Strengthening marketing teams to drive business growthWe help businesses to grow by simplifying strategy & focusing on the metrics that matterWe blend digital marketing strategy design with learning & development to build high performing teamsWe're all about depth over light touch, simplicity over buzz-words

Working with Engage in an Advisory Capacity. Interim Head of Performance Marketing supporting the team with growing the digital marketing offering in the interim, while recruiting a performance marketing director.

Working with Brewgooder in an advisory capacity.Supporting the mission to provide clean water for 1,000,000 people through the power of craft beer by donating 100% of our profits to clean water charities.

Trainer/Coach - Google Digital Garage in EdinburghAs a team, the Digital Garage project in Edinburgh and Glasgow trained over 13,000 people on digital skills.- Digital Marketing Training at all Levels- Delivering Start Your Own Business course- Working with local partners- Coaching individuals and small businesses 1-to-1- Helping businesses to grow by strengthening their digital marketing- Digital Marketing Training (SEO, AdWords, Analytics, Content Marketing, Design & Build)

Responsible for leading and growing the consultancy side of the business. 10 direct reports that managed teams across digital marketing disciplines. Design & implementation of initiatives to improve performance in-line with business objectives within the executive team. Key areas of focus: Growth, employee engagement, retention, productivity, operating margin and client satisfaction.- Delivered an increase in annual revenue from £1.76m to £4.2m across 3 years- Lead the pitch teams that won New Look, Tesco Group, B&Q, M&Co, BT & Aggreko- Improved efficiency by implementing a project management system & process improvement increasing billable utilisation by 25%- Transformed and maintained high levels of customer service leading to 95% revenue retention- Introduced training and an upsell reward scheme open to all delivery staff resulting in an increasefrom £142k to £475k, then £824k the following year- Day to day involvement in training, coaching and mentoring to develop a high performing department that grew from 25 to 45+ over 2 years.- Speaking at events and chairing round-tables: Brighton SEO and Digital Innovation Conference- Developed additional revenue streams by packaging, selling and delivering new products and training- Streamlined growth process for complex sales through the development of a master scope tool- Managed the delivery of growth through RFP, RFI and commercial pitch phases

- Delivered an increase in annual revenue from £600k to £1.76m- Member of the leadership team responsible for the design and implementation of business strategy- Delivered sustainable team growth from 6 to 25 heads through training, coaching and mentoring- Leadership of account management and delivery team functions- Development of frameworks and project management process across the business- Service and product development across all disciplines- Responsible for HR function within the business including recruitmentClient achievements- EE successful site migration drove £65m additional revenue- Toys R Us increased revenue by £19.5m through increasing ranking across top 200 products- GetLenses 20% uplift in top generic keyphrases, driving additional £1.35m revenue- Hunter Boot Ltd 72% increase in revenue, driving an additional £1.4m

Responsible for managing key clients across web design and development, video, online display, email marketing, search and marketing automation. I managed several project teams in the successful planning, management and delivery of projects. - Managed pitch teams to secure and deliver several new client wins: Law at Work, St Columba’s Hospice, Scottish Court Service and projects for Hunter, Santander and Scottish Provident- Ownership of scoping, specifying and project managing several ecommerce projects from inception to go live and customer relationship management- Collaborating with the design and development team to deliver a frictionless user journey from awareness to conversion, through to advocacy- Designed, pitched and up-sold a re-development and digital marketing package to Hunter Boot Ltd- Ongoing management of client relationships including delivery of search and content marketing strategies- Delivered search marketing consultancy and training for ecommerce and financial service clients

Working as a senior consultant to support our partners with digital marketing and agency relationships. We strengthened our client internal teams through digital marketing training.- Managed agency relationships on behalf of Kellogg’s and The Scotch Malt Whisky Society- Delivered Creative, Design and Development, Usability, Content Marketing, Paid Search, SEO and User Acceptance Testing projects- Successfully content managed and launched a multinational website for Kellogg’s food- Designed and implemented a full search strategy for the Scotch Malt Whisky Society

Planning and developing digital marketing strategies for clients ranging from SME's to Blue Chips. Training and mentoring members of the search marketing team.- Improved efficiency through the design of frameworks for delivering client strategy- Worked with finance and operations to implement time management systems to improve client profitability by 20%- Trained, mentored and managed account managers within the business- Designed and implemented SEO strategies across key clients: Game, Vodafone, Hilton, Rightmove, ITV, T-Mobile and AXA ppp healthcare- Responsible for management of internal project teams including Technical, Inbound and Content- Lead the development of up-sell and cross-sell through developing, packaging and selling new services

Worked on the Igloo games account in partnership with Centresoft UK- Responsible for driving sales of video games and accessories across a group of 90+ stores- Managed a team of 5 across Scotland and the North of England- Consistently delivered growth bringing 3 stores into the top 10 in the country