Scott Lyrek Email & Phone Number

Eden Prairie, Mn, Us

Menlo Park, California (Remote)

Minneapolis, Minnesota (Remote)

Managed portfolio of 65 high performing venture-funded growth and late-stage health and wellness related startups. Provided white-glove service and strategic business development leadership to maximize Alumni Innovator Member experience and results within the Innovation Roundtable model, generating $2.5M in sponsorships and renewals.Defined program KPIs and created robust tracking/measurement system to gauge member health. Instituted quarterly business reviews to assess performance and ensure membership benefits were being utilized to enable Alumni Innovator Members to achieve their organizational goals within the program. Collaborated cross-functionally with Sponsorship and Marketing teams to facilitate EHIR/HPIR/PHIR/IDIR Member engagement by Alumni Innovator Members through Roundtable event sponsorships, social media posts, and custom workshops/events. Onboarded new members and provided training on program benefits, best practices and navigating technology resources. Designed, created copy, distributed, and analyzed performance for Alumni Innovator Bi-Weekly Newsletter and contributed content to monthly EHIR and quarterly HPIR Member Newsletters.

South Jordan, Utah (Remote)

Directly managed 1,000+ dental related accounts in Northeast Wisconsin sales territory resulting in $890K in sales and concluded inaugural year at 110% to goal.Analyzed book of business to identify opportunities targeting specific procedures and accompanying products to gain additional share of wallet. Conducted onboarding and trainings with Dentists, Hygienists, Endodontists, Periodontists, and Dental Assistants educating providers about the benefits and usage of company’s industry leading consumable and equipment product lines.Provided tailored business development and marketing support related to B2B2C whitening product family to increase sales and revenue for partnering practices. Cultivated relationships with all customers to ensure robust sales pipeline through prospecting and subsequent insight-based discovery.Selected as 2022 marketing liaison partnering with internal marketing team to provide strategic enterprise and product specific marketing insights based on industry trends, consumer behavior and customer feedback to increase brand awareness and sales.

Eden Prairie, Minnesota

Guided 600+ healthcare and clinical accounts/rooftops (hospitals, universities, health systems, clinical practices, clinical specialists - Audiologists, Otolaryngologists) in 3 state sales region of Tennessee, Georgia and Alabama to $13.8M in annual revenue.Partnered with 3 field sales representatives to develop and execute regional sales/marketing and key account plans to maximize volume and provide value for all customer buying segments. Established and built strong relationships with senior clinical and business teams within diverse hospitals, teaching hospitals, universities, nonprofits, health systems, clinical practices and clinical specialists leading consultative and technical sales outlining value proposition of company’s high-end medical devices.Coordinated virtual and in-person product technical training (hardware and software) and practice marketing solutions for customers. Onboarded new customers/providers with all tools to successfully fit and market Starkey products. Delivered strategic business development and marketing support to practice owners, medical professionals, physicians and office staff to drive pull-through sales to overcome changing market dynamics. Compiled and controlled competitive knowledge (market, competitor and client data) and leveraged knowledge of insurance and healthcare coverage (HMO, PPO, Medicare, Medicaid, Vocational Rehabilitation, Workers’ Compensation) to provide value-added support to customers.Consistently grew region each year: 6% in 2016, 4% in 2017, 11% in 2018, 8% in 2019, 5% in 2020, 4% to date in 2021. Recipient: “Inside Sales Representative of the Month” award February 2020, and multi-time "Region of the Month".

Franklin, Tennessee

Delivered an engaging and relevant customized sales presentation to illustrate company’s state-of-the-art fraud monitoring and professional identity theft remediation solutions to C-level executives of banks and credit unions across the nation. Simultaneously assisted the prospective clients in identifying the best product deployment strategies to meet their marketing and revenue goals. Rapidly advanced to serve as the lead sales resource to support key external marketing partners for large and/or strategic prospects throughout the entire sales cycle and implementation process. Utilizing a project management blueprint, ensured successful end-to-end program implementation by the client organization. Facilitated the creation of customized marketing collateral, coordinated technology resources, navigated compliance requirements, conducted client employee training, provided ongoing support post-launch and continuously fostered the client relationship.Drove business development initiatives as subject matter expert for NXG Strategies’ programs and services to lead renewals and/or transition existing clients to updated programs resulting in extended service contracts and sustainable revenue streams.Provided consultative services for businesses and individuals victimized by data breach and identity theft.

Minneapolis, Minnesota

Minneapolis, Minnesota

Bachelor Of Science (B.S.), Community Health

General Studies