Scott Marden Email & Phone Number

Scott Marden, Quad’s Executive Director of Product Marketing, is a seasoned marketing, strategy and media executive. For 25 years he has used his expertise in data, research, and creative content services to assist marketers with audience based marketing programs.From 2014 to 2022 as CMO of Captivate, Marden doubled the marketing team, developed a local content strategy and introduced Captivate Create – a self-serve platform for hyper-local retailers to build and place animated commercials on Captivate. In addition, Marden spearheaded Marketing Automation and lead-generation efforts, which has contributed to over 30% in year-over-year revenue growth for the company.In his early years at Captivate, Marden built Office Pulse, Captivate’s research panel of 8,000 professionals in the US and Canada. Office Pulse insights have been featured on NBC News, MSN, Fast Company, Accuweather, FORBES, WSJ, USA Today and many other outlets. Prior to Captivate, Marden spent 12 years at Vertis, a Quad company where he helped drive business outcomes for the nations largest retailers and direct marketers.Marden has been a thought leader, public speaker and consultant for many industries, including financial, retail, automotive, beauty, communications, non-profit and technology. Marden has presented at trade shows such as International Mass Retailers Association, National Association of Chain Drug Stores, ADTech, Food Marketing Institute, DMA, Daily-DOOH and more.Marden is an alumnus of UMass Boston and started his career in the Boston market at WCVB-TV (ABC), where he gained his passion for content and advertising. He is married to Lisa Marden and they reside in Amesbury, MA. They have three children— Troy, Nick, and Ellie.

Listed skills include Advertising, Marketing Research, Marketing Strategy, Competitive Analysis, and 25 others.