The Country Care Group is a leading assistive technology retailer specializing in products that support disabled, injured, and elderly members of the community, to enhance their quality of life through innovative solutions.My role has involved improving analytical capability by setting up Power BI reports for timely and informed business decisions as well as leading the project to select a new eCommerce platform to support complex purchasing processes involving health professionals, government agencies and the end client.Key activities:• Introduction of Power BI to the organization, using data integrated from Business Central. By understanding the database structure, I created and optimised SQL queries to minimise server load and enhanced Power BI performance. This data formed the foundation for a comprehensive suite of retail reports, including sales comparisons to previous periods and performance against targets, empowering the organization to make timely and informed business decisions.• Lead on the eCommerce B2C & B2B platform selection project, collaborating with stakeholders and subject matter experts to gather and define requirements while successfully navigating a complex organizational environment characterized by multiple acquisitions. My thorough system comparisons and feature weightings identified the best-fit platform. Additionally, I reviewed and compared integration architectures for compatibility and scalability, then established a compelling business case based on the platform better serving therapeutic and business customers, and supporting incremental revenue growth. Throughout the project, I demonstrated flexibility and adaptability to rapidly changing organizational priorities, ensuring the successful selection of a platform and development partner to support the business needs.• Project manage set-up of Adobe Commerce, working with an agency to establish B2B functionality, catalogue and product structure, integrations and appearance.

• Responsible for digital campaign strategy, leading the eCommerce input in the marketing trading calendar, and the eCommerce digital response for effective trade campaigns.• Identify trending products and categories to optimise homepage conversion and revenue, and co-ordinate updates to ensure the website remains relevant to our core customer segments throughout the trading periods.• Work with the eCommerce merchandise team to leverage onsite search, navigation, and recommendation engines to create relevant customer experiences and optimise trade.• Work with the Digital Engagement Designer & Developers to identify the best content, touch points & site locations to use for each customer segment.• Deliver channel performance insights to feed into campaign strategies, PIRs and optimise ongoing digital experiences.• Build strong relationships across the business and manage business stakeholders by making data-based decisions, identifying opportunities, and driving positive change onsite.• Liaise and build strong relationships with the Merchandising Category Managers, wider eCommerce team, marketing, business sales and store operations to ensure strong partnerships.• Work with Merchandising group members and manage the Digital Engagement Coordinator to update the homepage and landing pages to support campaigns and optimise trade results.• Use Monday.com to track and allocate activities to support campaigns and page content updates on the homepage and landing pages.

Support, maintain and ensure the efficient operation of all Office Choice Ltd Web, E-Commerce and Intranet based systems, including:• Setup new stores in Office Choice eCommerce environment• Provide remote training to stores on the use of their web store• Provide service desk management & support• Plan and manage web enhancement projects• Ensure the efficient functioning and monitoring of web services• Manage changes to product images, web banners and other content across all web platforms• Maintain and support the AWS server architecture and ensure the eCommerce environment is running effectively through various monitoring tools• Ensure product data and images are of a high standard through coordination with other departments• Reporting on web usage & competitor analysis• Domain name, SSL & billing management• Development of training documentation and how-to instructions• Identify and scope opportunities to improve processes, policies and tools• Contribute to the development of the eCommerce strategyKey skills and knowledge:• In-depth knowledge of Magento including site & store configuration & setup• Working with Excel & CSV files, including basic data manipulation and Excel formula capabilities• Basic SQL query, Linux, FTP, HTML & CSS skills• Results oriented, focussing on achieving tangible results• Proactive working style which demonstrates initiative, and an ability to motivate others• Clear & effective communication (written & oral), including confidence and ability to conduct training over the phone• Ability to meet set deadlines and manage conflicting deadlines through effective time management and planning• Ability to develop, manage and enhance working relationships

Responsible for all aspects of managing the Flagworld / Flags of All Nations (FOAN) eCommerce stores & digital marketing including:• Managing the eCommerce Coordinator to update website content for categories, products and general information pages• Implementing email marketing automations such as abandoned cart and lapsed purchaser activations using Dotmailer, plus managing the eCommerce Coordinator to create EDMs and the marketing event calendar• Coordinating an external developer to implement Magento updates and install additional modules or module updates as required to ensure site functionality and security• Working with a forensic investigator to maintain PCI compliance, ensuring the website is up to date, and able to meet external scans and penetration tests as part of yearly PCI audits• Identify and resolve issues faced by customers during the buying journey to maximise conversion rates• Guiding keyword research and onsite content optimisation to maximise the website search engine rankings• Manage Adwords campaigns to maintain a high return on expenditure via keyword targeting, restricting campaigns by location and time, and ensuring the product feed is exported correctly for Google Shopping.• Managing FOAN website on the newly established Shopify platform.Key achievements:• Identified and resolved a compromised website soon after starting at Flagworld; worked with a developer to create a fresh installation on Magento, with only the database carried over. Implemented website theme myself, and worked with urgency to obtain PCI compliance.• Bronto to Dotmailer migration: identified Dotmailer as significantly cheaper and easier to use than Bronto with similar functionality. Worked with developer to set up new integration, and set up new marketing automations in Dotmailer• Set up new Shopify website for FOAN, including importing products, modifying the theme, learning new interface and managing transition from a WooCommerce website.

Responsible for management of the Motherslove eCommerce website, including co-ordinating major upgrades with an external developer, and implementing minor updates using a local development site and pushing tested updates to the production site. Also co-ordinate website content and product listings, and marketing efforts such as Search Engine Marketing, SEO focused on site structure and email campaigns in Mailchimp.• Researched and deployed an ERP system integrated with the Magento CMS, set up scanning equipment, and co-ordinated an employee to register all the product barcodes in the system and barcode shelf locations. Also trained the warehouse members to use the system to scan in received stock and conduct stock checks.• Export stock data and sales from the Magento CMS, and use stock reports from the ERP to create stock performance reports in Excel for stock pricing and clearance activities, as well as refining stock holding levels.• Manage advertising in Google AdWords, including the creation of new campaigns, cost tracking and performance optimisation within the AdWords account. Campaigns include text based ads, shopping ads, remarketing campaigns and segmented dynamic ads.• Manage daily pick and pack activities, and developed an Excel workbook to quickly create shipping tables from a Magento order export to import into the Australia Post eParcel system.

Engineer responsible for the development of a vehicle wiring harness and cable specification and quotation package for a new Rear Wheel Drive model based in the USA, and partitioning the sourcing package in line with the capabilities of potential suppliers.• Attained and managed in-house technical designers to generate preliminary designs for cost estimates and sourcing documents.• Co-ordinated with stakeholders in the Purchasing and Costing Departments to generate agreement for component and tooling costs, and supplier resource targets for sourcing.• Defined scope for battery cables, wire harnesses and pre-fuses as 3 separate supplier projects.• Also supported component builds at the manufacturing plant for the existing local vehicle production, detailing and co-ordinating responses to component and assembly issues.

As part of the Holden finance team, responsible for the creation of cost estimates for electrical components in new vehicle programs, tracking of costs for components heading into production and estimation of costs for components subject to Engineering Change Requests.• Generated Bill of Materials and estimated costs for all parts to generate a vehicle level Costed BOM for Electrical components, part of the new program approval process prior to an officially released Engineering BOM.• Estimated costs and tooling associated with engineering changes for Program team cost approval and to set Purchasing targets.• Participated in local and regional vehicle teardowns to develop cost reduction suggestions for current models and future architecture development.• Presentation of potential cost ups for changes being considered and associated estimates to the vehicle Program team for consideration.

Responsible for the development of vehicle external lighting such as headlights, rear lights and side markers, including packaging of the lighting in the vehicle, creating compliance drawings, and co-ordinating supplier development activities to meet functional, styling and timing requirements.• Worked in Toyota headquarters in Japan for 1 year on the detailed design of exterior lamps, with a focus on compliance drawings and in-house design standards• Developed component schedules from the program master schedule, and co-ordinated supplier activities and internal resources to meet project milestones.• Reported to key TMCA stakeholders on current program risks and actions in progress or planned to remedy the related items.• Created a test program in consultation with the supplier, and follow up reviews to agree on remedial actions as required.

Co-ordinator for the development of lighting products for Ford vehicles, liaising with Engineering, Styling and Fitment groups at Ford to ensure their timing and functional requirements were being satisfied, and working with internal resources at Hella to follow up on issues and requests from Ford.• Prepared component briefs which outlined all the information required to compile a quotation for new product business through the costing area.• Co-ordinated the release of product from design phase into production, interfacing with other areas of the company such as Purchasing, Jigs and Fixtures, Tooling and Production.• Liaised with the Quality area to determine the root cause of field returns and implement design changes as required through the Engineering change process.• Led a study on fastener coatings used across the company to determine a common plating specification that would meet all OEM requirements to reduce fasteners variants held in stock.