Scott-Anthony Lyth Email & Phone Number

St Albans, GB

London, England, United Kingdom

Worldwide

• Overseeing commercial sales and liaising with internal teams and import partners on marketing, promotions and distribution within the following markets:
• Australia
• Canada
• China
• Czech Republic
• France

Luton, England, United Kingdom

London, United Kingdom

• Account base 28 x importers, 4 x national monopolies, on & off trade market Markets covered - Norway, Sweden, Finland, Denmark, Germany, Poland, Holland, Latvia, Lithuanian, Estonia, Austria, IcelandIn my role as.
• Increased volume within the region by 43% during my 18 months.
• Contributed over £1.2m worth of profit in 2020 FY 59% + vs 2019 FY.
• Securing national grocery listing with our importers of Whitley Neill, Deadman’s fingers, Peaky Blinder Spirits and Crabbies whisky in Denmark (Meny), Holland (Gall & Gall), Germany (REWE), Lithuania (Rimi, Maxima).

United Kingdom

Account base 82 x retail, international brokers, luxury on-trade and regional RTM My role as Senior Partner Manager Luxury & Independent retail was one of the first created within Maverick Drinks when they set up a FSF team in 2016. My purpose was to establish direct distribution and increase sales to the UK specialist retail channel and follow this up.

London, United Kingdom

• My role as National Luxury Specialist Manager for Whyte & Mackay was to be the face and main contact for the portfolio within the specialist retail and on-line channel within the UK. I was tasked to increase the rate.
• Customer base included: Harrods, The Whisky Exchange, Selfridges & Co, Fortnum & Mason, The Antique Wine Company, Amazon, Fine & Rare, Master of Malt, Harvey Nichols, and Bordeaux index.
• Responsible for each accounts business plan, pricing structure, and in-store activation programme.
• Attend monthly executive and financial meetings to report progress vs budget.
• Liaise with the brand marketing teams to create regional, national and international campaigns.
• National brand ambassador for the Dalmore and Jura brands, undertaking samplings and master class events.

London, United Kingdom

• 5 x Direct Reports In my role as London Regional Manager for Whyte & Mackay I was responsible for taking the central brand message and guidelines from our in-house brand teams and create the sales strategy for the.
• Developed a new team for the London on trade focusing on securing Russian Standard vodka and Dalmore into key accounts.
• Increased The Dalmore through the specialist channel.
• Established the Whyte & Mackay portfolio as preferred brands in the Channel Islands Show less

London, United Kingdom

• My role as Key Account Manager for Whyte & Mackay was to work with the route to market customer base in the London and the South East region. My day to day tasks were to liaise directly with the buying team to.
• Increased and developed the sales of the Whyte & Mackay portfolio through London’s key RTM.
• Created annual promotional and activation plans for London RTM, these including Coe Vintners, Amathus, Venus, and Vanquish.
• Undertook master classes and consumer activation to help with rate of sales for the London specialist channel. Show less

London, United Kingdom

In my role as Business Development Manager for Whyte & Mackay I was tasked to increase the distribution of the Whyte & Mackay portfolio within the City of London and East London. My day to day tasks included visiting multiple on-trade venues in my region to help increase rate of sale; this was done either in the form of commercial support, incentives or.

London, United Kingdom

In my role as Business Development Manager for Global Brand Ltd I was the main contact for the newly established spirits division within the business. It was my responsibility to gain new listings of Ypioca Cachaca, Sobieski Vodka and Myers Rum. I also readily organised and hosted masterclasses on all three brands, including the creation of signature.

London / International

• On a day to day basis I would oversee and share the running of the drinks department for the company. This covered all departments of the company, these being Events, McLaren Racing and Test Teams as well as Absolute.
• The Beckham’s “Full Length and Fabulous” World Cup Party
• John Terry’s Wedding
• McLaren 2007 season car launch in Valencia
• FIA Formula One 2006 / 2007 / 2008 season
• TAG Aeronautics VIP liaison Farnborough Air Show Show less

Toronto, Canada Area

London, United Kingdom

London, United Kingdom

Bachelor'S Degree, Communication, Media And Cultural Studies, 2:1

Activities and Societies: - Course and Model ambassador (2nd & 3rd year) - Hall Resident tutor (2nd year) Core modules included media.

Gnvq Advance & City & Guilds In Media Production And Media Law, Communication And Media Studies, Merit

Activities and Societies: -Winner of the National young person Video award and European Young person video cassette Production 1999 GNVQ.