to obtain new customers (leads for O2O) and establish a new lead management model for nurturing customers with social CRM approach.Lead digital channel development, and coach teams covering channel development, digital marketing, leads management & CRM, channel product management and digital platform development.Collaborate and co-partner with relative departments to optimize online business operation process, such as IT platform connection, online payment issues, customer service management, etc. Analyze and forecast industry innovation to ensure eCommerce business model and development on the right track.

Creating B2C online strategy for Greater China region and growing online revenue and profitability by improving the efficiency and effectiveness of marketing, sales, customer care, and supply chain investments through online channel.Expanding and managing regional e-Business team in the area of digital marketing and commerce.Managing digital marketing as a demand/lead generation channel to formalize lead management process and drive online profitability, utilizing Social Media, SEM, eMail Blast, Display Ads with digital agencies to increase and monitor digital traffic to eShop.Managing web content merchandising, constructing official branded websites by Content Management System (CMS).Leading the e-Shop projects and managing distributors to establish B2C online store for consumers, covering digital brand management, product portfolio, supply chain optimization. Managing online promotion campaigns and customer loyalty programs through the country to support direct sales and distributors.Measuring and reporting to regional leaders on online revenue metrics, loyalty score, web statistics, and customer experience value that will define the success of eBusiness in recruiting and retaining customers.

Developed and implemented a comprehensive country digital marketing strategy and platforms within TE. Took responsible of communicating and interacting with the leadership team.Managed regional teams and working closely with US corporate and BU MarCom to drive digital awareness into TE distributors and customers. Established TE website with BUs or Segments, enhancing and expanding the web content with measureable improvement regarding user experience.Worked on integrated online marketing campaigns for events/advertising/email, SEM/SEO, social media, online training/webinars and other related internet offerings.

Implemented and deliver company eCommerce roadmap, strategy and execution plan. Lead project across global, regional and local stakeholders and serve as a key project owner in eCommerce area.Defined user experience and requirements on eCommerce platform to support eRevenue realizationOptimized eCommerce operation process across sales, marketing, customer service and supply chain functions.Deployed and executed APAC regional projects in rolling out TE eBusiness applications, such as online trading website, eCatalog and B2B platform. Implemented and improved corporate CRM coverage with salesforce.com and drive lead generation/management process with BU sales & marketing functions.

Implemented company’s marketing strategies and developed profitable customer network with inside tech groups and outside partners. Organized marketing campaigns, promoted CRM solutions and took responsibility of sales contracts in volume, price, scope and other specifications.Recruited, developed and managed the service team across the country to drive the business growth and ensure the customer experience.

Worked for customer care oriented service for direct customers and Microsoft channel partners.Offered integrated solutions to customer's inquiry, handled customer or partner complaints and maintained customer data for marketing campaigns.