Scott Mazon Email & Phone Number

Cleveland/Akron, Ohio Area

Massillon, Ohio, United States

Massillon, Ohio

• Provide strategic direction, brand development and marketing automation processes for company. Actively build corporate marketing programs, build content platforms, determine KPI’s, implement tactics, and deliver.
• Develop corporate branding strategy and execution plans
• Lead of team of on-site and outsourced professionals
• Manage website design, creation and maintenance for lead generation initiatives
• Manage new market entry and partner marketing strategy planning
• Develop competitive ideal customer profiles to drive marketing plans and positioning

Massillon

• Communicate with senior executives to coordinate overall marketing efforts in accordance with corporate goals. Prepare and manage yearly marketing budget to encompass trade shows, print and web-based advertising.
• Continually monitor, analyze and evolve web-based advertising channels to maximize exposure with intended target markets.
• Proficient in Google Business Solutions including: AdWords, Analytics, Webmaster Central and Optimizer.
• Responsible for web content, updates, coding and the creation of new pages.Trade Show:
• Evaluate and determine yearly trade show schedule based on company objectives, show potential and competitive market.
• Created pre and post show marketing campaigns in addition to implementing effective lead follow-up strategies. Graphic Design | Video Production:

• Implemented critical sales plan contributing to the branches most profitable months recorded. Appointed Branch Corporate Accounts Manager responsible for strengthening relations with existing accounts while.
• Contributed to growing fleet from 135 to 202 vehicles.
• Sustained highest ESQI (customer satisfaction) percentage in Akron/Canton region.
• Worked diligently with senior executives to acquire Waikem Auto account contributing to record branch profits.