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An accomplished Senior Sales & Business Growth Leader with nearly two decades of success igniting sales performance and profits for Fortune 500 companies in the Consumer Packaged Goods arena.✔ Highly developed analytics skills, leveraging trends and insights to identify new opportunities and launch new business and marketing strategies that drive improved sales plans and enhance broker team initiatives✔ A collaborative senior leader, able to take ownership of end-to-end change initiatives and improve brand share through a multitude of marketing strategies including shopper marketing, merchandising, and trade promotion or business partners✔ Proven success as a high performing individual contributor and leader who is adept at business development, sales planning, retail sales, and broker team managementIn my current role, I lead the sales strategy and execution of the growth plan, identifying key channel partners across multiple customers and broker networks including -- Meijer, AWG, SUPERVALU, Spartan/Nash, Pet’s Supplies Plus, Woodman’s, HEB, Albertson’s, Hy-Vee, and brokers Acosta, ArchPoint, Impact Group, and JOH -- for the consumer market and additionally, am responsible for $17M in annual revenue, managing four brokers across seven locations.I have held previous sales and account leadership roles for Kellogg Company and ConAgra, managing books of business up to $310M, overseeing third channel partners, brokers, dealer networks, and multiple sales teams. With a Bachelor's degree in Sports Science, I have coached competitive youth sports teams (baseball, football) for the last several years, and currently serve as chairperson for a newly launched Athletic Boosters Program aiming to raise funds for a number of needed athletic field improvements for the area high school. Connect with me via LinkedIn message.
Nature'S Path Foods
View- Website:
- naturespath.com
- Employees:
- 472
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Regional Sales ManagerNature'S Path FoodsGrand Rapids, Mi, Us -
Regional Sales ManagerNature'S Path Foods Jul 2020 - PresentRichmond, British Columbia, Ca -
Regional Sales Director – Central RegionOil-Dri Corporation Of America Aug 2016 - May 2020Chicago, Il, UsLeading sales strategy and execution of plan for growth, identifying key channel partners across multiple customers and broker networks (Meijer, AWG, SUPERVALU, Spartan/Nash, Pet’s Supplies Plus, Woodman’s, HEB, Albertson’s, Hy-Vee, and brokers Acosta, ArchPoint, Impact Group and JOH) for the consumer market. Responsible for $17M in annual revenue, managing four brokers across seven locations.• Grew Meijer business by 50%+ through Joint Business Planning Sessions and promotions, merchandising and marketing programs• Increased region’s gross and net sales by 25%, while reducing my current trade investment by 12%• Used category management tools to bring insights and category recommendations to customers allowing them to align with existing consumer and market trends• Partnered with Marketing and Manufacturing to create new Sales Ready Display Units that increased region sales by $250K -
Sales Planning AnalystKellogg Company (Contractor Via Arco Staffing) Jan 2016 - Aug 2016Battle Creek, Michigan, UsRequested to return to Kellogg’s via contract role, with responsibility for $100M in annual sales. Provided sales planning leadership and improved analysis for the Eastern Regions and Metro Accounts. • Created a new planning process structure to forecast monthly, quarterly, and annual shipments, ensuring accuracy for demand planning and product availability• Identified new promotion opportunities with account managers, providing recommendations on ways to improve ROI and gross margin -
Sales Manager - Frozen Fruit And Fruit Juice ConcentratesPeterson Farms, Inc. 2014 - 2015Shelby, Michigan, UsDirected sales growth and client relationships, overseeing $80M in annual revenue for retail and industrial clients. Negotiated and managed client contracts and identified process improvements that created increased efficiencies in sales reporting and improved profit margins through new programs. • Responsible for managing five brokers across the US• Grew Club Store business by 23%, developed individual channel strategies through Joint Business Planning Session and new promotional and merchandising programs • Increased total sales activity by 15% through product expansion with the current customer base and new item introductions into retail customers Meijer, HEB, Aldi, Publix, and Kroger• Developed sales reporting structure that allowed for better understanding and visibility into customer’s sales and monthly forecasts• Introduced use of category management strategies through syndicated data, allowing senior leaders to understand areas of company expansion and to find opportunities for retail growth• Developed a 5-year plan that incrementally increased sales by $75M by adding an apple sauce line -
Senior Manager Business Planning & DevelopmentKellogg Company 2010 - 2014Battle Creek, Michigan, UsLed development of strategic programs that drove Kellogg initiatives, meeting customer needs across 14 categories in the snacks, frozen foods, and breakfast divisions. Managed a 6-member Alternate Channels Team, with responsibility for business planning, development, and trade/pricing strategies for revenue of $310M across five sales teams, creating scalable programs to achieve company sales targets. Additionally managed two brokers and four distributors. • Directed the Alternate Channels Team in business growth, increasing sales by 12% while reducing trade dependency by $1M; led teams to identify and understand ways to minimize trade expenditure• Effectively leveraged syndicated data and shopper-consumer insights to develop business and pricing strategies, analyze and solve business issues, and build and implement customer plans • Cultivated relationships with senior executives to enable alignment across three business units and multiple functions, Sales, Marketing, Shopper Insights, Forecasting, and Broker Execution Teams, aligning and influencing buy-in on winning sales strategies and solutions• Trained Kellogg employees and broker partners in category management, distribution optimization, shelving initiatives, brand positioning, merchandising support, pricing, and promotions -
Manager - Military Sales & PlanningKellogg Company 2008 - 2010Battle Creek, Michigan, UsDrove development of Military Sales growth, overseeing a team of brokers and distributors with responsibility for $145M in gross sales. Identified opportunities and developed initiatives based on sales analytics and ROI, measuring gross margin, and forecasting for the team.• Worked with sales teams to create coupon and shopper marketing programs that drove scale while reducing trade dependency – sales increased by 15% while lowering trade by $350K• Negotiated and managed $3.5M in third-party contracts and relationships• Created specialty packages that increased sales by $1.5M in 2009• Developed IRI and SAP Reports (Business Warehouse) creating better customer understanding and consumer insight, helping field sales and broker teams with in-store execution• Awarded the Kellogg 2008 Golden Ernie – for development of programs increasing sales by 5% while delivering trade efficiencies of $250K -
National Account ExecutiveKellogg Company 2006 - 2008Battle Creek, Michigan, UsManaged the growth of six key Kellogg customers while delivering profitable sales growth and strengthening strategic relationships with a broker network. Responsible for $72M in sales across 12 categories, developing promotional and trade proposals, assortment, and advertising recommendations to maximize profits.• Grew Military Commissary business by $4.5M and Military Exchange business by $2M, increasing incremental points of distribution, improving SKU mix and value-add programs for consumers• Delivered $600K in trade savings with the creation of coupon use and value-add programming -
Key Account ManagerConagra Foods 2003 - 2006Chicago, Illinois, UsResponsible for business development and management of Meijer refrigerated and frozen meat business for the Michigan Team.· Created key selling programs for new items and line extensions at key customers· Delivered quarterly and annual results growing business 25% over a 2-½ year period· Oversaw business development of key customers · Drove alignment between ConAgra Foods and the National Broker Network to effectively grow market share through new items, programs, and key company initiatives· Responsible for training and development of employees on ConAgra Foods Systems (SAP, BW, TPM, XP3) and category management tools (IRI, AC Nielsen, Spectra)· Responsible for profit and ROI for ConAgra Foods refrigerated and frozen business· Used syndicated data to effectively recommend and implement Plan-O-Grams and shelving initiatives -
Lead Retail Sales RepresentativeConagra Foods Aug 2000 - Mar 2003Chicago, Illinois, UsResponsible for the management of 6 Retail Sales Reps and multiple Brokers, focused on gaining incremental case sales for ads and secure end cap displays.· Trained and mentored other Sales Reps· Increased overall territory sales by 12% in a 2-year period· Handled weekly sales and budgetary reports· Managed a territory that included 200 stores over two states
Scott Manzo Skills
Scott Manzo Education Details
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Carthage CollegeSport Science
Frequently Asked Questions about Scott Manzo
What company does Scott Manzo work for?
Scott Manzo works for Nature's Path Foods
What is Scott Manzo's role at the current company?
Scott Manzo's current role is Regional Sales Manager.
What is Scott Manzo's email address?
Scott Manzo's email address is sm****@****ail.com
What is Scott Manzo's direct phone number?
Scott Manzo's direct phone number is +126996*****
What schools did Scott Manzo attend?
Scott Manzo attended Carthage College.
What skills is Scott Manzo known for?
Scott Manzo has skills like Iri, Shopper Marketing, Spectra, Nielsen, Ac Nielsen, Grocery, Consumer Products, Key Account Development, Category Insights, Cpg Sales, Fact Based Selling, Nielsen Nitro.
Who are Scott Manzo's colleagues?
Scott Manzo's colleagues are Paul Bulow, Rodney Terrell, Jason Lu, Anne Sloan, Eduardo Rodrigues, Robert Nordlund, Srdjana Kasic.
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