Scott Mcbay
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Scott Mcbay Email & Phone Number

Digital Marketing Trainer, Advisor and Managing Director at Balanced Impact
Location: Edinburgh, Scotland, United Kingdom 12 work roles 2 schools
1 work email found @balancedimpact.co.uk LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email s****@balancedimpact.co.uk
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Current company
Role
Digital Marketing Trainer, Advisor and Managing Director
Location
Edinburgh, Scotland, United Kingdom
Company size

Who is Scott Mcbay? Overview

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Quick answer

Scott Mcbay is listed as Digital Marketing Trainer, Advisor and Managing Director at Balanced Impact, a company with 3 employees, based in Edinburgh, Scotland, United Kingdom. AeroLeads shows a work email signal at balancedimpact.co.uk and a matched LinkedIn profile for Scott Mcbay.

Scott Mcbay previously worked as Digital Marketing Trainer, Advisor & Managing Director at Balanced Impact and Interim Head of Performance Marketing at Engage Interactive. Scott Mcbay holds Bs, Business Studies & Marketing from The Robert Gordon University.

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{first}.{last}@balancedimpact.co.uk
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Profile bio

About Scott Mcbay

I’m a seasoned digital marketer with a specialism in driving growth and commercial success in brands. I have 20 years’ experience in leading and growing the delivery teams of several successful agencies and I have trained, coached and developed 1000's of people across digital marketing agencies, client-side and on behalf of Google as a trainer at the Digital Garage.I head up Balanced Impact - a digital marketing advisory - which specialises in strengthening marketing teams to drive successful commercial results.We focus on the metrics that matter; revenue over traffic.We blend bespoke strategy design with digital marketing training to transform business performance from within.Focused on depth over light touch & simplicity over buzzwords.Get in touch if you’re interested in building your network or your business.

Listed skills include Seo, Digital Marketing, Ppc, Digital Strategy, and 18 others.

Current workplace

Scott Mcbay's current company

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Balanced Impact
Balanced Impact
Digital Marketing Trainer, Advisor and Managing Director
Edinburgh, GB
Employees
3
AeroLeads page
12 roles

Scott Mcbay work experience

A career timeline built from the work history available for this profile.

Digital Marketing Trainer, Advisor And Managing Director

Edinburgh, GB

Digital Marketing Trainer, Advisor & Managing Director

Current

Edinburgh, United Kingdom

Strengthening marketing teams to drive business growthWe help businesses to grow by simplifying strategy & focusing on the metrics that matterWe blend digital marketing strategy design with learning & development to build high performing teamsWe're all about depth over light touch, simplicity over buzz-words

Apr 2018 - Present

Interim Head Of Performance Marketing

Edinburgh City, Scotland, United Kingdom

Working with Engage in an Advisory Capacity. Interim Head of Performance Marketing supporting the team with growing the digital marketing offering in the interim, while recruiting a performance marketing director.

Nov 2020 - Oct 2022

Special Advisor - Digital Marketing

Edinburgh, United Kingdom

Working with Brewgooder in an advisory capacity.Supporting the mission to provide clean water for 1,000,000 people through the power of craft beer by donating 100% of our profits to clean water charities.

Jan 2020 - Jan 2021

Digital Skills Coach / Trainer

Edinburgh, City Of Edinburgh, United Kingdom

Trainer/Coach - Google Digital Garage in EdinburghAs a team, the Digital Garage project in Edinburgh and Glasgow trained over 13,000 people on digital skills.- Digital Marketing Training at all Levels- Delivering Start Your Own Business course- Working with local partners- Coaching individuals and small businesses 1-to-1- Helping businesses to grow by.

Jun 2018 - Jun 2019

Head Of Digital Marketing

Edinburgh, United Kingdom

Responsible for leading and growing the consultancy side of the business. 10 direct reports that managed teams across digital marketing disciplines. Design & implementation of initiatives to improve performance in-line with business objectives within the executive team. Key areas of focus: Growth, employee engagement, retention, productivity, operating.

Feb 2016 - Apr 2018

Search Marketing Director

Edinburgh, United Kingdom

- Delivered an increase in annual revenue from £600k to £1.76m- Member of the leadership team responsible for the design and implementation of business strategy- Delivered sustainable team growth from 6 to 25 heads through training, coaching and mentoring- Leadership of account management and delivery team functions- Development of frameworks and project.

Jul 2011 - Feb 2016

Senior Digital Account Manager

Edinburgh, United Kingdom

Responsible for managing key clients across web design and development, video, online display, email marketing, search and marketing automation. I managed several project teams in the successful planning, management and delivery of projects. - Managed pitch teams to secure and deliver several new client wins: Law at Work, St Columba’s Hospice, Scottish.

Feb 2009 - Jul 2011

Digital Marketing Consultant

Edinburgh, United Kingdom

Working as a senior consultant to support our partners with digital marketing and agency relationships. We strengthened our client internal teams through digital marketing training.- Managed agency relationships on behalf of Kellogg’s and The Scotch Malt Whisky Society- Delivered Creative, Design and Development, Usability, Content Marketing, Paid Search.

May 2008 - Feb 2009

Senior Digital Marketing Manager / Interim Operations Manager

Bigmouthmedia

Edinburgh HQ

Planning and developing digital marketing strategies for clients ranging from SME's to Blue Chips. Training and mentoring members of the search marketing team.- Improved efficiency through the design of frameworks for delivering client strategy- Worked with finance and operations to implement time management systems to improve client profitability by 20%.

May 2005 - Mar 2008

Area Manager - Igloo Games (Centresoft)

Edinburgh

Worked on the Igloo games account in partnership with Centresoft UK- Responsible for driving sales of video games and accessories across a group of 90+ stores- Managed a team of 5 across Scotland and the North of England- Consistently delivered growth bringing 3 stores into the top 10 in the country

Mar 2003 - May 2005

Internet Marketing Executive - Industrial Placement

Perth, United Kingdom

Jun 2001 - Aug 2002
Team & coworkers

Colleagues at Balanced Impact

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2 education records

Scott Mcbay education

Education record

Cults Academy
FAQ

Frequently asked questions about Scott Mcbay

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What company does Scott Mcbay work for?

Scott Mcbay works for Balanced Impact.

What is Scott Mcbay's role at Balanced Impact?

Scott Mcbay is listed as Digital Marketing Trainer, Advisor and Managing Director at Balanced Impact.

What is Scott Mcbay's email address?

AeroLeads has found 1 work email signal at @balancedimpact.co.uk for Scott Mcbay at Balanced Impact.

Where is Scott Mcbay based?

Scott Mcbay is based in Edinburgh, Scotland, United Kingdom while working with Balanced Impact.

What companies has Scott Mcbay worked for?

Scott Mcbay has worked for Balanced Impact, Engage Interactive, Brewgooder, Google, and Queryclick.

Who are Scott Mcbay's colleagues at Balanced Impact?

Scott Mcbay's colleagues at Balanced Impact include Mridul Mohan, Elaine Moncrieff, and Elaine Moncrieff.

How can I contact Scott Mcbay?

You can use AeroLeads to view verified contact signals for Scott Mcbay at Balanced Impact, including work email, phone, and LinkedIn data when available.

What schools did Scott Mcbay attend?

Scott Mcbay holds Bs, Business Studies & Marketing from The Robert Gordon University.

What skills is Scott Mcbay known for?

Scott Mcbay is listed with skills including Seo, Digital Marketing, Ppc, Digital Strategy, Organic Search, Online Marketing, Web Analytics, and Google Analytics.

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