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Digital media professional with 10+ years experience working with some of the biggest names in sports, music, entertainment, and fashion retail. I specialize in creative development/marketing, digital brand strategy, performance marketing and influencer marketing strategy. Using my strong knowledge of culture trends and new marketing technologies, I utilize my talents and skills to help clients grow their digital reach with new audiences across all digital platforms, engaging fans, all while driving awareness and traffic to achieve my clients goals.Specialties: Digital media/marketing, social media/influencer marketing, brand strategy/management, paid media/campaign management, producing (content/live events), audience development, project management, business development, YouTube specialist, integrated marketing.
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Head Of Brand MarketingSubtoMarina Del Rey, Ca, Us -
Head Of Digital And Growth MarketingNxtstop Sep 2021 - PresentLos Angeles, Ca, Us -
Head Of Digital Content MarketingGoalcast May 2021 - Oct 2021Montreal, Quebec, Ca -
Vice President Of Digital & Social MediaGolin Jan 2018 - May 2021Chicago, Il, Us -
Vice President Digital And Social Media MarketingChannel Factory Jan 2016 - Jan 2018City Of Industry, California, Us- Serve as head of Integrated Marketing for Channel Factory creating full 360 marketing campaigns that utilize digital paid media, branded content, influencers, live video, and custom tentpole events across all social platforms. - Built and manage branded content and influencer marketing department and manage the Channel Factory team from campaign conception to launch.- Produce cutting edge digital campaigns for clients like Old Spice, Macy's, Live Nation, VIZIO, HBO, Samsung, Gameloft, and more.- Create and drive strategic vision for Channel Factory's work in the cross-platform video/digital influencer space - Branded content, VR, 360 video, and experimental live event activations.- Re-define metrics, guidelines and philosophy, develop agency-wide POVs around integrated marketing strategies and the influencer/Branded content space.- Ensure Channel Factory website, case studies and press stay current; participate in speaking engagements and thought leadership development on behalf of the company.- Identify trends in the industry, opportunities for success and risks to execution.- Establish and maintain relationships with clients who activate or are likely to activate integrated campaigns, branded content or influencer marketing campaigns.- Build and manage strong relationships with influencers, talent agencies, and MCNs .- Serve as head of production and creative director for all custom content and integrated digital campaigns.- Work with brands to create one-of-a-kind unique custom campaigns that exceed all KPIs and succeed in positio -
Senior Director Of Digital Strategy / Digital ProducerC2K Communications Jan 2015 - Jan 2016Los Angeles, Ca, UsLead the C2K team in all matters of digital media development and marketing strategy as well as serve as producer of online content and project manager. Develop and manage cross platform digital marketing and social media strategies/campaigns for some of the largest brands internationally including Toyota, Toys-R-Us, Bandai Namco, Square Enix, Star Wars, Peninsula Hotels, Abbvie and more. Work with the C2K teams in US, Middle East, Europe and Japan to developed and implement winning strategies to exceed all client goals.From creative development, branding redesign, and paid media to event production and e-commerce, C2K Communications has experience working and succeeding in all traditional and new media arenas.Main Job details:- Digital/Social Strategy and marketing- Management of the online video production and content team- Influencer marketing development and strategy- Online Advertising - Brand Management/Development- Marketing Strategy- Integrated Marketing- Social Media Strategy- Project Management- Media Planning/Campaign Management - Facebook, Twitter, YouTube, etc.- Virtual Reality producer / Marketing- PR / Media relations- Live event production: Disney's D23, Comic Con NYC and San Diego, YouTube Star Wars Special events.- Account Executive -
Senior Manager, Digital & Social Media Marketing / Account ExecutiveZefr Jan 2012 - Jan 2015Los Angeles, Ca, Us- Worked with VP and Director of Business Development on sourcing, negotiating, and closing new partnerships with some of the largest premium content companies such as Paramount, DreamWorks Animation, Fox Digital, Live Nation, Beats By Dre and more.-Closed deals and managed marketing campaigns across multiple social media platforms for Live Nation, Awesomeness TV, Insomniac Events, HARD Events, SFX, Believe Entertainment, Style Haul, and many more. Developed and managed digital marketing content, strategies, and optimization teams to meet all client KPIs. - Developed and managed digital marketing strategies/campaigns across multiple media platforms as well as helped clients create marketing strategies utilizing rights management, channel management, and paid/organic media campaigns in order to achieve success for my clients and earn repeat business.Main responsibilities: Partner acquisition, digital marketing/strategy, business development, management, content creation and marketing, paid media/campaign manager, social media development/strategy/optimization, contract creation/negotiation, partner management/reporting, media planning, content strategy, new media development. -
Business Development - Content ManagerZefr Jan 2012 - May 2012Los Angeles, Ca, Us- Worked with major TV, film, and music partners (WB, Lionsgate, Universal, Sony Music Group, Universal music group) to manage UGC and official owned content on YouTube. - Optimized partner content and CMS to maximize client ROI and revenue goals. - Utilized ZEFR technology within partner CMS to place appropriate claims, blocks, and tracks on user-generated content.- Responsible for reporting partner analytics on a weekly and monthly basis.- Worked with other 3rd parties to remove unauthorized claims on partner content. - Researched trends on behalf of the studios to help them better understand their digital fan base. -
Executive Assistant / Production AssistantHollywood Media Bridge Jan 2009 - Jan 2012Universal City, Ca, Us- Help run office and day to day objectives- Business Development- Script Coverage- Participate and take notes at development meetings- Helped manage day to day on production sets- Production Assistant/ Executive Assistant on "BREATHLESS" motion picture Starring Val Kilmer / Ray Liotta.- Production Assistant on a Horror thriller directed by Victor Salva- worked with 1st and 2nd AD on set- Worked with EPK team - help shoot B-Roll footage and interviews for films- Managed social media accounts and updates- Schedule conference calls/ meetings -
Writer/Producer/Director For Web/Tv CommercialFreelance Sep 2010 - Oct 2010-Hired to create Business commercial for LockSmith Solutions in Northridge, CA-Writer/Director-Shot on RED-Produced commercial for Web and TV
Scott Madden Skills
Scott Madden Education Details
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California State University, NorthridgeMulti-Media/Film -
California State University, NorthridgeMulti-Media
Frequently Asked Questions about Scott Madden
What company does Scott Madden work for?
Scott Madden works for Subto
What is Scott Madden's role at the current company?
Scott Madden's current role is Head of Brand Marketing.
What is Scott Madden's email address?
Scott Madden's email address is sc****@****ail.com
What is Scott Madden's direct phone number?
Scott Madden's direct phone number is +153051*****
What schools did Scott Madden attend?
Scott Madden attended California State University, Northridge, California State University, Northridge.
What are some of Scott Madden's interests?
Scott Madden has interest in Football, Writing, Health And Nutrition, Acting, Health, Producing Short Movies, Waterpolo, Children, Cooking, Weight Training.
What skills is Scott Madden known for?
Scott Madden has skills like Social Media, Social Media Marketing, Film, Social Networking, Facebook, Digital Marketing, Digital Media, Final Cut Pro, Creative Direction, Event Management, Youtube, Customer Service.
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