I have over 14 years experience working for a fast paced fashion retailer. In my current role as a Visual Merchandiser I strive to deliver exceptional standards in my work, building and maintaining eye catching visual displays around the store to enhance the customer experience. Demonstrating my ability to meet the expected best practice, my work has been showcased on the companies social media channels as well as within area and region best practice guides. I work closely with department managers to champion and cheerlead visual merchandising in store by implementing current trends and meeting the needs of our customers while maximising commercial success. Out with my home store I have supported various projects across the UK, using the exposure to challenge myself and enhance my skill level.
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Visual MerchandiserPrimarkAberdeen, Gb -
Visual Merchandising ManagerPrimark Jan 2024 - Present -
Visual MerchandiserPrimark Nov 2018 - Jan 2024Aberdeen, Scotland, United Kingdom* Deliver and maintain strong visual displays to maximise commercial sales across multiple departments in store, enhancing the customer journey and the customer experience.* Money map displays to ensure a strong commercial return and use initiative to replace products where necessary.* Implement eye catching window displays and demonstrate strong fashion awareness with mannequin styling. * Launch new trend priorities on time to a high standard following VM guidelines and respecting legal requirements.* Complete regular competitive shops across the high street and online to identify opportunities while keeping in mind the local customer. * Work closely and communicate efficiently with the VM team, the VM manager and the wider store team to champion VM best practice and support development where necessary.* Champion my work and share store successes through internal communication channels and through social media. My work has been showcased in best practice documents and the companies official VM Instagram page.* Help deliver the wider VM strategy across the country by supporting stores such as Inverness, Glasgow Argyle Street and Liverpool deliver relaunches or new developments.* Actively seek feedback from my line manager and regional VM managers to develop my own skills and further my own development. * Undertake line manager responsibilities in the absence of, such as attending Teams calls, organising the VM team and reviewing company communication.* Maintain point of sale across the store ensuring it is current, relevant and legal. -
SupervisorPrimark Jan 2010 - Nov 2018Aberdeen, Scotland, United Kingdom* Work closely with the store management team to ensure smooth day to day running of the store and effectively lead a team of colleagues to meet the operational needs of the day.* Demonstrate excellent customer service while being the first point of call for all customer queries and complaints, resolving any situations without escalation. * Deliver staff training and ensuring company policies are understood and adhered to.* Minimise loss to the business by accounting for the safety of cash in the tills through regular spot checking and ensure all products are processed through the till as per company policy. * Support management in a department, managing stock levels to ensure size control and option availability to meet customer demand through the week. -
Management Trainee (Maternity Cover)Primark Mar 2014 - Mar 2015Aberdeen, Scotland, United Kingdom* Assist the Store Manager in achieving the objectives of the store by holding responsibility of ladies accessories department. * Review commercial reports daily to meet and exceed key KPIs and targets.* Confidently lead commercial walks with my line manager weekly, demonstrating sound commercial acumen and great communication skills.* Lead a team of colleagues to deliver an excellent customer experience while ensuring size and option availability are sufficient to meet demand.* Ensure a safe working environment, completing H&S remits periodically. -
Retail AssistantPrimark Jan 2009 - Jan 2014Aberdeen, Scotland, United Kingdom
Scott Macaskill Education Details
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Forres AcademyGeneral Education
Frequently Asked Questions about Scott Macaskill
What company does Scott Macaskill work for?
Scott Macaskill works for Primark
What is Scott Macaskill's role at the current company?
Scott Macaskill's current role is Visual Merchandiser.
What schools did Scott Macaskill attend?
Scott Macaskill attended Forres Academy.
Who are Scott Macaskill's colleagues?
Scott Macaskill's colleagues are Yvonne Canning, Ellie-May Syder, María Del Carmen Ramos Alías, Deborah Cassese, Sarah Brown, Julija Timofejeva, Litzi Dazza.
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Scott Macaskill
London -
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