Scott Mazon Email & Phone Number

Cleveland/Akron, Ohio Area

Massillon, Ohio, United States

Massillon, Ohio

Provide strategic direction, brand development and marketing automation processes for company. Actively build corporate marketing programs, build content platforms, determine KPI’s, implement tactics, and deliver feedback via reporting. Introduced several integrated campaigns in digital advertising to strengthen ROI and build new lead generation avenues. Under Werstler Management Group, built out marketing and advertising strategies for new Columbus, Ohio office.Skills Used:• Develop corporate branding strategy and execution plans• Lead of team of on-site and outsourced professionals• Manage website design, creation and maintenance for lead generation initiatives• Manage new market entry and partner marketing strategy planning• Develop competitive ideal customer profiles to drive marketing plans and positioning• Oversee all corporate marketing strategies including e-mail (automation), online (web development, SEO, SEM, PPC/PPL, Social, Google Analytics), customer engagement, print, direct mail, community outreach, content, signage, and collateral• Use Hubspot and Google to optimize and implement improvements to demand generation and web performance

Massillon

Communicate with senior executives to coordinate overall marketing efforts in accordance with corporate goals. Prepare and manage yearly marketing budget to encompass trade shows, print and web-based advertising, printed marketing materials, and video production. Provide trade show related strategic planning, project management, logistics, and staff supervision for all events. Conceptualize and design marketing materials including but not limited to, print advertisements, trade show graphics, brochures, direct mail pieces, and internal reports. Manage and create web content.Internet Marketing and Web Development:•Continually monitor, analyze and evolve web-based advertising channels to maximize exposure with intended target markets. •Proficient in Google Business Solutions including: AdWords, Analytics, Webmaster Central and Optimizer.•Responsible for web content, updates, coding and the creation of new pages.Trade Show:•Evaluate and determine yearly trade show schedule based on company objectives, show potential and competitive market.•Created pre and post show marketing campaigns in addition to implementing effective lead follow-up strategies. Graphic Design | Video Production:•Skilled in using Adobe Creative Suite to create all marketing collateral including trade publication advertisements.•Manage printer relations to obtain reliable service, maintain inventory, and reduced pricing. •Video production manager responsible for storyboard, scripting, video imaging and editing.Public Relations:•Work closely with trade publication editors to effectively create and submit press releases supporting organization’s product launches, feature stories, and services. •Author and layout quarterly newsletter distributed to over 16,000 customers, prospects and employees.

Implemented critical sales plan contributing to the branches most profitable months recorded. Appointed Branch Corporate Accounts Manager responsible for strengthening relations with existing accounts while concentrating on generating new business. Maintained database of insurance agents, service writers, body shops, and customers. Upheld Enterprise’s outstanding efforts to provide great customer service.Selected Contributions:•Contributed to growing fleet from 135 to 202 vehicles.•Sustained highest ESQI (customer satisfaction) percentage in Akron/Canton region.•Worked diligently with senior executives to acquire Waikem Auto account contributing to record branch profits.