Scott Macblane Email & Phone Number

Brooklyn, New York

• Create new revenue opportunities through developing vendor promotions, corporate events and partnerships.• Redefine visual brand identity via design, communications, products and services.• Liaison with partners, assistant managers and staff to ensure initiatives are met and maintained.• Develop and manage relationship building with the local business community and neighborhood partners.• Create and manage all content for multiple social media channels.

New York, New York

As Visual Director of M-Theory, I managed all visual content created for our clients: The Glenlivet, Zagat, Victoria Amory, Dockers, Gotham Archery and more. The M-Theory team tells the stories for brands that help define who they are in the marketplace. We create content using words, images, videos and social media to bring to life the voices of our partners.• Directed visual content on all projects for clients including, The Glenlivet, Dockers and Victoria Amory.• Executed all photo production to create a consistent visual identity tailored to each client.• Cultivated brand alliances and special partnerships for multiple clients and projects.• Contributed high-level narrative ideas and concepts on all projects.• Liaising with brand managers and partner agencies, managing budgets and staff. www.M-Theory.nyc

New York, New York

• Created the visual aesthetic of Zagat.com via original photography for exceptionally rated properties.• Evaluated all images for quality to meet objectives, content requirements and production goals.• Contributed images and ideas to Google’s Content & Community and Zagat branded content for social media.• Contributed ideas and visual support for concierge app development.• Retouched and uploaded images to CMS to populate all Google and Zagat.com reviews.• Managed budgets over 42 international markets.

New York, New York

• Liaised with clients to provide full production & art direction. Clients: The Glenlivet, Pernod Ricard, David Yurman, Brooks Brothers, Nautica, JoS A. Bank, CHAOS Creative, Big Leo Productions, Sferra Linens, Ethel M. Chocolates, First Take, Neil Russo Creative/Content. Photographers: Jim Bastardo, Andrea Bricco and Hesh Hip. Author, Iris Smyles.

New York, New York

• Managed the roster of creative photographers and filmmakers; mentored creative staff.• Sourced and recruited new talent while preserving relationships with photo and filmmaking community.• Conceptualized, produced and art directed photographic and video content for Getty Images collections.• Expertise in editing, collection placement and refinement.• Managed social media content for North and South American creative departments.

New York, New York

• Liaised with clients to provide full production & art direction. Clients: Cuervo, Coors, Sam’s Club, Marge Casey & Associates, Maxim Magazine and Neutrogena Men. Photographers: Bruce Weber, Chris Stein.

New York, New York

• Branded the photo content of the magazine by conceptualizing art treatments for covers and feature stories.• Supervised all production: photographers, models, stylists, hair & makeup, locations, studios and travel.• Managed photo research, art schedules and editorial departments requests.• Recruited talent: photographers, set & clothing stylists, hair & makeup etc.• Managed usage negotiations, rights and clearances and publicists approvals.

New York, New York

• Branded the photo content of the magazine by conceptualizing art treatments for covers and feature stories.• Coordinated media campaigns with marketing department for SYNC events and products.• Successfully maintained the budget for the art and edit departments. Managed art production deadlines.• Recruited talent: celebrity and portrait photographers, set and clothing stylists, and hair and makeup.• Negotiated rates and contracts. Prepared estimates. Coordinated credits.

New York, New York

• Branded the photo content of the magazine by conceptualizing art treatments for covers and feature stories.• Created MAXIM “Real Swimsuit Issues” 2001, 2002 and 2003.• Coordinated media campaigns with marketing dept. for Maxim events and products.• Managed all model bookings and liaised with top model agencies.• Recruited talent: celebrity and portrait photographers, set and clothing stylists, and hair and makeup.

Education record

Education record