CourtAvenue is a progressive growth partner specializing in strategy, experience, and innovation. We recently won AdWeek's Fastest Growing Agency in America and we are fortunate to work with clients such as Kia, United Health Group, Dell, Elanco, General Mills and the US Air Force.Our Data practice focuses on enablement, capability building and creating value and insights from data, including consumer journey KPI frameworks and dashboards, CDPs, segmentation, commerce-centric data lakes, digital shelf performance tracking, retailer search algorithm understanding, A/B testing and generative AI-related solutions.

Led Product Manager for alternative revenue efforts related to Kroger Digital properties, operating within and across Kroger Precision Marketing, 84.51 Digital Personalization and Kroger Technology & Digital Product teams.Partnered internally and externally to launch Kroger’s first auction-based retail media solution for vendors to promote product listing ads and dynamically targeted display ads within highly engaged customer experiences, such as search results, product carousels and promotions, which power Kroger's onsite Retail Media Network offering.Developed business rules, prioritized workflows and ensured overall product offering was best-in-class at creating a win-win-win solution for customers, advertisers and Kroger.

Originally joined with Rockfish (2011-2017), which was acquired by WPP and rolled into VML.Key areas of focus include eCommerce and shopper marketing insights and analysis for major CPGs selling at pure play and multi-channel retailers. Responsibilities include team management, scope creation, client presentations, data strategy, digital strategy, measurement plans, ad-hoc analysis and ongoing business performance evaluation. This includes evaluating the impact, efficiency and effectiveness of owned, earned, paid and retailer-specific channels, such as search, media, merchandising, email, promotions, affiliate and outreach programs.Promoted from the Digital Analytics Manager, Director, eCommerce Analytics and Senior Director, eCommerce Analytics positions.Data tools and providers include Amazon Retail Analytics Premium, Amazon Marketing Services, Profitero, One Click Retail, Clavis, Content Analytics, Tableau, RetailLink, Adobe Analytics, Google Analytics and an in-house created data warehouse for accessing and connecting disparate data sources.

Originally joined with Bridge Worldwide, which was acquired by WPP and rolled into POSSIBLE.Dedicated measurement and analytics services for major CPG companies, including several brands in the personal healthcare and food categories.Digital measurement and analytics responsibilities included the creation of measurement plans, performing/overseeing analysis and delivering best-in-class reporting across digital ecosystems, including websites, mobile applications, email, search, banner ads and social media. Typical analytics deliverables included holistic dashboards, measurement audits and competitive reviews.Research included global market/competitive landscape assessments and creating insights to aid in development for the strategy and creative teams.

Originally joined with BuzzMetrics, which was fully acquired by Nielsen and rolled into a division called Nielsen Online.Led social media measurement projects and client relationships for several North American automakers. Research was largely specific to social media, including Facebook, Twitter, discussion boards and blogs. Research projects ranged from daily alerting related to public relations or quality issues, new product launches, competitive reviews and sentiment analysis.Promoted from the Research Assistant and Analyst II positions.