Scott-Anthony Lyth Email & Phone Number

St Albans, Gb

London, England, United Kingdom

Worldwide

Overseeing commercial sales and liaising with internal teams and import partners on marketing, promotions and distribution within the following markets: •Australia •Canada •China •Czech Republic •France •Republic of Ireland •Norway •Russia

Luton, England, United Kingdom

London, United Kingdom

Account base 28 x importers, 4 x national monopolies, on & off trade market Markets covered - Norway, Sweden, Finland, Denmark, Germany, Poland, Holland, Latvia, Lithuanian, Estonia, Austria, IcelandIn my role as Regional Manager Northern Europe, I was tasked to increase the distribution, sales and brand awareness of the Halewood portfolio within 11 markets. This is undertaken by working closely with current and newly established import partners to develop joint business plans… Show more Account base 28 x importers, 4 x national monopolies, on & off trade market Markets covered - Norway, Sweden, Finland, Denmark, Germany, Poland, Holland, Latvia, Lithuanian, Estonia, Austria, IcelandIn my role as Regional Manager Northern Europe, I was tasked to increase the distribution, sales and brand awareness of the Halewood portfolio within 11 markets. This is undertaken by working closely with current and newly established import partners to develop joint business plans, brand strategies along with pricing for both the on & off trade channel and support with national and bespoke customer activations programmes. In my role I also undertake market trade visits to work closely with our importers field sales teams. This is to help with the sell in of the brands along with hosting and running brand specific master classes and bar takeovers, undertaken by either myself or with the brand ambassador team. My role is also responsible for two direct reports, one being the Country Manager for Poland and the other, the European Marketing & Trade Marketing Manager. I work closely with both colleagues daily to ensure that their KPI’s are met for their specific fields, along with helping them to develop their own status within the business and career progression. Achievements:•Increased volume within the region by 43% during my 18 months.•Contributed over £1.2m worth of profit in 2020 FY 59% + vs 2019 FY.•Securing national grocery listing with our importers of Whitley Neill, Deadman’s fingers, Peaky Blinder Spirits and Crabbies whisky in Denmark (Meny), Holland (Gall & Gall), Germany (REWE), Lithuania (Rimi, Maxima), Estonia (Coop, Rimi,) and Poland (Carrefour, Auchan, Lidl) Show less

United Kingdom

Account base 82 x retail, international brokers, luxury on-trade and regional RTM My role as Senior Partner Manager Luxury & Independent retail was one of the first created within Maverick Drinks when they set up a FSF team in 2016. My purpose was to establish direct distribution and increase sales to the UK specialist retail channel and follow this up with creating bespoke accounts business plans, pricing structure, and in-store activation programmes. I also established national… Show more Account base 82 x retail, international brokers, luxury on-trade and regional RTM My role as Senior Partner Manager Luxury & Independent retail was one of the first created within Maverick Drinks when they set up a FSF team in 2016. My purpose was to establish direct distribution and increase sales to the UK specialist retail channel and follow this up with creating bespoke accounts business plans, pricing structure, and in-store activation programmes. I also established national campaigns with the likes of Harvey Nichols and Selfridges, working closely with the buyers and in-house marketing teams to ensure we delivered a activation suitable for their customers’ needs and satisfying both us and them. I was also hands on in partaking with in-store samplings and brand specific master classes Show less

London, United Kingdom

My role as National Luxury Specialist Manager for Whyte & Mackay was to be the face and main contact for the portfolio within the specialist retail and on-line channel within the UK. I was tasked to increase the rate of sale and brand awareness within my channels, with a prime focus on the Dalmore and Jura brands along with bespoke bottlings and cask sales. On a daily basis I would also work closely with Amazon, The Whisky Exchange and Master of Malt to increase our brand footprint in the… Show more My role as National Luxury Specialist Manager for Whyte & Mackay was to be the face and main contact for the portfolio within the specialist retail and on-line channel within the UK. I was tasked to increase the rate of sale and brand awareness within my channels, with a prime focus on the Dalmore and Jura brands along with bespoke bottlings and cask sales. On a daily basis I would also work closely with Amazon, The Whisky Exchange and Master of Malt to increase our brand footprint in the growing on-line retail channel. I liaised closely with each of the brands individual brand managers to create bespoke activation with key accounts to trial and if successful these were rolled out worldwide to other markets to activate. Responsibilities / Achievements:•Customer base included: Harrods, The Whisky Exchange, Selfridges & Co, Fortnum & Mason, The Antique Wine Company, Amazon, Fine & Rare, Master of Malt, Harvey Nichols, and Bordeaux index.•Responsible for each accounts business plan, pricing structure, and in-store activation programme.•Attend monthly executive and financial meetings to report progress vs budget. •Liaise with the brand marketing teams to create regional, national and international campaigns. •National brand ambassador for the Dalmore and Jura brands, undertaking samplings and master class events.•Winner of Harrods spirit supplier of the year 2013/2014 •Established Dalmore as preferred single malt in Harrods, Selfridges and Fortnum & Mason •I have established a proactive ideology and relationship with my customer base, ensuring I understand their customer to provide them the support that best suits their needs.•I have been a key participant in the development of the Paterson collection, the world’s first $1million whisky collection exclusive to Harrods. •During my time in this role I led the development of London becoming the worldwide hub for The Dalmore brand in the luxury channel in both the on and off trade. Show less

London, United Kingdom

5 x Direct Reports In my role as London Regional Manager for Whyte & Mackay I was responsible for taking the central brand message and guidelines from our in-house brand teams and create the sales strategy for the Whyte & Mackay portfolio for the region, Home Counties and Channel Islands. During this time there was a prime focus on The Dalmore, Russian Standard, Jura and aged malt brands, where my team of five direct reports were tasked to increase distribution, ROS and bespoke activation… Show more 5 x Direct Reports In my role as London Regional Manager for Whyte & Mackay I was responsible for taking the central brand message and guidelines from our in-house brand teams and create the sales strategy for the Whyte & Mackay portfolio for the region, Home Counties and Channel Islands. During this time there was a prime focus on The Dalmore, Russian Standard, Jura and aged malt brands, where my team of five direct reports were tasked to increase distribution, ROS and bespoke activation within the region following my strategy and the company’s central message. I would work closely with each team member to help them reach their KPI’s along with developing bespoke activation that would work for their consumer base e.g. Paterson Society; this was an on-trade programme bringing the top on-trade influencers together. I would also be responsible in providing weekly reports to the UK director of sales and undertake business review sessions monthly with finance, production and the central brand teams.Achievements:•Developed a new team for the London on trade focusing on securing Russian Standard vodka and Dalmore into key accounts. •Increased The Dalmore through the specialist channel. •Established the Whyte & Mackay portfolio as preferred brands in the Channel Islands Show less

London, United Kingdom

My role as Key Account Manager for Whyte & Mackay was to work with the route to market customer base in the London and the South East region. My day to day tasks were to liaise directly with the buying team to establish a strategy for the portfolio that fitted to the central brand plan as well as a bespoke activation plan that would be suitable to their customers needs. I also was in charge of pricing and support and ensured that our reps were in communication with their route to market… Show more My role as Key Account Manager for Whyte & Mackay was to work with the route to market customer base in the London and the South East region. My day to day tasks were to liaise directly with the buying team to establish a strategy for the portfolio that fitted to the central brand plan as well as a bespoke activation plan that would be suitable to their customers needs. I also was in charge of pricing and support and ensured that our reps were in communication with their route to market counterparts to ensure a best working practiceAchievements:•Increased and developed the sales of the Whyte & Mackay portfolio through London’s key RTM. •Created annual promotional and activation plans for London RTM, these including Coe Vintners, Amathus, Venus, and Vanquish.•Undertook master classes and consumer activation to help with rate of sales for the London specialist channel. Show less

London, United Kingdom

In my role as Business Development Manager for Whyte & Mackay I was tasked to increase the distribution of the Whyte & Mackay portfolio within the City of London and East London. My day to day tasks included visiting multiple on-trade venues in my region to help increase rate of sale; this was done either in the form of commercial support, incentives or education. It was also part of my role to deliver the educational training sessions.

London, United Kingdom

In my role as Business Development Manager for Global Brand Ltd I was the main contact for the newly established spirits division within the business. It was my responsibility to gain new listings of Ypioca Cachaca, Sobieski Vodka and Myers Rum. I also readily organised and hosted masterclasses on all three brands, including the creation of signature cocktails for on trade venues to add to their cocktail list in order to help with rate of sales and brand awareness.

London / International

On a day to day basis I would oversee and share the running of the drinks department for the company. This covered all departments of the company, these being Events, McLaren Racing and Test Teams as well as Absolute Taste in-flight. My main role was making sure the running of the drinks department was done to a high standard, and creating new and adventurous cocktails for many of the company’s clients. I was also involved with service, operational logistics and managing on the events team… Show more On a day to day basis I would oversee and share the running of the drinks department for the company. This covered all departments of the company, these being Events, McLaren Racing and Test Teams as well as Absolute Taste in-flight. My main role was making sure the running of the drinks department was done to a high standard, and creating new and adventurous cocktails for many of the company’s clients. I was also involved with service, operational logistics and managing on the events team working on both National and International projects. My speciality being dealing with all of the company’s consumer goods clients, such as Christian Dior, Ralph Lauren, Clinic, Armani, and Tod’s to name but a few. My responsibility was to create a good lasting relationship with the clients, ensure that the events ran smoothly and that the client’s guests received everything that they wanted, leaving happy and satisfied. Some examples of high profile events worked on are as follows: •The Beckham’s “Full Length and Fabulous” World Cup Party •John Terry’s Wedding •McLaren 2007 season car launch in Valencia •FIA Formula One 2006 / 2007 / 2008 season •TAG Aeronautics VIP liaison Farnborough Air Show Show less

Toronto, Canada Area

London, United Kingdom

London, United Kingdom

Bachelor'S Degree, Communication, Media And Cultural Studies, 2:1

Activities and Societies: - Course and Model ambassador (2nd & 3rd year) - Hall Resident tutor (2nd year) Core modules included media.

Gnvq Advance & City & Guilds In Media Production And Media Law, Communication And Media Studies, Merit

Activities and Societies: -Winner of the National young person Video award and European Young person video cassette Production 1999 GNVQ.