Scott Lyons Email & Phone Number

North Narrabeen, NSW, AU

North Ryde, Sydney, AU

Responsible for sales and revenue performance for Foxtel Group's new product, Hubbl. Lead a high performing team responsible for trading, insights and analytics, sales partnerships and eCommerce/ digital sales optimisation. Sales currently >20% above target

North Ryde, Sydney, AU

Leading the strategic GTM approach for a major growth project. Accountable for seven GTM streams to drive sales, including D2C and partnerships. Led business case from concept to approval and currently act as gatekeeper for all key commercial decisions.

North Ryde, Sydney, AU

Led several strategic projects on TV with a particular focus on streaming and aggregation. Worked directly with C-suite executives under an agile process.

North Ryde, Sydney, AU

Worked as a Senior Product Manager across Foxtel's Broadband product range.Led multi-million dollar initiatives from business case to delivery, focusing on both sales growth and churn. A key highlight includes proactively moving a large % of the customer base to a faster speed at no additional cost, driving significant tenure benefits. Exceeded EBITDA and.

Warriewood, NSW, AU

Was responsible for data-driven insight generation to drive category growth. Strong focus on NPD, shifting customer trends, export activity, and price & promo dynamics. Managed a team of insights analysts, whilst also overseeing the shopper insights function. I was highly successful in improving decision-making throughout the business by transforming.

Macquarie Park, NSW, AU

Led the Mobile Broadband, SMB, and Entertainment & Content products portfolios, driving meaningful insights that were endorsed by executive leaders. Also owned Optus' Mystery Shopper program, significantly enhancing the quality of insights and driving performance uplift at a store level.

Macquarie Park, NSW, AU

I worked in a Product role within the Optus Mobility team, owning the product performance for wireless mobile products. Developed strong vendor relationships and conducted performance reviews, and assisted in bringing new products to market.

Macquarie Park, NSW, AU

Responsible for sales performance across Optus' Consumer business. I reviewed sales performance against targets, isolating the "why" behind gaps and working with relevant teams to drive actions, resulting in optimisation of media spend.

Macquarie Park, NSW, AU

Using the Lean Six Sigma methodology, I analysed end-to-end processes and identified & remediated process breakpoints. Developed innovative solutions on the back of root cause analysis, reducing service calls for set up assistance by 75%.

Macquarie Park, NSW, AU

I worked in the Digital Communications & Customer Engagement team whereby I used innovative, digital means to better engage customers. Supported several key product launches.

Macquarie Park, NSW, AU

Maximised customer lifetime value and customer retention within Optus' fixed customer base

Singapore, SG

I embarked on a two month international rotation at Singtel as part of the Optus graduate program. Working in Customer Experience, I was exposed to Lean Six Sigma & Design Thinking methodologies and used these to empower internal stakeholders to pursue customer excellence. Helped lead the set up of a major innovation challenge.

Beijing, CN

360 Youlun (YLLY.com) is a start-up cruise agency set to be the largest in the Chinese market. Worked independently to put forward numerous marketing suggestions to help grow the business, many of which were approved and implemented. Also led the quality assurance function, ensuring optimal roll-out of the product roadmap via agile processes.

I taught maths to students from grade five to adults

Bachelor Of Commerce (Bcom), Marketing And Management

Master Of Commerce, Marketing