Scott Lyons Email and Phone Number
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Highly commercial product and strategy leader with a background in insights and analytics. Broad experience across telecommunications, media and FMCG industries. Strong reputation for delivering customer-focused strategies which are deeply connected to insights and simple to digest.Currently working as Head of Commercial Performance for Foxtel Group, accountable for driving sales and revenue outcomes for Hubbl. Leading team responsible for eCommerce, partnerships, performance, insights and analytics.
Foxtel Group
View- Website:
- foxtel.com.au
- Employees:
- 2328
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Head Of Strategy, Gtm And PlanningFoxtel GroupNorth Narrabeen, Nsw, Au
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Head Of Commercial PerformanceFoxtel Group Jan 2024 - PresentNorth Ryde, Sydney, AuResponsible for sales and revenue performance for Foxtel Group's new product, Hubbl. Lead a high performing team responsible for trading, insights and analytics, sales partnerships and eCommerce/ digital sales optimisation. Sales currently >20% above target
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Head Of Strategy, Gtm & PlanningFoxtel Group Jul 2022 - Jan 2024North Ryde, Sydney, AuLeading the strategic GTM approach for a major growth project. Accountable for seven GTM streams to drive sales, including D2C and partnerships. Led business case from concept to approval and currently act as gatekeeper for all key commercial decisions.
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Senior Product Manager - StreamingFoxtel Group Feb 2021 - Jul 2022North Ryde, Sydney, AuLed several strategic projects on TV with a particular focus on streaming and aggregation. Worked directly with C-suite executives under an agile process.
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Senior Product Manager - BroadbandFoxtel Group Feb 2020 - Feb 2021North Ryde, Sydney, AuWorked as a Senior Product Manager across Foxtel's Broadband product range.Led multi-million dollar initiatives from business case to delivery, focusing on both sales growth and churn. A key highlight includes proactively moving a large % of the customer base to a faster speed at no additional cost, driving significant tenure benefits. Exceeded EBITDA and revenue targets.
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Category Insights & Strategy ManagerBlackmores Nov 2018 - Feb 2020Warriewood, Nsw, AuWas responsible for data-driven insight generation to drive category growth. Strong focus on NPD, shifting customer trends, export activity, and price & promo dynamics. Managed a team of insights analysts, whilst also overseeing the shopper insights function. I was highly successful in improving decision-making throughout the business by transforming complex data into more digestable formats. Created several Power BI dashboards which were strongly endorsed and used by C-level executives, and described as "world class insights tools". -
Sales Analytics ExecutiveOptus Mar 2018 - Nov 2018Macquarie Park, Nsw, AuLed the Mobile Broadband, SMB, and Entertainment & Content products portfolios, driving meaningful insights that were endorsed by executive leaders. Also owned Optus' Mystery Shopper program, significantly enhancing the quality of insights and driving performance uplift at a store level. -
Product Marketing ExecutiveOptus Oct 2017 - Mar 2018Macquarie Park, Nsw, AuI worked in a Product role within the Optus Mobility team, owning the product performance for wireless mobile products. Developed strong vendor relationships and conducted performance reviews, and assisted in bringing new products to market.
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Sales Performance & Insights LeadOptus Apr 2017 - Oct 2017Macquarie Park, Nsw, AuResponsible for sales performance across Optus' Consumer business. I reviewed sales performance against targets, isolating the "why" behind gaps and working with relevant teams to drive actions, resulting in optimisation of media spend.
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Customer Experience Transformation LeadOptus Oct 2016 - Apr 2017Macquarie Park, Nsw, AuUsing the Lean Six Sigma methodology, I analysed end-to-end processes and identified & remediated process breakpoints. Developed innovative solutions on the back of root cause analysis, reducing service calls for set up assistance by 75%.
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Digital Marketing GraduateOptus May 2016 - Oct 2016Macquarie Park, Nsw, AuI worked in the Digital Communications & Customer Engagement team whereby I used innovative, digital means to better engage customers. Supported several key product launches.
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Customer Marketing GraduateOptus Apr 2016 - May 2016Macquarie Park, Nsw, AuMaximised customer lifetime value and customer retention within Optus' fixed customer base
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Customer Experience Management AssociateSingtel Jun 2017 - Aug 2017Singapore, SgI embarked on a two month international rotation at Singtel as part of the Optus graduate program. Working in Customer Experience, I was exposed to Lean Six Sigma & Design Thinking methodologies and used these to empower internal stakeholders to pursue customer excellence. Helped lead the set up of a major innovation challenge. -
Marketing/ Quality Assurance Officer世界邮轮网 Www.Ylly.Com Mar 2015 - May 2015Beijing, Cn360 Youlun (YLLY.com) is a start-up cruise agency set to be the largest in the Chinese market. Worked independently to put forward numerous marketing suggestions to help grow the business, many of which were approved and implemented. Also led the quality assurance function, ensuring optimal roll-out of the product roadmap via agile processes. -
Maths TutorFruition Truition Jun 2011 - Sep 2012I taught maths to students from grade five to adults
Scott Lyons Skills
Scott Lyons Education Details
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University Of MelbourneMarketing And Management -
University Of MelbourneMarketing
Frequently Asked Questions about Scott Lyons
What company does Scott Lyons work for?
Scott Lyons works for Foxtel Group
What is Scott Lyons's role at the current company?
Scott Lyons's current role is Head of Strategy, GTM and Planning.
What is Scott Lyons's email address?
Scott Lyons's email address is sc****@****.com.au
What schools did Scott Lyons attend?
Scott Lyons attended University Of Melbourne, University Of Melbourne.
What are some of Scott Lyons's interests?
Scott Lyons has interest in Management, Developing Client Relationships, Brand Management, Advertising, Customer Service, Tennis, Marketing Of Services, Internet Marketing.
What skills is Scott Lyons known for?
Scott Lyons has skills like Teamwork, Marketing, Customer Service, Management, Microsoft Excel, Social Networking, Microsoft Office, Quality Assurance, Merchandising, Advertising, Digital Marketing, Brand Management.
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